{"id":20673,"date":"2025-05-30T11:51:16","date_gmt":"2025-05-30T06:21:16","guid":{"rendered":"https:\/\/tagembed.com\/blog\/?p=20673"},"modified":"2025-06-25T12:48:09","modified_gmt":"2025-06-25T07:18:09","slug":"visual-reviews","status":"publish","type":"post","link":"https:\/\/tagembed.com\/blog\/visual-reviews\/","title":{"rendered":"Visual Reviews For eCommerce: A Complete Guide","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Marketing with visual reviews is a powerful way to cut through the content clutter, reach online shoppers, and build brand awareness. <\/p>\n\n\n\n

When this power is used to collect customer reviews, the impact is manifold. Visual Google reviews<\/strong><\/a> can create social proof, enhance brand awareness, provide buying inspiration, and boost sales. <\/p>\n\n\n\n

According to research by The Intent Lab, 59% of consumers believe visual information is more important than textual information across various categories, indicating its influence \u2013 so why tell when you can show and tell?<\/em><\/p>\n\n\n\n

What Are Visual Reviews?<\/h2>\n\n\n\n

As the name suggests, visual reviews are shared by a brand\u2019s existing users in the form of images and videos featuring their experiences with any product or service. <\/p>\n\n\n

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\"What<\/figure>\n<\/div>\n\n\n

Over 85% of consumers specifically look for visual content submitted by other existing consumers before making a purchase. You can win users\u2019 confidence in your brand and drive on-site conversions by displaying visual reviews on your website<\/strong><\/a> (product or review), social media handles, and ads.<\/p>\n\n\n\n

72% of shoppers are more likely to purchase a product with reviews that feature both visual and textual content. <\/p>\n\n\n\n

Now that we know the impact visual reviews can have on the business, let\u2019s dive in to know the benefits that can be derived. <\/p>\n\n\n\n

\n Make Your Product Reviews Stand Out with Visuals!\n<\/strong>\n\n
\n \n
\n
\"instagram\"\n<\/figure>\n

Shoppable
Instagram<\/p>\n Try Now \n<\/path>\n<\/svg><\/a>\n <\/div>\n

\n
\"youtube\"\n<\/figure>\n

Shoppable
Youtube<\/p>\n Try Now \n<\/path>\n<\/svg><\/a>\n <\/div>\n

\n
\"tiktok\"\n<\/figure>\n

Shoppable
TikTOk<\/p>\n Try Now \n<\/path>\n<\/svg><\/a>\n <\/div>\n \n <\/div>\n

| Multiple Themes |<\/p>\n<\/div>\n\n\n\n

Benefits of Including Visual Reviews For eCommerce:<\/h2>\n\n\n\n

User-generated visual reviews help improve sales at every step of the customer journey, from product discovery on social and digital channels to converting leads on product pages. eCommerce brands can extract a lot from visual customer reviews. Let\u2019s find out. <\/p>\n\n\n\n

1. Win Trust Easily & Tap Into Impulse<\/h3>\n\n\n\n

Customers seek reliability and relatability before they make a purchase decision. Savvy marketers understand this and include visual content customers generate across their marketing channels \u2013 on social media handles, product pages, social ads, and email marketing. <\/p>\n\n\n\n

Visual reviews and other types of user-generated content are three times more authentic than brand-generated content.<\/p>\n\n\n\n

Further, these product visuals can inspire potential users to try the product, helping brands successfully tap into their impulses. <\/p>\n\n\n\n

2. Grow Sales Across Channels<\/h3>\n\n\n\n

Online shoppers often feel unsure about a product if they can\u2019t see it in person. While brand-produced visuals of products might aim to showcase their versatility, they can only go so far. <\/p>\n\n\n\n

Showcasing user-generated visual testimonials of products can help potential buyers determine the authenticity of the depiction and ease their purchase anxiety.<\/p>\n\n\n\n

Moreover, with reviews attached to these visuals, it becomes possible to have a brief knowledge about the benefits or imagine how it would look. Thus inspiring shoppers to buy the product and improving your sales figures across channels. <\/p>\n\n\n\n

3. Improve the Mobile Shopping Experience Of Buyers<\/h3>\n\n\n\n

A majority of social media users access mobile phones. This makes it essential for brands to deliver experiences that are easier to absorb. As this demographic of audience is mostly distracted, doing multiple things at a time, captivating attention, and providing limited patience are challenging. <\/p>\n\n\n\n

Many shoppers seek to scan through and obtain product information quickly. Seeing product visuals and user testimonials allows them to understand the product in seconds and decide to buy.<\/p>\n\n\n\n

Further, with social media channels becoming shoppable, brands can tag products on customer review<\/a><\/strong> posts, gather trust, enhance mobile shoppers\u2019 experience, and quickly turn inspiration into conversion. <\/p>\n\n\n\n

How Can You Inspire Users To Share Visual Reviews?<\/h2>\n\n\n\n

As lucrative as this strategy is, having users share visual testimonials might be intimidating. So, here are a few ways to inspire content creation. <\/p>\n\n\n\n

1. On-site Visual UGC Uploads <\/h3>\n\n\n\n

The on-site visual UGC, reviews, and ratings upload feature by Tagembed allows users to directly share their images featuring any brand\u2019s products or services alongside reviews and ratings<\/a><\/strong> instantly on its website.<\/p>\n\n\n\n

The on-site uploads button allows users to share upto three images at once, write reviews, and provide a rating with those images.<\/p>\n\n\n

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\"On-site<\/figure>\n<\/div>\n\n\n

By setting up this feature, brands can inspire their existing customers to submit their visual experiences alongside a rating and get featured on the website. This content being authentic will create social proof and instigate potential customers to check the brand out. <\/p>\n\n\n\n

2. Send Post-purchase Email Requests<\/h3>\n\n\n\n

Post-purchase email is a convincing way to get customers to share visual reviews of products bought by them. <\/p>\n\n\n\n

The impact of social proof<\/a> <\/strong>is beyond social media or websites. Incorporate existing visual reviews and ask your shoppers\u2019 community to share their visual views of the product. <\/p>\n\n\n

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\"Send<\/figure>\n<\/div>\n\n\n

Glossier, a beauty & skincare brand-has become proficient in sending emails boasting social proof. UGC is incorporated throughout customers\u2019 journeys, enhancing their email performance.<\/p>\n\n\n\n

When a visitor browses through the product page without closing a purchase, an instant email reminder is sent with UGC visuals of the products left in their cart; after a new product is delivered, customers get an email asking them to leave a review and share visuals featuring their latest purchase. <\/p>\n\n\n\n

3. Social Media Reshares<\/h3>\n\n\n\n

Social media has become the new print ads, the only exception being \u2013 people like to \u2018see it to believe it.\u2019 Your users\u2019 content sharing on social media platforms featuring their experience with products can intrigue most people to browse, learn, and try your brand out. <\/p>\n\n\n\n

Social media reposts, though, are a mainstream way of encouraging more participation from users. You can choose from various options available to run hashtag contests targeting user experiences, giveaways, hashtag campaigns, or repost visuals generated by existing users to inspire more.<\/p>\n\n\n\n

\n Make Your Reviews Shine with Stunning Visuals!\n<\/strong>\n\n
\n \n
\n
\"instagram\"\n<\/figure>\n

Shoppable
Instagram<\/p>\n Try Now \n<\/path>\n<\/svg><\/a>\n <\/div>\n

\n
\"youtube\"\n<\/figure>\n

Shoppable
Youtube<\/p>\n Try Now \n<\/path>\n<\/svg><\/a>\n <\/div>\n

\n
\"tiktok\"\n<\/figure>\n

Shoppable
TikTOk<\/p>\n Try Now \n<\/path>\n<\/svg><\/a>\n <\/div>\n \n <\/div>\n

| Multiple Themes |<\/p>\n<\/div>\n\n\n\n

How Can You Use Visual Reviews In Your Marketing Campaigns?<\/h2>\n\n\n\n

You don\u2019t want to sit on the heap of visual reviews your users generate. Leveraging it smartly can help win the trust and boost brand awareness. Here are a few of the best ways to use visual user experiences in marketing campaigns. <\/p>\n\n\n\n

1. Activate Abandoned Carts<\/h3>\n\n\n\n

One of the biggest loopholes in their sales and marketing funnel is shoppers who add products to their cart and then abandon them at checkout for eCommerce brands. <\/p>\n\n\n\n

However, by implementing an abandoned cart email strategy t<\/strong>hat includes visual reviews from your customers, you can begin to re-engage them. <\/p>\n\n\n\n

These emails remind customers of the products they left in the cart, attracting them to purchase what they are already so close to buying. Adding visual reviews creates relatability while igniting the receivers\u2019 imagination. Thus further encouraging them to buy cart products and check out. <\/p>\n\n\n\n

Here is how you can do it:<\/p>\n\n\n\n