{"id":22227,"date":"2025-08-18T17:54:18","date_gmt":"2025-08-18T12:24:18","guid":{"rendered":"https:\/\/tagembed.com\/blog\/?p=22227"},"modified":"2026-03-13T14:09:30","modified_gmt":"2026-03-13T08:39:30","slug":"linkedin-video-posts","status":"publish","type":"post","link":"https:\/\/tagembed.com\/blog\/linkedin-video-posts\/","title":{"rendered":"How To Use LinkedIn Video Posts To Drive More Traffic To Your Website","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

If you think LinkedIn video posts are just for reach or brand awareness, you\u2019re missing a big opportunity.
Used smartly, LinkedIn video posts can become a consistent traffic driver to your website. We\u2019re talking product demos that spark curiosity, thought leadership clips that build trust, and testimonials that make visitors click through.<\/p>\n\n\n\n

But here\u2019s what you should know: your video shouldn\u2019t just perform well in the feed. It should live longer and work harder on your website, too. That\u2019s why embedding LinkedIn videos directly into your blogs, landing pages, and product pages has become crucial.<\/p>\n\n\n\n

In this blog, we\u2019ll break down how to use LinkedIn video<\/a><\/strong> posts to pull more visitors to your site, both from LinkedIn and on your website. Sounds interesting? Read on to learn more.<\/p>\n\n\n\n

\n Display LinkedIn Video On Website For Free<\/strong>\n\n
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Types of LinkedIn Video Posts That Perform Best<\/h2>\n\n\n\n

Video posts on LinkedIn can be of various types. From motivational leadership videos to behind-the-scenes office fun videos, each one serves a different purpose when added correctly on the website. Let\u2019s talk about some of the most popular video post types on LinkedIn \u2014 <\/p>\n\n\n

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a.) Thought Leadership Clips<\/h3>\n\n\n\n

This is where you speak to your audience, not at them. Share strong opinions, quick takes, or short rants about trends in your industry<\/a><\/strong>. Keep it under 60 seconds. You\u2019re not here to teach, you\u2019re here to make people think.<\/p>\n\n\n\n

b.) Product Demos & Tutorials<\/h3>\n\n\n\n

No one wants another salesy LinkedIn video post. But if you show how your product actually solves a problem in under two minutes? You\u2019ve got gold. Bonus if you include real-life use cases or results.<\/p>\n\n\n\n

c.) Customer Testimonials & Case Studies<\/h3>\n\n\n\n

People trust people. A 30-second quote from a happy client > a 5-minute pitch deck. Keep your video posts on LinkedIn authentic. No scripts. Just raw, on-camera praise paired with impact numbers or short \u201cbefore-and-after\u201d proof.<\/p>\n\n\n\n

d.) Behind-the-Scenes & Culture Clips<\/h3>\n\n\n\n

Want to attract top talent and build trust with customers? Show your humans. Office laughs, event prep, even casual team huddles, this is the content that builds community, not just clicks.<\/p>\n\n\n\n

How LinkedIn\u2019s Algorithm Promotes Video Content<\/h2>\n\n\n\n

LinkedIn\u2019s algorithms<\/strong><\/a> clearly favor the content that manages to keep users engaged. Moreover, videos directly uploaded to LinkedIn are more favored in the feed as compared to YouTube links. <\/p>\n\n\n\n

The longer someone watches, comments, or reacts, the wider your video posts on LinkedIn spread. It\u2019s not just about views; it\u2019s about watch time and interaction as well. So, your aim should be to spark meaningful conversations, not just hop onto something trendy. When your video sparks real engagement<\/a><\/strong>, the algorithm rewards you by showing it to more people, even second and third-degree connections. Showcasing such videos on the website helps people stay on it for longer.<\/p>\n\n\n\n

Best Practices for Creating Engaging LinkedIn Videos<\/h2>\n\n\n\n

Here are some best practices that you should follow to create engaging LinkedIn video posts \u2014 <\/p>\n\n\n\n

1. Keep it short, hook fast<\/h3>\n\n\n\n

People on LinkedIn scroll fast, so you\u2019ve only got maybe 2 seconds to attract them and stop at your post. Start strong with a bold question, call out a pain point, or maybe drop an unexpected fact. It is quite ideal to keep your videos under 90 seconds so people actually watch them till the end. <\/p>\n\n\n\n

2. Always use captions<\/h3>\n\n\n\n

Most LinkedIn users scroll in silent mode. In fact, around 80% of social media users usually scroll on mute. Thus, captions\/subtitles become a crucial part of any LinkedIn video post. Make sure to add clean, easy-to-read subtitles in your video so that your message lands loudly, even with sound. <\/p>\n\n\n\n

3. Drive action with subtle CTAs<\/h3>\n\n\n\n

Avoid the hard sell. Instead of saying \u201cBuy now\u201d or \u201cClick here,\u201d invite your viewers into the story. Say something like, \u201cWant to see how we did it? Link\u2019s below.\u201d Make the next step feel natural, not pushy.<\/p>\n\n\n\n

4. Post when people care<\/h3>\n\n\n\n

The LinkedIn audience is the most active during the weekdays, usually in the mornings. However, it\u2019s not right to just guess the post timings. Check your analytics and experiment with your post timings until you find the best time to post videos on LinkedIn. Moreover, show up consistently and drop content regularly, as people often find active profiles credible. <\/p>\n\n\n\n

5. Show real people, not just products<\/h3>\n\n\n\n

Stock clips and flashy edits can feel cold. Instead, spotlight your team, clients, or yourself. Let people see who\u2019s behind the brand<\/a><\/strong>. LinkedIn favors real, human content because people do too.<\/p>\n\n\n\n

6. You don\u2019t need a studio<\/h3>\n\n\n\n

Your phone camera is good enough. What really counts is clear sound, good lighting, and a confident message. Raw, honest videos often perform better than overproduced ones because they feel genuine.<\/p>\n\n\n\n

Optimizing Your Video Post Description and CTA<\/h2>\n\n\n\n

Here\u2019s how to optimize your video post description and CTA \u2014<\/p>\n\n\n\n

– Start with a compelling hook<\/h3>\n\n\n\n

Your first sentence should stop the scroll. Think bold, direct, and benefit-driven. Make your audience curious enough to hit play, \u201cWe turned one product video into $25K in sales. Here\u2019s how\u201d.<\/p>\n\n\n\n

– Add links with purpose<\/h3>\n\n\n\n

If you\u2019re driving traffic, drop your website link in the first two lines. Want to track performance? Use UTM parameters to see exactly where clicks are coming from. Don\u2019t just link, measure the impact.<\/p>\n\n\n\n

– Use hashtags that actually help<\/h3>\n\n\n\n

Go for 3\u20135 relevant hashtags<\/strong><\/a>. Mix niche and broad ones like #LinkedInMarketing<\/strong><\/a> + #B2BGrowth. It boosts discoverability without looking spammy. And avoid vague tags like #video or #content, they do nothing.<\/p>\n\n\n\n

– End with a soft CTA<\/h3>\n\n\n\n

Your CTA should invite action, not demand it. Try, \u201cCurious how this could work for your brand?\u201d or \u201cWant the full playbook? Let\u2019s chat.\u201d Make it sound like a conversation, not a sales pitch.<\/p>\n\n\n\n

Embedding LinkedIn Video Posts on Your Website<\/h2>\n\n\n\n

Want to get more out of your video posts on LinkedIn? Don\u2019t just post content and let it die on the feed. Embedding LinkedIn video posts on your website is a smart way to extend their shelf life and reach the right audience even after the post stops trending.<\/p>\n\n\n\n

One way to embed your LinkedIn posts<\/strong><\/a> on your website is to manually grab the post\u2019s embed code and paste it into your site\u2019s HTML. <\/p>\n\n\n\n

But let\u2019s be honest, no one wants to mess with code every time. That\u2019s where social media aggregators<\/a><\/strong> such as Tagembed come in handy. They let you pull in your LinkedIn video feed dynamically and showcase it on your website using a LinkedIn feed widget<\/strong><\/a>.<\/p>\n\n\n\n

Why use a LinkedIn video widget?<\/h3>\n\n\n\n