Instagram Shoppable Video: Benefits and Examples for Your Brand

Your Instagram content is getting all the love, but your website is not converting the same way? While social media feeds are filled with eye-catching visuals and shareable shoppable Instagram content, it’s the website that often feels disconnected. This may be due to the static images, branded content, or the walls of text on your website that don’t inspire action. That’s where Instagram shoppable videos step in, bringing engaging Instagram visuals to your website. Not only will it help drive Instagram traffic to your website, but it will also increase your conversions with a seamless purchasing experience. Want to learn coding for free and without any complexities? Read below to know more: 

What is an Instagram Shoppable Video?

Instagram shoppable videos are interactive videos collected from Instagram and made shoppable using various available software. Brands can easily integrate the product purchase link within the video and embed Instagram videos on their websites and other marketing touchpoints to boost conversions. This helps create a great shopping experience for visitors and encourages them to engage actively with your website content. Instagram shoppable videos streamline the purchase process and help increase engagement on your website. 

How to Create an Instagram Shoppable Video

To create an Instagram shoppable video via Tagembed, follow these steps:

1 – Create Your Account

• Go to Tagembed.com and create your free account or log in. 

• A new window will open with the following options: Social feeds on the website or Shoppable feeds on the website. Select the latter and move on to the next step. 

• Select your industry, add your contact details, and click ‘Submit’. 

• You need to verify your email address to proceed further. 

2 – Create an Instagram Gallery 

• From the ‘Content’ option on the sidebar, choose ‘Instagram’ as your source network. 

• Next, choose your gallery type as ‘Reel’ from the following options: Hashtags, My Handle, Handle, Stories, Mentions, Tagged, and Reels. 

• Connect your Instagram and click on ‘Create Feed’.

3 – Moderate and Make it Shoppable

• Once your Instagram feed is created, you will automatically be redirected to the ‘Content Gallery’ panel. 

• Here you can moderate your feed by removing the irrelevant content. You can do it either manually or using the autopilot feature. 
• From the sidebar, go to the ‘Product Catalog’ option.
• Sync your products by choosing from various options: Google Merchant, Shopify, BigCommerce, etc. You can even upload your products manually. 

• Once done, click on ‘Tag Products’ and you will be redirected to your Instagram gallery. 
• Here, tag your products in your posts by name, category, SKU, etc. To tag multiple products in a single video, you can use the hotspot feature. 

4 – Customize and Generate Code

• Now go to the ‘Publish’ option and create your channel. Enter the name of the channel and click ‘Publish’. 
• Customize your content gallery by adding themes, backgrounds, layouts, CTAs, and more. 

• Click on ‘Generate Code’ and select your preferred CMS platform. 
• Adjust the width and height of your gallery and copy the embed code.

• Go to the website’s backend and paste the embed code there. 

You have successfully embedded your shoppable Instagram feed on your website using Tagembed. 

Benefits of Shoppable Instagram Video for eCommerce Stores

Instagram shoppable videos offer numerous benefits for your website. Let’s look at some of them:

a. High Engagement Game

Your eCommerce stores might have bang-on product photo shoots, but these static photos can’t compete with videos that are too, shoppable. When users see shoppable Instagram videos on the website, they see the product in action. This makes them more likely to view your video content and make a purchase directly. 

b. Shopping Experience Like Never Before 

Instagram shoppable videos offer a convenient shopping experience to website visitors. They get redirected to the shopping page without having to search for the product. This reduces the friction, allows the potential customers to see the product in real life, and makes impulsive buying decisions. Shoppable Instagram videos generate customer interest and give them a richer experience, which further reduces the bounce rate. With the rise of shoppable video platforms, brands can leverage this feature to enhance customer engagement and drive sales more effectively.”

c. More Confident Purchases

When you make your user-generated content shoppable on your website, users see how others like your brand. This boosts their confidence in your brand and instills in them the desire to make a purchase. It will end up enhancing your sales and conversions by just featuring your UGC. 

d. Boosts Product Discovery

Embedding Instagram shoppable videos gives users a better understanding of your products and enhances their product discovery. They can easily see and find multiple products in the videos and discover what resonates with them the best. Additionally, embedding Instagram shoppable videos on a website allows brands to spotlight their range of products within a single video and build more sales. 

5 Creative Examples of Instagram Shoppable Videos

Here are some of the top brands that are nailing shoppable Instagram videos on their websites:

1. Malandra Jewelry

Malandra Jewelry is utilizing the power of Instagram by making it shoppable across their website and building conversions. Customers love their Instagram, which has further helped in enhancing their website visits by making this content shoppable. They have a loyal customer base who constantly post UGC on Instagram, which further helps them in gathering more potential customers and building trust. 

2. Anyday Cookware

Anyday Cookware is elevating its brand’s product discovery by making its Instagram shoppable content. They post stunning food videos and Instagram UGC on their website, make it shoppable, and inspire their potential customers to take action. They have embedded an Instagram video gallery on their website, which leads to more confident purchases. 

3. Luxsea Swimwear 

Luxsea swimwear is a luxury swimwear brand, leveraging the power of Instagram UGC on its website. They frequently hire creators and influencers for shoots and make them shoppable, and enhance the buying experience of their visitors. Viewers get a lot of inspiration from their content, which keeps them engaged with the website for a long time. 

4. Faces Canada

This skincare brand is setting the perfect example of Instagram shoppable UGC on the website. Their Instagram content is flooded with UGC, influencers, and creators who are creating stunning, engaging content for Faces Canada. The brand then turns this content into shoppable Instagram feeds, multiplying conversions. 

5. Glossier

This beauty brand is embracing the beauty standards by prioritizing beauty first and makeup second. They have a rich amount of Instagram shoppable reels on their website, which is helping attract more customers and boosting sales.By optimizing their content for the Instagram reel algorithm, they are increasing reach and engagement, driving even more conversions. 

Conclusion

Instagram shoppable videos have always revolutionized the way brands engage with their visitors. By providing the products directly on the website, you enhance your product discovery, encourage impulsive buying, and give your eCommerce brands a boost. We hope you now have a better understanding of shoppable Instagram videos and are ready to embed them into your website, too. We recommend using Tagembed as it comes with various features and AI-powered content moderation for a great experience. Utilize the tool wisely and let your e-commerce brand thrive via Shoppable Galleries.