How To Embed Instagram Feed On HTML Website

Planning to embed an Instagram Feed on an HTML website? Well, if you are a business owner or a brand marketer, we are sure that social media is a massive part of your marketing!

In today’s times, when social media has paved its way to becoming a part of the daily routine for its users, brand marketers have begun using it in their marketing game to promote their products and services. 

When speaking about social media, we must not forget to mention and think about one of the best photo-sharing platforms worldwide: Instagram! Instagram’s tremendous user base has stemmed from various marketing strategies, and now the new sensation is embedding an Instagram feed on an HTML website. 

If you have any questions, hold them as we will answer them throughout this insightful post. Then, make your way to the end of this post, as we will tell you about the best way to embed an Instagram feed on your website. You will also learn about the best examples and the reasons you should include this strategy in your business!

Let’s get started with the process first!  

Full Guide to Embed Instagram Feed on HTML Website Using Tagembed

Now, embedding an Instagram widget is not at all technically challenging and requires no special expertise or skills! All you need is a responsive social media aggregation tool like Tagembed. 

Simply follow the steps mentioned below to embed an Instagram feed on an HTML website. 

Step 1 – Create an Account on Tagembed

• Go to Tagembed and sign up or log in with your email address.

• A dashboard will appear with the following options: Social feeds on website, or Shoppable feeds on website. Select the option that best aligns with your brand goals and proceed. 

• Now choose your industry, add your phone number, and click ‘Submit. Verify your email ID and continue. 

Step 2 – Create Your Instagram Feed

• From the ‘Content’ option on the sidebar, select ‘Instagram’ as your source network. 

• Choose the connection type from which you want to create the feed. Please select from the following options: Hashtags, My Handle, Handle, Stories, Mentions, Tagged, and Reels. 

• Next, connect your Instagram and click on ‘Create Feed’.

Step 3 – Moderate and Customize Your Feed

• Next, go to ‘Content Gallery’ and from here you moderate your feed. Remove the unwanted content from the feed either manually or using the autopilot feature. 

• Once done, go to the ‘Customize & Publish’ option. 
• Go to the existing channel if you have one, otherwise click on  ‘Add New Channel’. Enter the channel name and click on ‘Save’. 

• Now, customize the feed according to your brand’s style by choosing various themes, layouts, backgrounds, CTAs, and more. 

Step 4 – Generate and Embed Code

• Click on ‘Generate Code’ and choose ‘HTML’ as your preferred CMS platform. 

• Adjust the width and height of the gallery, then copy and paste the code into your HTML website backend. 

Note – You can also make this Instagram feed shoppable via Tagembed. Go to ‘Product Catalog’, sync in your products, and tag them. 

Tagembed comes with a plethora of comprehensive features that can be used to make the widget more attractive and impactful. For example, the users can leverage the customization options to style the widget. Additionally, they can use the content moderation panel to monitor the content before making it live. Other features are automatic content updates and a back support team for user assistance. 

Top 5 Instagram feed HTML examples for your website

You learned about the easiest way to complete the process, and we are sure you must have found it super easy and quick! Now, in this section, we will be shedding light on the best ways in which you can present your Instagram widget on website. 

Since Tagembed offers a variety of layout options to embed Instagram feed on HTML. Here’s a little insight into the best ones to include to take your website’s appearance to a whole different level. 

#1 Slider Layout

Let’s begin the list with one of the best of the lot! The slider theme is perfect for almost every business, especially if your business caters to the fashion industry. 

Users on Instagram also leverage Instagram as a shopping inspiration platform and love sliding through Instagram feeds. Similarly, when you embed Instagram feed on HTML in the form of an auto-slide version, you are giving them the same experience on your website. They would be delighted to go through the library of posts to understand your products & services. The best place to display the slider theme would be beneath your landing page’s banner or at the footer of your website. The slider can showcase all your best-selling products, which would tap into the impulsive shopping of your visitors. 

Recommended Theme: Slider Theme

Try This Theme

#2 Grid Layout

Another popular theme to embed Instagram feed on HTML website is using the Grid theme provided by Tagembed. This theme allows the users to showcase various products in one go in the form of small grids. 

If you own a clothing or footwear store, then creating a webpage containing content as an Instagram grid can allow your website visitors to look at your brand products more efficiently. 

Recommended Theme: Squarespace Theme

Try This Theme

#3 Masonry Layout

If you wish to embed your Instagram post along with its captions and want it to be visible, you can embed Instagram feed on HTML using the Masonry theme. This theme is perfect for businesses that want to convey their brand’s motto not just based on visuals but also content! 

If you post content on your Instagram page and use catchy captions, embedding your Instagram feed in the masonry theme can be your best bet! 

Recommended Theme: Snapcard Theme or Modern Fall Theme

Try This Theme

#4 Gallery Layout

Next up on the list is the Gallery theme. Perfect for fashion, including athleisure brands, the gallery theme lets the users showcase photos from their Instagram accounts. The best part of the theme is that the users can create a collection of close-ups and long-shot views at once. 

Apart from the regular visuals, the users can also include videos, quote-based posts, etc., to make their website’s content more dynamic and engaging. 

Recommended Theme: Gallery Theme

Try This Theme

#5 Sidebar Layout

The last theme on the list is the Sidebar theme. This theme is great for brands and websites with ongoing offers or special deals on their website. 

The users can display Instagram feeds on the left or right sidebar of their HTML websites. Especially on the web page or section that showcases the products on discount. Doing so will let the users look at your Instagram content and have access to the discounts. 

Recommended Theme: Widget Theme

Try This Theme

Why Should You Embed Instagram Feed on HTML Website?

We are done with the steps and the best theme examples, and if you are not convinced that this strategy is the right one for you, this section will help you understand why.

1. Escalate Your Website’s Engagement 

Did you know that, on average, more than 60% of people use Instagram as a platform to discover new products? Being a visual-based platform, Instagram has already reached the top of its game with more than 500 million daily active users!

Hence, when you collect Instagram content and embed it on your website, you give your website visitors insight into your Instagram content. As a result, they will be convinced to explore the website more, which will gradually increase the engagement level of the website.

2. Improve The Overall Presence Of Your Website  

If you have an active presence on Instagram, you would not deny that it is an extremely vibrant and attractive platform. Moreover, since your website reflects your brand, it needs to be visually eye-catching as well.

Even though the content on your website is of extreme importance and needs to be high quality, it needs to have a good design too, or else your website visitors may get bored and leave it too easily. Embedding a well-customized Instagram widget on your website can take its overall presence to a whole new level. 

3. Increase Your Sales & Conversions

Yep, this strategy is probably one of the best to drive more sales and conversions for your brand. Many Instagram users are existing brand customers who post content regularly on their Instagram handles and tag the brand. 

Such content is referred to as User-Generated Content, and it is created by the loyal brand ambassadors of the brand. Nowadays, prospective customers do not just rely on the brand’s promotional content but take the recommendations of existing customers more seriously. Hence, embedding UGC in the form of an Instagram widget would instill trust and confidence in your potential customers, and it would urge them to purchase your products, leading to more sales and conversions. 

Also Read – How to Embed YouTube Video on HTML Website

Key Takeaways 

Instagram has become a huge social media giant, and it will continue to grow exponentially! Therefore, it needs to be used to the best of your ability to thrive in your business like never before. 

We are calling it a wrap, and you are aware of everything you need to know about how, why, and where you should embed an Instagram feed in an HTML website. 

Go on now, include this strategy in your business, and you will be able to witness amazing results, including the benefits mentioned above.