How to Embed Instagram Feed On Website For Free? [2024] – Complete Guide

Instagram has 2.4 billion active users in 2024 as per Demandsage Instagram statistics blog. And as per the report from Kepios 62.7% of the users follow a business or brand on Instagram. During current times, online relationships is the foundation of ROI. This is where visual content reigns supreme. Hence, if you could seamlessly embed Instagram feed on website, wouldn’t it be a game-changer?

Did you know that when you embed Instagram feed on website it gives an experience of a whopping 50% increase in user engagement? Yep, you read that right โ€“ the power of a well-curated Instagram widget goes beyond Instagram itself.ย Moreover, reduce your ROI by reusing the Instagram posts on your website for free. Cause with the rising in customer acquisition costs (CAC), organizations fear the ROI impact of running Ads on social platforms.

So, buckle up as we dive into the steps, sprinkled with a bit of creativity, to make your website pop with personality and community vibes.

What Does Embed Instagram Feed on Website Means?

To embed Instagram Feed on website means integrating Instagram feed into website with the help of an embed code. Hence, displaying the same posts from Instagram to your website in just a few clicks. It is a collection of all of your actual Instagram posts including the most recent posts, reels, and stories. Various tools and plugins can bridge the connection between your Instagram and your website. Moreover, allowing real-time updates, which means as you post new feed on Instagram it gets updated on your website as well.

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The Three Key Components of an Instagram Feed Embedding Tool are as follows:

  • Real-time updates: This means the feed updates automatically to showcase users your most recent Instagram posts.
  • Customizable layouts: Most embedded Instagram feeds let you choose how the feed will appear on your site. By choosing a layout that matches your web design or branding, your Instagram gallery will look great no matter where you display Instagram feed on website.
  • Interactive elements: Most embedded Instagram feeds include interactive elements that connects visitors with your Instagram posts. Ultimately, drives more engagement by letting followers click through the post to view full post on Instagram or in a pop-up window. You can even add CTAs to the Instagram post to make it actionable and many more.

Now, lets go through the complete step by step process on how to integrate Instagram feed into website.

Quick Steps & Video to Embed Instagram on a Website

Did you know? It is a tech-savvy move for both technical and non-technical person to embed Instagram feed using tagembed Instagram aggregator tool. It’s about infusing your website with the dynamic energy of your social media presence. 

Here are the quick overview on the steps to embed Instagram Feed:

  1. Create Account on Tagembed
  2. Connect Your Instagram Account
  3. Then Customize Collected Instagram Posts
  4. Filter Collected Posts
  5. Finally, Embed On Your Website

Here is a video walkthrough on how you can embed Instagram feed on any website or you can scroll through the detailed steps on how to embed Instagram feed on website below:

How to Embed Instagram Feed on Website Using Tagembed (5 Steps)

1. Create Account on Tagembed

Embark on a journey of technical marvels by creating an account on Tagembed. Businesses leveraging these features enjoy an impressive average engagement rate of 1.73% per post.

ASignUp now to create an account (No Credit Card Required) on Tagembed and start collecting feeds from Instagram.

Create account to embed Instagram feed on website

B – Now youโ€™ll see two products:

  • Social Widget
  • Review Widget

To create Instagram Feed, select Social Widget free trial.

Select Social Widget Free Trial

2. Connect Your Instagram Account

A – A screen will appear to Pick a Source. Select Instagram or Instagram Business as your source to collect Instagram posts.

select Instagram source to embed Instagram profile on website

B – In this step, choose your preferred Instagram Connection Type from the following to collect your Instagram Feed accordingly.

You can collect Instagram posts as follows:

Instagram

  • Handle (@) โ€“ Connect your Instagram account to collect & embed Instagram profile. They are ideal for showcasing your products, sharing updates, and telling your brandโ€™s story.
  • Reels โ€“ Collect Instagram Reels by connecting to your Instagram account. Instagram Reels offer a more dynamic and engaging way to present content. They are particularly effective for capturing attention with short, creative videos that highlight your products or brand personality.

Instagram Business

  • Hashtag (#) โ€“ Collect Instagram posts using Instagram Hashtags. By embedding feeds tagged with a specific hashtag, you can collect user-generated content or posts based on your particular campaign or event.
  • Business Account โ€“ Connect your Instagram Business account to collect Instagram posts from your handle.
  • Stories โ€“ Collect Instagram Stories by connecting your Instagram account. Embedding Instagram Stories can provide a more personal and immediate connection with your audience. They are great for sharing behind-the-scenes content, limited-time offers, or customer testimonials.
  • Mentions โ€“ Gather Instagram posts that your profile is mentioned in. Featuring posts where your brand is mentioned by other users can be a powerful form of social proof, showcasing real customers and their experiences with your products.
  • Tagged โ€“ Collect Instagram posts in which your Instagram profile is mentioned.
choose your Instagram feed post type to embed Instagram Feed on website

C – Now, click on the create feed button and then  authorize tagembed through Instagram or Facebook to collect feed from your preferred connection type.

In a few moments, youโ€™ll see your Instagram Posts on the widget editor.

3. Customize Your Collected Feeds

Once your Instagram is connected with Tagembed, you can choose a layout that complements your website’s aesthetic: a sleek grid, a dynamic carousel, or an eye-catching slider. 

Studies reveal that websites with visually appealing content have a staggering 94% higher chance of retaining visitors, and Tagembed is your creative booster to turn those visitors into your virtual tribe.

You can customize your Instagram feed like a pro using the following settings:

Personalize Widget:

  1. Themes & Layouts :
  2. Background :
  3. Banner :
  4. Card Style :
  5. Theme Settings :

You can add cherries to the cake using customization. Hence, garnishing is always perfect to make the output soothing to the eye.

4. Make Your Posts Public or Private

Enter the age-old debate of public versus private posts but with a Tagembed twist. Depending on your website’s purpose, showcase Instagram feed or curate relevant posts effortlessly. Tagembed advocates for displaying Instagram feed on website as a decisive marketing move for businesses.ย 

However, if your website caters to a more personal or exclusive audience, Tagembed lets you curate a display tailored to your needs. Research suggests that websites featuring authentic and personal content experience a 10% increase in user trust, and Tagembed is here to help you keep it accurate and build that trust.

When you click on the Filter and moderation button, multiple settings and options will be there that you can use to make the most out of your Instagram Post such as:

  • Public or Private Feed
  • Block certain usersโ€™ feed
  • Highlight Post
  • Pin Post to top
  • Add CTA to respective feed
  • Edit Post
  • Delete Post and more
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5. Generate Embed Code & Embed on Your Website

Connecting Instagram to your website is seamless with Tagembed. Whether you’re a WordPress maestro, a Wix virtuoso, or a Squarespace aficionado, Tagembed offers tailored methods for each platform. Witness a 12% increase in overall engagement by effortlessly integrating social media buttons into your website – a Tagembed specialty that transforms clicks into meaningful community connections.

A – Click on the Embed Widget button.

click on embed widget button to  generate Instagram Feed embed code

B – Select your website building platforms (CMS) from WordPress, Shopify, Wix, Webflow, HTML, etc., to generate the Instagram Feed embed code. 

select your website platform to add Instagram feed to website

C – Set the Width & Height of the widget and copy the embed code by clicking on the COPY CODE button. (For example, HTML is selected)

embed code to embed instagram feed on website

You can also use the SEO Friendly JS code to include Instagram feed on website

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Embed Instagram Feed on HTML

Embedding an Instagram feed on your HTML website using Tagembed is straightforward. Follow these simple steps to seamlessly integrate Instagram widget on html and enhance your website’s visual appeal:

HTML
  • Click on the “Embed Widget” button once your feed is configured.
  • A screen with multiple CMS will open, choose “HTML” here.
  • Now click on the copy code button to copy the generated HTML Instagram feed code.
  • Open your website HTML file using a text editor and navigate to the section where you want to embed Instagram Feed.
  • Paste the copied Instagram feed HTML code and Save your HTML file.
  • Reload your website to view the live Instagram posts on your website.

Add Instagram Feed on Shopify

shopify
  • Once satisfied with your shopify Instagram widgetsโ€™ overall appearance and content, it’s time to generate the embed code. 
  • Click on the “Embed widget” button located at editorโ€™s bottom left corner
  • Then choose Shopify as your CMS platform to generate the embed code. 
  • Click “Copy code” to copy the generated Instagram feed embed code to the clipboard effortlessly.
  • Now login to your Shopify admin store. Navigate to the sales section and click on “Online Store.” 
  • Select “Themes” from the drop-down menu and click on the “Customize” option. 
  • On the left menu panel, select “Custom Content.” 
  • Add “Custom Liquid” and paste the copied embed code into the input box. 
  • Finally, click on the “Save” button to complete the embedding process.

Congratulations! You have successfully embedded Instagram feed into your Shopify store. Now, enhance the visual appeal of your website and create engagement among your visitors.


Embed Instagram Feed on WordPress

Here are the straightforward steps to seamlessly embed Instagram feed on WordPress websites in just a few minutes.

Wordpress
  • Once satisfied with the appearance of the Instagram feeds, go to the Embed Widget section and select WordPress from multiple options.
  • Then click on the copy code button to copy the Instagram feed WordPress code.
  • Now, login to your WordPress website admin panel.
  • Choose the page, blog or section where you want to embed the Instagram widget on your WordPress website.
  • Click the (+) Add Block button and choose Custom HTML.
  • Paste the copied Instagram feed WordPress code into the input box and click the Update button.
  • Voilร ! Your Instagram Feeds are now live on your WordPress website.

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Embed Instagram Feed on Elementor Website

To embed Instagram feed on Elementor website follow these steps to integrate seamlessly:

  • In the widget editor, click on the “Embed Widget” button.
  • For elementor choose “WordPress” as your platform and click on the “Copy Code” to copy the Instagram feed embed code.
  • Log in to your Elementor site and navigate to the page or post where you want to embed the Instagram feed on Elementor website.
  • In the Elementor editor, find the HTML widget or drag and drop a new one onto the page.
  • Paste the copied embed code into the HTML widget.
  • Save your changes in the Elementor editor.
  • Reload your site to check the live Instagram feed

Embed Instagram Feed on Squarespace

Squarespace
  • In the widget editor, click on the “Publish” button.
  • Choose “Squarespace” as your platform.
  • Click on “Get code” to generate the embed code.
  • Copy the provided HTML embed code to your clipboard.
  • Log in to your Squarespace account.
  • Navigate to the page where you want to embed the Instagram feed.
  • Edit the page. And then a new content block.
  • Choose “Code” from the block options.
  • Paste the copied Tagembed HTML code into the code block.
  • Save the changes.

Preview Your Embedded Instagram Feed on squarespace site.

Preview your Squarespace page to ensure the Instagram feed is seamlessly embedded using Tagembed.


Embed Instagram Feed on Webflow

webflow
  • To generate the Instagram feed embed code, click on the Embed Widget button.
  • Then choose Webflow as your CMS platform.
  • Set the height & width of the feed widget and then click on the Copy code button.
  • Your webflow Instagram feed embed code is now copied to your clipboard.
  • Now login to the admin panel of your webflow website account.
  • Navigate to the page where you want to embed the Instagram feed.
  • From the menu panel click on the add element and scroll to the “embed” option.
  • Drag & Drop the embed element to your webpage where you want to embed the Instagram posts.
  • Paste the embed code and Save the changes made.
  • Reload your webpage to view the live embedded Instagram posts on your webflow website.

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Add Instagram Feed on Wix

Wix site

Perhaps after completing the collection and curation steps its time to add Instagram feed to wix website. Follow the below steps for guide.

  • Click on the embed widget button.
  • Select Wix as your website-building platform.
  • Adjust height & width, then click on the Copy Code button.
  • Login to wix admin and open the webpage where you want to integrate Instagram feed.
  • Click on the ‘+Add’ button.
  • Click on ‘More’ and select ‘HTML iFrame’ from the embed options.
  • Paste the generated HTML code into the code field.
  • Click on ‘Apply’ to save the changes.

You can seamlessly add Instagram feed on your Wix website in just a few quick steps.


Embed Instagram Feed on Weebly

weebly

Since, you’ve collected and customized your Instagram posts, it’s now time to integrate Instagram feed into website. Follow the steps below to add Instagram to weebly website:

  • Now click on the embed widget button and choose Weebly as your CMS
  • Adjust height & width if needed and click on the Copy Code button to copy the embed code for your desired Instagram feed and copy it.
  • Navigate to the specific page on your Weebly website where you wish to integrate Instagram feed.
  • Look for the ‘Embed Code’ option on the Weebly editor. Click on it to open the embedding settings.
  • Opt for the ‘HTML box’ element and select ‘Edit Custom HTML’
  • Paste the copied Instagram posts embed code into the HTML box.
  • Save the changes made and reload your webpage to view live integrated Instagram profile on your Weebly website.

Embed Instagram Feed on HubSpot

To integrate Instagram Feed on hubspot website follow the below steps:

  • Click on the embed widget button on the editor.
  • Then choose OTHER as your website platform and click on the COPY CODE button to copy the embed code.
  • Now login to your Hubspot admin and go to the marketing section and click on the landing page option
  • Choose the page you want to add Instagram posts in and click on the edit button
  • Now go to File>Page Settings and choose advanced.
  • Youโ€™ll see a Footer HTML option, paste the Instagram feed embed code there.
  • Lastly, save the changes made and publish.
  • Reload your webpage to view the live Instagram feed embedded on your hubspot website

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Embed Instagram Feed on Google Sites

Eventually, you may have completed the collection and customization steps. Now its time to integrate Instagram feed into website. It is a seamless process to embed Instagram feed on Google Sites just follow the below steps:

  • Click on the “Embed widget” button and select OTHER as your platform.
  • Then adjust the height & width if needed or else click on the COPY CODE button to copy the embed code on your clipboard.
  • Now login to your Google Sites admin and navigate to the page where you want to embed Instagram feed.
  • Click on “Embed” in the Google Sites page editor.
  • Then choose “Embed code” and PASTE the Instagram feed embed code.
  • Save the changes to finalize the embedding process.

Other Methods to Embed Instagram Feed on Website

You have several methods for bringing your Instagram profile to life on your website. Here are three practical ways to seamlessly embed Instagram feed:

1. Official Instagram Embed Option

While this method is a free alternative to embed Instagram Feed on a website; the drawback it has is there is no customization options. Hence, you’ll need to hire a developer to add Instagram feed on your website.

Here are the steps to manually embed Instagram Feed on website using Instagram:

  • Login to Your Instagram Account:
  • Access your Instagram account and choose the image you want to embed in your WordPress feed.
  • Access More Options:
  • Click on the three dots (โ€ฆ) to open the additional options menu associated with the chosen image.
  • Select Embed:
  • Choose “Embed” from the menu and copy the provided embed code specific to the selected post.
  • Paste Embed Code:
  • Access the backend of your WordPress website and paste the copied embed code.
  • Save Changes:
  • Save the changes made in the backend of your website.
  • Preview Your Embedded Feed:
  • Reload your webpage to view your WordPress website’s live embedded Instagram Feed.

2. WordPress Plugin For WordPress Users

Here are the detailed steps to seamlessly integrate an Instagram feed into a WordPress website using the Tagembed WordPress plugin:

WordPress Plugin to embed Instagram Feed

A โ€“ Install & Activate The Plugin

  • Download the Tagembed plugin zip from the WordPress directory.
  • Upload the zip file into WordPress’s “Add New Plugin” section.
  • Activate the Tagembed plugin.

Alternatively,

  • Log in to the WordPress admin panel.
  • Go to Add New” WordPress plugin section and search for “Tagembed”.
  • Click “Install” and then “activate” the plugin.

B โ€“ Collect Instagram Feed on WordPress Plugin

  • In the WordPress left menu panel, locate the Tagembed widget plugin.
  • Click on “Register” or log into your existing account.
  • On the “Add Feeds” menu screen, select:
  • Network: Instagram (to collect feeds from your Instagram Profile).
  • Feed Filter: Enter your Instagram handle and click “Create” to connect your Instagram account, authorizing Tagembed to collect feeds.

C โ€“ Choose a Theme For Your WordPress Instagram Feed

  • Click on the “Choose Theme” menu button to personalize the Instagram widget for WordPress.
  • Explore various themes and layout options, selecting the one that suits your preference by previewing it on the Display tab.

D โ€“ Customize Your Instagram Feed for WordPress Website

  • Visit the customization tab in the menu row (5th tab) to personalize the Instagram feed and widget.
  • Customize layout settings, card settings, and other options as needed.

E โ€“ Embed Instagram Feed on WordPress Website

  • Navigate to the “Display” tab and duplicate the shortcode.
  • Select the page or blog where you intend to integrate the Instagram Widget within your WordPress site.
  • Click the “(+)” Add Block option and opt for “Shortcode” or “Tagembed Widget.”
  • Insert the shortcode into the editor and press the “Publish” or “Update” button.

Congratulations! Your Instagram Feeds are now live on your WordPress website, seamlessly integrated using the Tagembed WordPress plugin.

3. Shopify App For Shopify Users

Tagembed provides an exclusive app tailored for Shopify users, streamlining the process. Users can easily acquire the app from the Shopify store by searching for the Tagembed Shopify Instagram feed app.

Add Instagram feed to shopify

The app boasts a user-friendly interface with a simple and uncomplicated structure, ensuring a hassle-free download and installation experience. Additionally, users can effortlessly collect, curate, and customize their Instagram feed using the app. Follow the steps below:

A โ€“ Install The Tagembed Shopify App

  • Navigate to the Shopify app store and search for “Tagembed
  • Open the app page and click “Install App” to seamlessly install the free Tagembed Shopify App.

B โ€“ Collect & Embed Instagram Feed

  • After successful installation, you’ll be directed to the Tagembed Instagram Feed Shopify App. 
  • Choose Instagram as your source for collecting Reels feed.
  • From the feed type drop-down, opt for the type of Instagram feed you want (User Account, Hashtag, Mention, or Tagged). as your connection type. 

C – Customize Your Instagram Feed

  • Within seconds, your feed will be available in the editor for customization based on your preferences.
  • Head to the Customize tab to personalize the created Instagram Widget using various themes, banners, card styles, theme settings, and more.

D – Customize Your Instagram Feed

  • Go to the Embed tab, copy embed code and then choose the page where you wish to add Instagram feed to your Shopify store.
  • Paste the embed code on the page and section where you want to display Instagram feed on shopify store.

Comparison Table for Embedding Instagram Feed Using Different Methods

Let’s break down the different methods to embed Instagram feed with the help of the comparison table, to help you make a productive decision:

FeatureInstagram AggregatorOfficial Instagram EmbedWordPress PluginShopify App
Ease of UseHighModerate to HighHighHigh
Card StyleYesNoYesYes
Real-Time UpdatesYesNoYesYes
Custom CSSYesNoYesYes
Custom PostYesNoYesYes
Themes & LayoutsYesNoYesYes
BannerYesNoYesYes
Call-to-action (CTA)YesNoYesYes

Why Should You Embed Instagram Feed on a Website

1. Enhanced Engagement

  • Improves Dwell Time: By integrating your Instagram feed, visitors are enticed to spend more time exploring your website and discovering the dynamic content you offer.
  • Dynamic and Appealing Content: The visual nature of Instagram content adds a layer of dynamism to your website, making it more engaging and visually appealing.

2. Increased Brand Trust

  • Showcases Authenticity: Including Instagram user-generated content through your Instagram feed builds a sense of authenticity and trust. Real people using your products or engaging with your brand convey trustworthiness.
  • Real-time Community Glimpse: Providing a real-time glimpse into your social community fosters trust by showcasing the active and positive engagement surrounding your brand.

3. Improved Aesthetics

  • Seamless Integration: Embedding your Instagram feed allows it to seamlessly blend with your website’s design, creating a cohesive and aesthetically pleasing digital space.
  • Vibrant Content: The infusion of vibrant Instagram gallery enhances the overall visual appeal of your website, making it more attractive to visitors.
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4. Wider Reach

  • In-Page Interaction: Visitors can interact directly with your Instagram gallery on website, eliminating the need to navigate the Instagram platform. This convenience enhances user experience.
  • Extended Social Media Presence: By showcasing Instagram gallery on website, you extend your social media presence beyond the Instagram platform, reaching audiences where they are.

5. Improving SEO

  • Enhanced User Experience: Search engines favor websites that provide a good user experience. A well-integrated Instagram feed can contribute to this by making your site more interactive and engaging.
  • Reduced Bounce Rates: Attractive and relevant content can reduce the likelihood of visitors leaving your site quickly, thereby decreasing bounce rates.

In summary, embedding an Instagram feed into a website is a strategic move that can enhance user engagement, improve website performance, and contribute positively to SEO efforts. It bridges the gap between social media presence and website content, creating a more cohesive and dynamic online presence. This integration not only enriches the user experience but also leverages the power of visual storytelling and social proof to boost business growth and brand loyalty.

Statistics of Instagram Feed For Websites in 2024

  • According to Instagram data 70% of shoppers look onto Instagram for their next purchase. Which makes it highly influencing platform among your potential customer.
  • As per Statista users spend an average of time of 12 hours a month on Instagram. Eventually, its a powerhouse to increase dwell time on your website as well.
  • More or less depending on your industry the average Instagram Post engagement rate is 0.60%
  • In Instagram internal data it says that 50% users are more interested in brands when they see ads on Instagram. Nonetheless, its enough to understand the impact of Instagram posts when they interact.

Where Should You Embed Instagram Feed on Website?

Let’s explore a hypothetical example of Instagram feed can be seamlessly integrated into a website, bringing visual narratives to life:

1. Homepage

On the homepage of your blog, you decide to embed Instagram feed prominently to immerse visitors in the visual essence of a website instantly.

A grid of the latest Instagram posts becomes a dynamic introduction, reflecting the diverse facets of urban living captured in your Instagram account.

2. Blog Post

You strategically embed Instagram posts relevant to the content within individual blog posts. For instance, if you write about a hidden gem cafe, embed Instagram photos taken at that cafe, showcasing the atmosphere and menu to make the post interactive.

Each embedded post acts as a visual companion, enhancing the storytelling experience for your readers.

3. Category-Specific Feeds

Imagine a website that covers various categories such as travel, fashion, and lifestyle. You create separate pages on your website for each category and embed Instagram feeds dedicated to that theme.

The travel page features Instagram posts from your globetrotting adventures, the fashion page highlights stylish outfit inspirations, and the lifestyle page captures everyday moments.

4. Interactive Galleries

Besides regular blog posts, you create interactive galleries on specific pages like “City Guides” or “Urban Fashion Trends.”

These galleries are dynamic collections of Instagram posts embedded in a grid or carousel format, allowing visitors to explore curated content seamlessly.

5. Engagement Call-to-Action

Add a call-to-action (CTA) alongside your embedded Instagram feed to encourage engagement, inviting visitors to follow your Instagram account for real-time updates.

This integration fosters a cross-platform connection, inviting visitors to be part of your Instagram community while exploring your website.

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Case Study of Successful Instagram Feed Integrations On Website

1: Zara (Fashion Retailer)

Zara integrated Instagram feed into website. The feed was slickly, stylistically integrated so that the high-quality images featured models wearing its clothes, and each image as click-able, taking the user directly through to the product page for the item featured in the Instagram post.

  • Result: not only did this tactic boost the time users spent on the Zara site and its conversion rates, it gave online shoppers the details they needed to visualize themselves in the clothes, leading to a big increase in online sales.

2: Glossier (Beauty Brand)

Glossier used a unique angle in their UGC approach for their beauty brand. They asked that customers post pictures of themselves using Glossier products. They turned their customersโ€™ social posts into user-generated content that made a vibrant, community-driven aspect of their website.

  • Result: It created a strong community and acted as killer social proof. The result: a 5,000-person wait list for one of the products and a robust Instagram community thatโ€™s still going strong.

3: Gymshark (Fitness Apparel)

Further down the food chain, Gymshark (a yoga pants manufacturer, apparently) experimented with influencer marketing and a pinch of hot new technology for its shoppable Instagram feed. The process was basically the same, with influencers rewarded for Instagramming (again!) themselves in the brandโ€™s garb with discreet tags to their millions of followers.

  • Result: The strategy earned the brand a load of online visibility and sales, thanks to the influencersโ€™ millions of loyal Instagram followers.

Ultimately, integrating Instagram feed into website is a clever strategy to connect the dots between social media engagement and ecommerce. By deploying personalized marketing with Instagram feeds, businesses can maximize their online clout, increase web sales, and grow in unprecedented ways.

The triumphs of Zara, Glossier, Gymshark are compelling case studies of what can be achieved with this tactic. Each brand has not only leveraged the Instagram platform to harness its enormous potential, today theyโ€™ve also reverse engineered it to evolve their own avenues for marketing and sales.

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Example of Instagram Feed for Website & Use Case

Embedding Instagram feed into website is more than just a visual embellishment. Let’s delve into detailed explanations of various use cases, showcasing how an embedded Instagram feed can elevate different types of websites:

1. E-commerce Platforms: Showcasing Products in Action

Scenario:

You run an online clothing store, and your Instagram is filled with customers flaunting their latest purchases.

Use Case:

  • Product Showcase: Embedding your Instagram feed directly on your e-commerce platform allows potential customers to see real people wearing your products.
  • Social Proof: User-generated content serves as social proof, building trust and confidence among visitors.
  • Enhanced Visibility: By showcasing your products in action, you enhance product visibility and encourage potential customers to make informed purchasing decisions.

2. Blogs and Publications: Enhancing Storytelling with Visuals

Scenario:

Your blog covers travel-related topics, and your Instagram is a treasure trove of picturesque destinations.

Use Case:

  • Enhanced Storytelling: Embed Instagram posts relevant to your blog content, providing readers with captivating visual elements.
  • Immersive Experience: Visuals from Instagram create a more immersive reading experience, making your blog posts more engaging and shareable.
  • Extended Narratives: Instagram is an extension of your storytelling, adding depth and authenticity to your written content.

3. Event Websites: Creating Dynamic Event Experiences

Scenario:

You organize, and host events, and your Instagram captures the excitement and behind-the-scenes moments.

Use Case:

  • Real-time Updates: Embedding your Instagram feed on your event website provides real-time updates and moments, keeping attendees and potential participants informed.
  • Engagement: Attendees can engage with and share event moments directly from your website, fostering a sense of community.
  • Promotion: Showcase the energy and enthusiasm of past events, encouraging more people to participate in upcoming ones.

4. Portfolio Websites: Showcasing Creative Work

Scenario:

You are a photographer, artist, or designer, and your Instagram is a portfolio of your creative endeavors.

Use Case:

  • Creative Showcase: Display your best work directly from your Instagram portfolio on your website.
  • Comprehensive View: Visitors gain a comprehensive view of your skills and projects without navigating away from your website.
  • Dynamic Updates: As you add new work to your Instagram, your portfolio on the website automatically stays up-to-date, showcasing your latest creations.

5. Corporate Websites: Humanizing Brands with Employee Stories

Scenario:

Your company’s Instagram captures the vibrant workplace culture, employee stories, and community involvement.

Use Case:

  • Employee Stories: Embed Instagram feed that highlights the stories and achievements of your employees, adding a human touch to your corporate website.
  • Community Involvement: Showcase your company’s community involvement, events, and social responsibility initiatives.
  • Brand Personality: Humanizing your brand through Instagram gallery fosters a positive brand image and builds a connection with website visitors.

6. Personal Branding Websites: Sharing the Journey

Scenario:

You are an individual building a personal brand, and your Instagram documents your journey, milestones, and expertise.

Use Case:

  • Journey Documentation: Embed Instagram posts on your branding website that showcase your professional journey, milestones, and achievements.
  • Expertise Validation: User-generated content, testimonials, and visuals from Instagram validate your expertise and authenticity.
  • Audience Connection: Give your audience a glimpse into your daily life and professional achievements, strengthening the connection with your brand.
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Best Practices & Advanced Tips For Embedding Instagram Feed

Did you know that embedding an Instagram feed on your website can significantly enhance user engagement and brand appeal? However, it’s crucial to optimize these feeds for load times and responsiveness while ensuring the content remains fresh and engaging. Here are some advanced tips and best practices to help you achieve this:

A. Strategies for Selecting Content That Aligns with Your Brand

1. Understand Your Audience

  • Know Your Demographics: Your content must be specifically tailored to the interests, preferences, and behaviors of your audience.
  • Engagement Analysis:  Look at all of the Instagram posts that are getting the most engagement. What do they have in common? This will give you a good sense of what types of content could work well on your website.

2. Maintain Brand Consistency

  • Visual Aesthetics: You work hard to create a beautiful Instagram aesthetic. Ensure that any content housed on your website reflects that same visual style and color scheme.
  • Tone and Voice: If your brand is known for its unique and zany voice and tone, donโ€™t create a website thatโ€™s strictly corporate and cut and dry. The website content you select should exemplify those same brand qualities, and keep parity across platforms.

3. Highlight Your Best Content

  • Quality over Quantity: Choose high-quality images and well-produced videos. They represent your products at their finest.
  • Showcase Popular Products: Feature content that shows off your bestsellers or new arrivals. It adds interest and drives sales.

4. Leverage User-Generated Content

  • A Dose of Authenticity: User-generated content gives your brand a sense of authenticity. Embed posts where customers are using or reviewing your products.
  • Hashtag Campaigns: If you have a hashtag campaign, choose photos with that hashtag. Youโ€™re collecting content created by the people who love your brand.

5. Diversify Your Content

  • Mix of Content Types: Use a mix of posts, reels, stories, and user mentions to keep your content varied and engaging.
  • Seasonal and Timely Content: Make your content timely by aligning it with seasonal events, holidays, or current trends.
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By paying meticulous attention to your Instagram feedโ€™s load times and responsiveness, as well as by keeping to a regimen of frequent updating and curating that makes it an engaging, artful, and strategically integrated part of your web presence, you will produce an enriched user experience on your site that enhances aesthetic appeal, boosts engagement rates, time per visit, and โ€“ potentially — conversion rates. The adage โ€œa picture is worth 1,000 wordsโ€ has never been more true; however, the need to balance visual appeal with performance and functionality has never been clearer.

5 Tools to Embed Your Instagram Feed on Website

Now, let’s explore in detail the top five tools that can empower you to seamlessly embed your Instagram feed on your website, enhancing the overall visual experience:

1. Tagembed

  • Versatility: Tagembed is a versatile social media aggregator that supports multiple platforms, including Instagram.
  • Advanced Customization: Offers advanced customization options, allowing you to curate and display Instagram feed on website that aligns with your website’s aesthetics.
  • Real-time Updates: Keeps your embedded feed updated in real-time, ensuring that your website visitors always see the latest posts.

2. SnapWidget

  • Focus on Design: SnapWidget creates beautiful, responsive Instagram widgets.
  • Ease of Use: Provides a user-friendly interface, making it easy for beginners and experienced users to embed Instagram feeds.
  • Customization Features: Offers various customization features, allowing you to tailor the appearance of your embedded feed.

3. Juicer

  • Simplicity: Juicer emphasizes simplicity in aggregating and embedding Instagram gallery.
  • Range of Display Options: Provides a range of display options, from simple grids to more dynamic carousels.
  • Moderation Features: Includes moderation features to filter and control the Instagram posts displayed in your website.

4. LightWidget

  • Lightweight Solution: As the name suggests, LightWidget specializes in creating lightweight and fast-loading Instagram widgets.
  • Ease of Integration: Offers an easy integration process, making it suitable for users who want a straightforward embedding solution.
  • Responsive Design: Ensures the embedded feed is responsive across different devices.

5. Curator.io:

  • Aggregator Capabilities: Curator.io is a social media aggregator tool that supports various platforms, including Instagram.
  • Moderation Tools: Comes with moderation features, allowing you to filter content and maintain a polished display.
  • Customization Options: Provides customization options for embedding, ensuring that the feed aligns with your website’s overall design.
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Key Takeaways

  • Instagram Feed Platform: Tagembed is one of the most robust and prominent tool to embed Instagram Feed on website. Offering a wide range of features to customize, curate, and embed.
  • Engagement is Key: Prioritize tools like Tagembed that encourages real-time updates so that your website visitors don’t miss any new post or social update.
  • Privacy Matters: Its important to choose a tool like tagembed that is completely GDPR compliance and ensures all users’ privacy.
  • Moderation is a Plus: Content moderation is a big relief for users who need to remove irrelevant posts from their widget or need to highlight or pin the posts for maximum visualization.
  • Enhance Branding: Align embedded feeds with your website’s branding for a cohesive user experience.
  • Strategic Content Selection: Choosing the right type of Instagram feed โ€“ be it posts, reels, stories, hashtag feeds, or mentions โ€“ is vital.
  • Leveraging API Changes: Keeping up-to-date with Instagram API changes is essential for uninterrupted and effective feed integration.

The strategic embedding of Instagram feeds into websites is more than just a trend. It’s an essential component of modern digital marketing strategies. It bridges the gap between social media presence and websites, enhancing user experience, and contributing to the overall success of online businesses. By effectively leveraging this tool, businesses can create a more engaging, interactive, and visually appealing online presence, driving both brand loyalty and sales.

FAQs

While some methods, such as manual integration, may require basic coding skills, there are user-friendly alternatives available, such as WordPress plugins and website builders. These options allow you to embed your Instagram feed without extensive technical expertise.

Using Tagembed you can conveniently collect all of your Instagram profile feeds from Instagram or diverse profiles such as Instagram hashtag, Instagram Stories, Instagram mentions, Instagram Reels, etc. and collectively embed them on your website in the form of a widget.

Yes, Tagembed offers customization options such as layout, card style, banner, background, moderation, CTA, themes & settings and many more. You can find it in the personalization tab on the menu tab.

To embed Instagram feed on website for free, connect your Instagram account with Tagembed. Then, collect the feed from your preferred feed source, make desired customization and embed them on your website by copying and pasting the embedding code provided by Tagembed.

Generate the embed code for Instagram Feed, then login to your SharePoint account, navigate to admin center, then to sites, and select active sites option. Now, go to settings, click on-site information, and then view all site settings, find HTML Field Security, choose edit share point HTML settings and paste the code.

Save the changes made and done. Your Instagram Post is live on your SharePoint website.

To integrate Instagram feed into website you can use Tagembed social media aggregator tool. Just create your account then connect your Instagram account, customize and generate the Instagram feed embed code. Lastly, paste the embed code on your website and youโ€™re done, your Instagram Feed is now live on your website.

Yes, it is legal to embed Instagram posts. For example, you can collect your handle posts cause you own it but if you’re trying to embed other users posts it needs to be public publicly available. In other words you cannot embed feeds from a private account.

Yes, you have control over the content displayed in your embedded Instagram feed. Instagram provides customization options, allowing you to choose which posts, hashtags, or accounts to include or exclude from your feed.

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