Does Instagram Hashtag Still Help in Boosting Reach in 2024?

Instagram’s Algorithm is ever-changing, and marketers and creators often wonder if Instagram Hashtags still have any relevance. Does it still have the same power in booting reach as before? Well, the answer is a simple yes! Hashtagging sounds cool, but only when used purposely. 

Hashtags still have a place in the market when used logically, although their relevance has somewhat changed due to the dynamic nature of the Instagram algorithm shift. In this blog post, we will dive deeper into the relevancy of Instagram hashtags in 2024. From how they work to their importance, you’ll learn everything! 

So, without further ado, let’s get started. 

Instagram Hashtags – A Brief

Well, first things first: Instagram Hashtags are keywords preceded by the ‘#’ symbol used for searching specific content. Instagram hashtags categorize your content, which will further help in easy discovery when users search for it. Using relevant hashtags can increase the chances of your content being discovered by new users, potentially increasing reach and visibility. 

How do Instagram Hashtags work in 2024?

The key to the working of Instagram Hashtags in 2024 lies in the magic of UGC. Using your branded hashtags with the user-generated content will help with engagement and interaction. Hashtags hold immense power in extending the reach of your online content. But how does it work? Let’s have a look at it: 

Here’s how Instagram Hashtags work:

• Hashtag composition: Hashtags can be created using single words, multiple words, or numbers.
• Hashtags Searchability: When a user searches for a specific hashtag, they are immediately taken to the feed displaying the latest posts related to that hashtag
• Hashtag Algorithm: Instagram Algorithm gives preference to the most qualified and engaging content on the feed first.

Why should you use Instagram Hashtags?

Instagram will help you with a good reach when used strategically. Here are the key reasons why you should use Instagram Hashtags:

– Discoverability 

Hashtags make your content more discoverable and searchable to users who are actively looking for particular topics, products, services, or reviews. Yes, in 2024 too! 

– Engagement 

Hashtags increase people’s interaction with your brand. In 2024, reels are a great way to keep your audience engaged. By using a hashtag or keyword on your reel, people are likely to engage with your content by liking, sharing, commenting, or saving it. 

– Increased reach and visibility

Hashtags can significantly expand your reach beyond your existing followers. When users search for a specific hashtag, they are exposed to a plethora of content, giving your brand a chance to become visible. This visibility is important to follow the trend and grow your audience. 

To further improve your hashtag’s reach and visibility you can host various hashtag campaigns and feature hashtag posts on websites using social media aggregators like Tagembed.

– Understanding your competition

Using hashtags, you can observe your competitors and study their strategies. This will keep you aware of your competitors, and you will be able to know what patterns they are following to increase their reach and engage with the audience. 

– Community Building

Many industries, niches, and brands have thriving online communities that use hashtags to connect. Participating in these communities can help you build relationships and foster brand loyalty.

Do Instagram Hashtags still work in 2024?

The answer is always yes!

Hashtags have always been the heart of all the digital platforms. Using targeted hashtags, you can still find the best content and grow your audience, too! However, it is recommended to use targeted hashtags between 5 -10 to get discovered organically. 

The Ultimate 2024 Hashtags Cheat Sheet

Still wondering how to use hashtags in 2024! Here’s the cheatsheet to make you clear about the working of hashtags in 2024: 

Use these types of hashtags

• Location-based hashtags – Whether you are a small business or a global brand, geo-targeted hashtags like #Londoncity #Balilife will always provide you with a hyper-relevant audience.
• Branded hashtags- Develop and continuously use your brand hashtags to gather the audience and strengthen your online presence.
• Niche-focused hashtags – These types of hashtags will diversify your reach, allowing you to connect with your most passionate followers. 
• Community-focused hashtags– This will help bring together the community of like-minded people that foster connection and collaboration.
• Descriptive hashtags– Descriptive hashtags like #writersofinstagram make it easier for users to understand what they’ll find. 

How many?

It is advised to use targeted hashtags between 5 and 10, as this will help categorize the content. These hashtags will also work with SEO to give your brand more visibility. Evaluate the most common hashtags in your industry and use them effectively.

How do you find the relevant hashtags?

• Instagram Explore Page – The Explore page is algorithm-driven. When you go to the Explore page, you will see many posts and reels generated by your Instagram. It is a great place to search for hashtags, but you have to do it manually. However, using a proxy can provide insights into Explore data based on different geographies, allowing you to see location-specific trends.
• Check out the tags feature – the Instagram search engine allows you to look for audio, tags, accounts, and places. With the tag feature, you can find trending hashtags and use them for your niche.
• Competitors Hashtags – Researching and using your competitor’s hashtags will help you in reaching a broader audience. 

Hashtag ad SEO

In 2024, using hashtags effectively in social media SEO will improve your brand visibility and awareness. While they don’t directly affect Google rankings, they will make your content more discoverable within social media platforms. Hashtags link your content to specific topics and trends, making it easier for your audience to find your posts. 

Strategies for using a mix of popular and less competitive hashtags

To effectively use hashtags, balance popular and less competitive ones. Popular hashtags have a broad reach, but the competition is fierce. Less competitive hashtags target a smaller,  more specific audience, increasing your chances of appearing in the feed. Here’s how you can strike a balance between both

• Identify your target audience
• Research relevant hashtags using the Instagram Explore feature or any other tool
• Experiment, analyze, and track performance after that to see what works best.
• Combine specific hashtags for maximum exposure and reach

Conclusion

Instagram Hashtags remain a relevant tool for boosting reach and engagement in 2024. The Instagram algorithm has evolved over time, but strategic hashtag use continues to pull content through discovery and visibility. By posting daily on Instagram, combining relevant types of hashtags, and knowing your target audience, you can effectively use hashtag features to grow your Instagram organically. Quality content and consistent engagement through reels, posts, and stories are equally important for long-term success.