How To Get More Followers On Instagram in 2024

Instagram has indeed become a powerful platform for people around the world. But with millions of users vying for attention on the platform, standing out and building a strong community of followers might seem like a challenge. 

Fear not, fellow creators! We understand that building a strong Instagram presence is difficult, but it can also be gratifying. 

As a result, we have created a roadmap to unlock the secrets of organic Instagram growth. We’ll delve into practical strategies and explore creative content ideas to cultivate a thriving community around your passion.

So, whether you’re a budding photographer, a content creator, or simply looking to connect with like-minded individuals, buckle up and get ready to watch your follower count blossom!

Innovative and Organic Strategies To Grow More Followers On Instagram 

When it comes to growing on Instagram, most marketers are afraid because of its sophisticated Instagram algorithm. This algorithm chooses what to show us on the platform. Mind you, this algorithm keeps changing and updating. As a result, what may have worked a few years ago for your Instagram might not work for you today. It is why, as a marketer or a creator on Instagram, you have to stay on top of all the latest techniques to grow on Instagram. 

And thankfully, we have done all the work for you. We have jotted down all the techniques you will need to grow followers on Instagram. Here are some key strategies to consider, focusing on organic growth:

1. Optimize Your Instagram Profile 

Optimizing your Instagram profile is the first step towards gaining more followers on the platform. It increases your profile’s visibility on Instagram and helps visitors understand your niche. You might be creating great content, but upon landing on your profile, your visitor might be confused about your niche. It would eventually lead them to not follow your account. Therefore, to have a clear impact on your followers, you have to optimize your Instagram profile. 

To begin optimizing your Instagram profile, follow the tips below:

• Write a clear and captivating bio that tells people who you are and why they should follow you.
• Include relevant keywords and a call to action (CTA) in your bio.
• Use a clear, well-lit image that reflects your brand or personality.

2. Write a Clear and Captivating Bio

Your Instagram bio is your elevator pitch. It is a brief yet powerful introduction to who you are and why people should follow you. Therefore, as a marketer or a creator on the platform, make it clear, concise, and engaging. 

Describe your niche or passion, add personality, and include a call to action (CTA) that encourages visitors to engage with your content or visit your website. It is your chance to make a solid first impression, so use it wisely. 

Including relevant keywords will also help your profile appear in searches, making it easier for users interested in your niche to find you. Here is an example of a great Instagram Bio by a brand called Einstein Bros Bagels. 

The CTA used in Einstein Bros Bagels’ Instagram bio is a great way to drive traffic to your website. By inviting your followers to check out the menu and order online, they not only provide a clear next step for potential customers but also improve the chances of visitors converting to paying customers.

3. Write Instagram Captions for SEO

Crafting Instagram captions with SEO in mind involves using relevant keywords and phrases that your target audience might be searching for. Think about what terms they might use to discover content like yours, and naturally incorporate these into your captions. 

Balancing creativity with SEO optimization can help your posts rank higher in Instagram’s search results, making them more visible to potential followers. Remember to keep captions engaging, informative, and true to your brand’s voice.

4. Find the Best Hashtags

Hashtags are the key to expanding your reach on Instagram. Research and choose hashtags that are not only popular but also relevant to your content. 

Aim for a mix of broad and niche-specific hashtags to attract a diverse audience while still targeting those interested in your particular niche.

Use tools like Instagram’s built-in hashtag suggestions to discover trending hashtags and maximize your post’s visibility. 

If you’re struggling to find the right hashtags for your niche, here is a little trick. Search for your niche in the Instagram search bar, and then navigate to the Tags section. There, you’ll find the relevant hashtags for your niche. 

Another way to get the best hashtags in your industry is to create them. You can easily create unique hashtags for your brand and encourage your followers to create content around them. 

Later on, you can also embed Instagram Hashtag feed on the website. 

One of the best examples of Instagram hashtags being used is the campaign by RedBull. 

Redbull, an energy drink brand, launched their hashtag called #PutACanOnIt. The #PutACanOnIt campaign is a fun and limitless idea that showcases the essence of the Red Bull brand. This campaign demonstrates how Red Bull fans bring the brand to life every day. By allowing fans to express themselves creatively, #PutACanOnIt has fostered connections between fans and inspired others who share their love for the brand.

Source: Instagram Hashtag

5. Embed Instagram Widget On Website

Embedding Instagram widget on website has more benefits than imagined. 

Using the aggregator tools, you can embed Instagram feed on website. This helps you to have an interactive Instagram block, eventually helping you to enhance the overall engagement on the website. But that is not it, most of the Instagram aggregator tools also have the Call-to-action button. Using them, you can add a CTA asking your website visitors to followers on the platform. This will help you get more followers on Instagram.

6. Create a Consistent Posting Schedule

Consistency is a crucial factor for maintaining engagement and attracting more followers on Instagram. You should develop a posting schedule that works best for you and your audience. Whether you choose to post once a day, three times a week, or more, it is essential to stick to a routine that keeps your content fresh and your followers engaged. 

This approach not only helps build anticipation among your audience but also signals to the Instagram algorithm that you are an active and valuable user. As a result, it can potentially boost your visibility on users’ feeds.

7. Collab With Others

Collaboration is a powerful tool that can help you to increase your Instagram presence. By partnering with influencers, content creators, or brands in your niche, you can reach a wider audience and gain more followers. Engaging in cross-promotion, joint giveaways or events, and interacting with each other’s posts can help you to build relationships and credibility within your community. It can lead to long-term growth and success on Instagram.

By collaborating with others in your field, you can tap into their audience and connect with people who may not have discovered your profile otherwise. Moreover, associating with established names can add credibility to your account and help you to build trust with your followers. 

Therefore, it is essential to network and build relationships with others in your community, as this can help you expand your reach and build a strong following on Instagram. Remember, collaboration is critical to success on social media.

8. Use Features Like Sequence And Remix Of Instagram Reels 

When it comes to growing your Instagram followers, Instagram Reels are the key. With its many features, it’s no wonder that Instagram Reels has become so popular. Instagram Reels has always been at the forefront of innovation in social media platforms. Instagram Reels constantly introduces content that changes the way we interact with the content on Instagram. Two of such features are Remix and Sequence. These two features help you broaden the horizons of your followers. 

What are the Instagram Sequence and Remix features? Let us tell you. 

Instagram Sequence – This feature allows you to stitch together different videos into one Instagram reel. It is one of the best ways to showcase a narrative. 

Instagram Remix – Just like TikTok, Instagram has its version of Remix. It helps the users to showcase their talent. This feature can be used in many ways. For example, users can create a reaction video using the remix features. 

The Final Call 

In conclusion, growing your Instagram following requires a combination of innovative strategies, consistent efforts, and creative content. Remember to optimize your profile, write engaging captions, use relevant hashtags, and post consistently. 

Collaborating with others can also help boost your visibility and expand your reach. Keep in mind that organic growth takes time and effort, but the rewards are worth it. By following these tips, you’ll be well on your way to building a thriving community of engaged followers on Instagram. 

So, what are you waiting for? Start implementing these strategies today and watch your follower count soar!