5 Best Tools To Run A Successful Instagram Hashtag Campaign

Instagram has become a revolutionary platform for brands today. From driving engagement to boosting brand awareness, it offers the best online marketing solutions. 

If you want more eyes on your brand, you must prioritize Instagram hashtag campaigns in your marketing strategies. Running a successful hashtag campaign can boost your brand’s organic reach and build a successful position on Instagram. 

If you think it can take a lot of time and effort and give it a second thought, don’t. 

You can run Instagram hashtag campaigns in auto mode without delving your whole time into it. To do so, hashtag campaign tools can be your big savior. 

Several questions must be revolving in your mind, such as what those tools are, why Instagram hashtag campaigns matter, and more. 

We have covered 5 of the top tools and important topics around Instagram hashtag campaigns here to enjoy the best results.

What Do You Understand About the Instagram Hashtag Campaign? 

Instagram hashtag campaigns can best be defined as modern marketing campaigns that use the power of hashtags. Brands on Instagram are actively using hashtags to advertise their products and reach a global audience.

When brands run an Instagram hashtag campaign, they use branded hashtags that reflect their value. Moreover, Instagram hashtag campaigns encourage the targeted audience to join the campaign and use those hashtags in their posts. 

Instagram hashtag campaigns are a powerful way to escalate reach and engagement as they combine brand and user content. Currently, Instagram has more than 1 billion active users. Thus, give this platform’s crowd a chance to advocate your brand. 

Remember that two-way conversation is always better than one-way conversation. Your hashtag campaign can be more impactful when both users and brands use those branded hashtags on Instagram. 

Further, hashtag campaigns let the brands collect and curate posts that they can use for their marketing purpose. One of the best tactics that online marketers are using these days is embedding Instagram feeds into their websites. This modern marketing technique boosts the engagement of your website, which in turn improves the brand’s conversion rate. Hashtag campaign tools help marketers gather those posts within a minute via hashtags, saving lots of their time.

Why Does Hashtag Campaign Matter For Brands? (Benefits Included) 

If you are a budding brand new to using Instagram marketing, then the whole concept of hashtag campaigns must be quite confusing. It is important to understand why brands today are using hashtag campaigns. In this competitive world of Instagram marketing, hashtags are a treasure for businesses. Hashtag campaigns help your content go viral and boost brand exposure on the Instagram platform. There are various other benefits of running a successful Instagram hashtag campaign. Let’s have a look at them. 

1. Spread Brand Awareness

Hashtags play an important role in getting engagement on social media sites like Instagram. They also have a positive impact on your brand’s reach and visibility. So, when you use these hashtags for an Instagram marketing campaign, your brand is put extra focus. 

Lays ran the famous and successful hashtag campaign #DoUsAFlavour, which helped it gain a lot of attention. Millions of people globally joined this hashtag campaign, and Lays has received 14.4 million flavor ideas under the #DoUsAFlavour Instagram hashtag campaign, which has brought massive popularity to Lays.

2. The Root of User-Generated Content

An Instagram hashtag campaign encourages followers and targeted audiences to post on Instagram using your hashtags. This helps brands gather valuable user-generated content, which today works as great social proof for brands that drive engagement. 

Two ways you can use user-generated content to engage your audience more effectively.

• Advocate your brand on Instagram

Collect your brand’s user-generated content and post it on your official site. This will help your brand gain trust, which streamlines engagement. For example, the hashtag campaign run by Apple, #ShotoniPhone, received ample stunning pictures, and the brand features those images on its official site.

• Convert more from the website.

Collecting posts from hashtag campaigns can also be displayed on your website. Using hashtag campaign tools, you can easily collect and curate Instagram posts through hashtags in one place. Using the tool, you can easily embed Instagram feeds into your website to engage your visitors and convert them. 

• Keep your audience hooked.

The main aim of running an Instagram hashtag campaign is to gather the attention of your audience and keep them engaged. So, keep your audiences hooked to your brand with attractive featuring Instagram hashtag campaigns. Let your audience post content in their spare time, mentioning your brand’s hashtags. 

5 Top Tools To Run Instagram Hashtag Campaigns Successfully 

In this fast-paced world of marketing where you must manage many tasks at a time, you need to work smart. Thus, hashtag campaign tools can be the best solution to make your Instagram hashtag campaigns impactful. We have gathered some of the best and pocket-friendly hashtag campaign tools for you, making it easy for you to choose the best. 

1. Tagembed

Tagembed is one of the most popular social media aggregator tools in the market. Its user-friendly interface and robust features make it the prime choice for marketers today. Tagembed is capable of collecting and curating content via hashtags of numerous popular social media platforms which also includes Instagram. After collecting your content you can directly embed it to your website in a visually appealing manner. 

Whether you are a beginner or an experienced user, Tagembed is accessible to everyone. 

• You can change the whole look of the widget and align it to your brand style. 
• Using the smart customization features of Tagembed you can change the layouts, font, background, etc. Choose your preferred themes to make your Instagram hashtag feed more engaging. 
• The best feature Tagembed offers is the moderation tool that allows you to filter out unwanted content. 
• Adding eye-catching banners, level up your hashtag campaigns. You can customize your banner as per the style of the hashtag campaign. 
• You can customize your card style to change the look of your widget. You can hide the author’s name, change the colour of the icon, hide likes, and more. 

The price plan is also very affordable; starting with the free trial plan, you can shift to any of the 3 of their price plans. The hashtag campaign tool is code-free. 

Pricing: Starting from $19/month to $59/month. 

2. Keyhole

Keyhole is here for you to measure and improve your hashtag campaigns on social media platforms including Instagram. This tool provides you with fully customizable reports for easy understanding and improving your digital impact accordingly. Keyhole allows you to check all the metrics related to your hashtag. You can track who is using your hashtags, the number of impressions, its reach, and other related metrics.

The analytic dashboard of the Keyhole tool is quite smart and will recommend other common hashtags that you can use along with the main hashtag. Further, this tool will help you shed light on the popular, relevant hashtags and provide a wide range of opportunities for your campaign. 

Pricing: Starts from $199/month to $999/month.

3. Tagbox

Tagbox allows users to collect user-generated content from various social media platforms, such as Instagram, directly from hashtags. You can show the contents as social walls on your website using the Tagbox tool. Tagbox can fetch content from ongoing hashtag campaigns as well so that you don’t miss out on any of your posts.  

This tool also offers customization features so that your hashtag campaigns reflect the style of your brand. Users can change the colour, font, and background, choose a theme from several options, and more. Have you mistakenly fetched some irrelevant content from your hashtag campaign? No worries, the smart moderation feature can filter out unwanted content from your collection to maintain a professional feel. The pricing plan offered by the Tagbox tool starts with a free trial and can be updated to a paid plan.

Pricing: Starts from $249/month to $599/month

4. Fedica

Fedica lets you run a successful hashtag campaign, grow your followings, and expand your community. Not only does Fedica give you insight into your audience from hashtags but drives revenue as well. 

Fedica gets in and gives you information about the rate of engagement, presents you with rates of those interacting with your hashtags, and does sentiment analysis. Pick globally famous hashtags, know who is using your hashtags, build a community, and run hashtag camping in auto mode all with Fedica. 

Pricing: Starts from $10/month to $79/month. 

5. Hootsuite analytics

Grow your online business using the social media analytic tool of Hootsuite. The tool helps businesses to focus on different social media platforms in a single dashboard. So no more switching between different platforms. Run a successful hashtag campaign for your business on different social media platforms including Instagram as Hootsuite measures the metrics of hashtags. 

It also gives deep insights into the effectiveness of your hashtag campaign strategies. The Hootsuite tool also measures engagement, how hashtags match your content and the peak hours when your hashtags are most impactful. The price of Hootsuite analytics is a little more expensive than the other tools on the list.

Pricing: Starting from $99/month to $249/month. 

Parting Note

Running a hashtag campaign can bring your brand under the limelight in today’s crowded Instagram platform. It is an important strategy if you want to see your brand grow. 

If you want to enjoy the best result of your Instagram hashtag campaign, delegate this work to hashtag campaign tools. We have done our part of the research and gathered some of the best hashtag campaign tools for you, as mentioned above. 

Go through them and choose the best that suits your needs.