How To Gain More Followers On LinkedIn Company Page?

Did you know that LinkedIn does not have the most followers? Google has the highest number of followers, followed by Amazon and Ted Conferences. LinkedIn stands fourth in the race. Having many followers on a LinkedIn profile is not everything, but it cannot be ignored. LinkedIn is a great content powerhouse today, attracting many potential leads and conversions. Many professional brands failed to acquire a great professional presence on this platform as they lack in basics. You are good in ads but lack a solid strategy, or you may have many followers but lack engagement. There are numerous pain points to address. We can’t promise you the title of the highest number of followers on the platform, but we can share some tips and tricks on how to gain more followers on LinkedIn company page.

So, without much wait, let’s begin:

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Does The Amount of Followers Matter?

Before looking into how to gain more followers on LinkedIn company page. Let’s understand why it matters. LinkedIn company page follower count matters because of credibility. Because of your follower count, people will get the impression that your brand is trustworthy. Here are some reasons why your LinkedIn followers matter:

A). Enhanced Brand Credibility

A larger number of followers makes your brand credible and trustworthy to your visitors. It showcases social proof that many people are interested in your business and makes your brand appear influential and trustworthy. When you have a substantial audience base, people will trust your content on LinkedIn and engage with your brand more.

B). More Reach and Influence

The more followers you have, the greater your brand’s reach. This is because followers expand your organic reach and influence as their network engages with your content as well. This will establish you as a great industry leader and elevate your brand influence. 

C). Networking Opportunities

More followers attract more clients, connections, and partnerships in your niche. This can lead to great networking opportunities and foster strong professional relationships. 

D). Generate More Leads

A strong following base can generate more potential leads and recruitments. A large following can establish your brand as credible, thus attracting and engaging potential leads. This LinkedIn lead generation strategy will help users trust you more, making you more likely to convert them into positive leads. 

Top 10 Ways To Attract More Followers On LinkedIn Company Page:

Here are some of the top strategies on how to gain more followers on LinkedIn company page. Let’s understand them in detail:

1. Complete Your LinkedIn Profile

Your LinkedIn profile can be a visitor’s first impression of your company, so it’s important to complete it before welcoming your new followers. The LinkedIn algorithm favors pages with complete information, which get 30% more views. Ensure you fill in the overview, logo, organization info, CTA, and everything else required to complete your profile. If the profile is completely useful for your target audience and visitors, then, of course, they will turn into followers. 

2. Keep Posting Regularly

Not only your profile completion but also the frequency of your posting matters. It indicates that your company profile is active and that you are posting regular updates. Also, the quality of the content is important, as LinkedIn’s algorithm prioritizes content relevance over sheer volume. 

3. Actively Engage with your Audience

Engaging with your audience on LinkedIn is as important as engaging them on other social media platforms. Respond to comments, answer questions, and initiate conversations with your connections. Every time they like, comment, or share any content on LinkedIn, a part of their audience sees the content. Hence, it is important to be active on LinkedIn as it helps grow your followers. It also helps build your professional network, enhance your brand, and advance your career. 

4. Organically Optimize your LinkedIn

You need to go beyond one approach to learn how to gain more followers on LinkedIn company page. You can increase your views by optimizing your LinkedIn profile and pages for search engines like Google. Embedding relevant keywords in your descriptions will help you gain more potential followers, as people will find your profile in search results, thus improving your presence. Also, keep an eye on the insights and metrics, which will help you optimize your profile for better engagement and reach. 

5. Hashtags are Important

Research shows that taking advantage of your niche’s best hashtags for reach and visibility will yield good results. It will help spread the content beyond your following and improve your brand’s followers. Compile a list of relevant LinkedIn hashtags that resonate with your content by checking their popularity. You can use the LinkedIn hashtag feature to evaluate the hashtag’s performance.  

6. Join Conversations around your Niche

To get that reach and exposure, create a robust professional community around your brand. This is very important as it helps give your brand a good reputation and engagement. As you engage with others and join the conversations, you establish yourself as a leading brand. Try joining the relevant groups and conversations to find relevant connections and enhance your brand reputation. 

7. Send Invitations

LinkedIn page admins can invite their networks to follow their company page. There are limitations to it, but you can easily add this strategy to increase your follower count. Most page admins can send 100 invites monthly, which is more than enough to enhance your organic followers. Use this approach to grow your followers and invite a potential number of connections around your brand. 

8. Encourage Employee Involvement

Your team members can help a lot in growing your followers. Encourage them to spread the word with their followers and connections, tag your page in updates, and share with their networks. All these can boost your brand page’s following and reach. There are four steps for activating your employee engagement: resharing, notifying, personalizing, and communicating on the My Company Tab. Use this approach and soar LinkedIn followers to new heights. 

9. Unique Content Gets More Exposure

Always try to showcase unique content on your page. Users often come to LinkedIn for networking or learning purposes. Try to give them some value with your unique content, such as posting valuable articles or insights. It makes your company page more engaging and dynamic with knowledgeable content and insights.

10. Cross-Platform Promotion

Redirect your content from other social media platforms to LinkedIn. Cross-promote it on different social media platforms and plug them into your LinkedIn page. You can link your Facebook and Twitter profile to your LinkedIn or share links to other social platforms. By doing so, you can increase your visibility and chances of getting potential followers. You can also embed LinkedIn feed on website with the help of a LinkedIn widget so that your visitors can see your valuable LinkedIn posts. 

Wrapping Up

The benefits of a great LinkedIn page with many engaged followers are manifold. No matter where your LinkedIn page stands, there are always chances for further growth and opportunities. Try incorporating these thoughtful strategies to enhance your followers and increase your LinkedIn presence. Plan and research thoughtfully in curating the content for LinkedIn and focus on organic reach. We hope this article has helped you gain valuable insights about how to gain more followers on LinkedIn company page. Try them and take your business beyond its objectives.