How to Use Hashtags on LinkedIn in 2024? – A Complete Guide

Imagine scrolling through a seemingly endless stream of LinkedIn posts. Industry updates, job postings, and congratulatory messages blur together. You have valuable insights to share, but how do you ensure they reach the right audience and emerge from the digital abyss? The answer lies in a powerful tool – the mighty LinkedIn hashtag.

In the ever-evolving world of professional networking, hashtags are more than just trendy symbols. They act as digital breadcrumbs, guiding the right people to your content and propelling your profile into the LinkedIn limelight. But with countless hashtags swirling around, how do you navigate this online maze and leverage them effectively in 2024? 

This comprehensive guide will equip you with the knowledge and strategies to become a LinkedIn hashtag hero.

Why Hashtags Matter on LinkedIn

Consider LinkedIn hashtags as your linkedin SEO strategy, cause tags is a shortcut to help users find content. When you use the relevant hashtags in your posts, articles, and even your profile description, you help people who are searching for specific topics find your valuable insights. It’s akin to putting neon signs around your content, thereby attracting the attention of professionals who are interested in the same niche as you.

The benefits of using LinkedIn hashtags are undeniable:

• Increased Visibility: 

Hashtags are the key to the wide circulation of your content. By using appropriate hashtags, you can let your content reach a bigger audience than your immediate connections.

• Targeted Networking: 

Hashtags are like magnets, pulling people who have similar interests. Thus, you can meet people who can be your clients, collaborators, and industry experts and help you advance your career.

• Brand Building: 

The strategic use of hashtags can be the key to your brand identity in your industry. By constantly using hashtags related to your area of expertise, you can portray yourself as a thought leader and a resource highly valued by your professional circle.

• Engagement Booster: 

Hashtags can spark discussions and increase the level of interaction. When people find your content through a hashtag, they are more likely to comment, share, and participate in discussions, thus creating a more dynamic online presence.

The Art of Choosing the Perfect Hashtags

Now that you understand the power of hashtags let’s delve into the art of choosing the right ones. Here are some key strategies to consider:

• Relevance is King

Concentrate on hashtags related to the content you are sharing. Do not chase trendy hashtags that are unrelated to your post.

• Mix it Up

Set a balance between the trending hashtags that can increase your visibility and the specific hashtags that a particular group of people uses.

• Do Your Research

Use LinkedIn’s search function to find trending hashtags related to your industry and target audience.

• Stay Updated

The realm of hashtags is constantly changing. Frequently study the new and upcoming hashtags to keep your content current and to find trending topics in your field.

• Don’t Go Overboard

Although hashtags are helpful, overloading your post with irrelevant ones can be too much for readers to handle. Stick to 3-5 relevant hashtags to maximize your message without losing its essence.

Note – A Word on Popularity

The most important thing to find is the balance between popularity and relevance. Viral hashtags with millions of followers might look good, but the competition for visibility is challenging. Consider combining mainstream hashtags to get more views and specific hashtags to reach a more interested audience.

Embed LinkedIn Hashtags Seamlessly with Tagembed

Although hashtags are usually put directly in the post, there is a better and more attractive way to do it without having to put them in the post. TagEmbed, a super LinkedIn automation tool, helps you embed Linkedin hashtags posts in your website without any hassle. You just need to paste the hashtags you want into the TagEmbed interface, and it will create pleasant and pretty clickable hashtags in your post. Thus, this not only improves the look of your content but also the user experience by making hashtags easily found for those who want to look into related topics.

Beyond the Basics: Advanced Hashtag Strategies

Once you’ve mastered the fundamentals of Linkedin algorithm, you can elevate your hashtag game with these advanced strategies.

• Follow Industry Hashtags

The hashtags related to the industry will enable you to know what is trending and what discussions are happening in your professional niche.

• Engage in Hashtag Communities

Many established hashtags have their online community. Join the conversations, post relevant comments, and interact with people who share your interests. It is a beautiful way to create connections and become an expert in your industry.

• Create Your Branded Hashtag

Think of creating a branded hashtag that is particular to your company, event, or personal brand. It will build brand awareness and motivate users to generate content about your brand.

Incorporating Hashtags Throughout Your LinkedIn Profile

The power of hashtags extends beyond individual posts. You can leverage them strategically throughout your LinkedIn profile to increase discoverability:

• Profile Headline

The hashtag that you put at the end of your profile headline should be relevant to the skills or expertise that you are looking for.

• About Section

To emphasize your areas of specialization and show your brand identity, add a few of the hashtags related to your specialties and the features of your brand to your About section.

• Experience Section

Think about including hashtags related to the skills or technologies used in each job, especially those linked to the skills or technologies associated with the position.

Using these strategies will turn your LinkedIn profile into a sign of discoverability, allowing you to attract the right opportunities and advance your career.

Additional Tips to Keep in Mind

Let’s give you some extra tips that will surely boost your success on LinkedIn:

• Track Your Performance: 

Utilize LinkedIn automation tool, analytics to monitor the performance of your hashtags. Analyze which hashtags are generating the most engagement and adjust your strategy accordingly.

• Combine Hashtags with Compelling Content: 

Remember, hashtags are just one piece of the puzzle. High-quality, informative, and engaging content is essential to capture attention and convert viewers into followers.

• Maintain Consistency: 

Don’t be a hashtag butterfly! While exploring new hashtags is beneficial, strive for consistency in your use of hashtags. It helps establish your brand identity and makes it easier for people to associate you with specific topics.

Embrace the Power of Hashtags and Level Up Your LinkedIn Presence

The world of LinkedIn is vast and ever-evolving. But with the power of hashtags as your guide, you can navigate this professional landscape with confidence. Remember, hashtags are not just symbols; they are conversation starters, community builders, and gateways to valuable connections. So, unleash your inner hashtag.