TikTok SEO: Top Tactics for TikTok Growth in 2023
TikTok has rapidly risen to become one of the top social media networks. It’s not just a place for silly videos, either it can be a strategic platform for brands and content creators to establish themselves. Since the platform has started to turn more towards a mature social network rather than just a mobile-based video-sharing platform, it has seen many changes in content discovery, relevance factors of recommended videos, and how people use the platform. Because of this, TikTok SEO has become increasingly important, and is sure to be a trend that will continue flourishing in 2023.
With TikTok videos ranking on the first page of Google searches, and almost monopolizing our news feeds, it’d be worth spending some time focusing on this app beyond the end product (trends, viral videos, etc.). In this blog, we will be discussing how to do Tiktok SEO to optimize your video content for better positioning in search results and how to increase discoverability on the platform.
What Is TikTok SEO & Why Does It Matter?
TikTok SEO is a strategy that uses search engine optimization to improve your chances of ranking high in TikTok search results. But what does this mean for you? Well, if you’re looking to promote your brand online, you should know that there are two different types of SEO you can use: search engine optimization (SEO) for Google and SEO for TikTok search.
SEO for Google will keep your content accessible on all major search engines like Google and Bing so that people can find it when they search for relevant keywords related to your business or topic.
SEO for TikTok will help people find your videos when they search within TikTok’s search bar. Although TikTok is not technically a search engine, it does have an algorithm that allows users to find specific content. Google’s data found that almost 40% of Gen Z is using TikTok and Instagram for searches instead of Google.
This is important because, unlike other social media platforms like Instagram or Facebook, TikTok doesn’t allow users to add their custom hashtags meaning that anyone who wants to find your video must first discover it by searching within the app itself.
TikTok’s Top Three Ranking Signals
The goal is simple: you want your video to show up in the top three spots when someone searches for relevant keywords. But in terms of TikTok SEO which factor will determine where your video will rank in TikTok’s search results?
- User interactions: TikTok’s top-ranking signals are user interactions. That means that when you like, share, or comment on a video, follow an account, or post your content on TikTok, this all contributes to the algorithm that ranks videos in search results.
- Video information: TikTok’s ranking signals are also based on video information, which might include details like captions, sounds, and hashtags. The more information you provide about your video and the better it is the more likely it will be seen by others on the platform.
- Device and account settings: Device and account settings like your language preference, country setting, and device type don’t have much to do with the videos you post. But they do affect how people find your videos. The developers of TikTok have created a ranking algorithm that shows videos that are most relevant to the user based on their location and language preferences.
If you’re not paying attention to the ranking factors of TikTok SEO, you’re probably not going to rank well on it. This means that your content isn’t going to get seen by as many people as possible, and that makes it harder for your content to be found in search engines when someone searches for something related to what you’re posting about.
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Defining The Right Keywords
Keywords are the words or phrases that people type into search engines when they want to find something. They’re also called “key phrases” or “search terms.” If you’re looking to succeed at Tiktok SEO in 2023, you must know the keywords your audience is using. If you don’t know what they want to find when they search, how can you give it to them? It’s not enough to guess what your audience wants you have to know for sure. Brainstorm keywords that relate closely to your business or product.
For example, if you have a real estate business, think about how first time home buyer might search for them maybe they’ll use “houses for purchase” or “buy a house.” Use these words in brainstorming sessions with your team members or friends who have experience in this area; ask them if they think those terms would help them find what they’re looking for online. This kind of testing will significantly help you get out of the box and see how things work in practice.
Don’t forget, Tiktok SEO is a lot more than just using keywords, understanding what makes a good keyword will help you make decisions about your content strategy and tactics.
Top Tactics Of TikTok SEO For Growth in 2023
As with any platform, it’s important to optimize your TikTok profile according to Tiktok SEO Strategy. If you want your videos to rank high in search results and appear at the top of people’s feeds. Here are some tips on how to optimize your content according to SEO for TikTok so that it gets more views:
1. Get to know your audience and their behavior
Audience preferences and behaviors play a key role in video visibility on TikTok Feed because they determine the content that gets reposted and displayed to other users. If you know what they want, then you can make sure that your content offers it. This can be achieved by knowing what makes your audience tick, what they like to watch, and how they react to certain content.
The more viewed, liked, and shared your videos are, the higher they’ll appear in the feed. This means that it’s essential that you create videos that people will want to watch, share and engage with. Ultimately, this will help you build a community around your brand and start generating leads for your business.
2. Consider your TikTok name and handle
Your name and handle are integral to the success of your TikTok channel. It’s important to choose a name that reflects the kind of content you want to create, or at least one that will be easy for people to remember after seeing it once or twice. It should also be based on a keyword that your audience might search for when looking for videos like yours.
After all, if your name and handle are super-generic, you’re going to struggle when it comes time for people to find you and engage with what you’re doing on TikTok.
3. Optimize your TikTok Bio
A good bio lets people know what kind of content they can expect from your account and if they like what they see, they’ll follow you. In addition to attracting new followers, optimizing your TikTok bio with relevant keywords, a call to action, and a short, intriguing description that helps users understand your content will help you rank higher in search results. Since it’s the first thing that people see when they click on your account, you should use TikTok’s website link feature to add links to your website, product pages, or other destinations featuring info about your product or service. This will allow you to increase your brand presence online, as well as increase traffic to your website or product pages.
4. Incorporate up to five relevant hashtags
Think about it: if you’re looking for something on TikTok, you’re going to use hashtags to narrow down your search. Without them, you’d have to spend hours scrolling through content that doesn’t interest you. The same goes for your audience.
Here Tiktok SEO is come into play. To get your video discovered by others, you need to optimize your video content with appropriate TikTok SEO hashtags. So before you start adding any hashtags to your profile, it’s important to do some research. You should look at other profiles that have similar content to yours and see what hashtags they use. This will give you an idea as to which ones will work for your target audience as well. Don’t overstuff your content with keywords. Find a balance between using enough hashtags so that people can find you, but not so many that it looks spammy or clutters up their feed. We recommend using three to five keyword hashtags for each video.
5. Incorporate keywords into your captions, videos, and on-screen text
When people are looking for information on TikTok, they’re obviously going to find your content if it’s relevant and has been optimized with the right keywords. If you’re wondering why this is important, it’s because TikTok is an app where users scroll through content quickly and often don’t watch any video for longer than 10 seconds before moving on to something else. This means that if someone sees your video for even 5 seconds long enough to read your caption or see what keywords are used within your on-screen text, then they might be more likely to watch it all the way through or even share it with their friends.
6. Jump in on trends and challenges to generate viral content
Trends and challenges are the most effective way for you to increase your visibility on TikTok. They’re super popular right now, so if you jump on them early enough (and make sure you’re doing it correctly), you can boost your account’s visibility in no time.
You can use them in different ways:
- You could create your own challenge or trend and use it as a marketing tool for your brand/product. This will encourage people to follow you and share it with their friends.
- You could join in with existing trends/challenges by posting original content that relates to a trending topic or by collaborating with other content creators and influencers on TikTok. The more original content you post – the more likely it will go viral!
7. Mention your keyword in voiceovers to get your content in front of the right people
If you are using TikTok for Business purpose, then it’s essential to take advantage of the platform’s massive userbase & targeted traffic. By mentioning relevant keywords in your in your videos you can increase your visibility & attract more users. Mentioning a keyword in your video’s first few seconds is a great way to get targeted traffic. Why? Because people are looking for content about your keyword and will be more likely to watch your video if you mention it.
Another reason why mentioning your keyword in voiceovers matters is that it makes you look like an expert. People will be more likely to follow someone who seems like they know what they’re talking about than someone who doesn’t.
8. Create videos that are closely related to your target keyword
The goal of a TikTok video is to get views, likes, and shares. Nowadays Peoples Buy TikTok likes Views and followers for their uploaded videos on TikTok. However achieving these metrices is only possible if your video content is relevant to keyword you’re targeting & is optimized using TikTok Video SEO tactics If your video isn’t relevant to the keyword you’re targeting, it won’t get any of those things.
Think about it: if you’re trying to reach out to people interested in [keyword], but your video doesn’t have anything to do with that subject matter, then why would they be interested? Or worse… Imagine how annoying your target audience would be if your keyword promises something it doesn’t deliver. You certainly don’t want this scenario.
You don’t have time to waste trying to convince people that your content is worth their time you need them to immediately understand what your video is about so that they can decide if they want to watch it or not.
That’s why relevance is so important! When you create a video that people want to watch because it’s relevant, they’ll be more likely to click on it, engage with it socially (sharing), and watch other videos from you in the future.
We all know that TikTok can be a great growth hack for brands, some brands miss the mark as they fail to extract the potential of the platform. Merely creating a TikTok account isn’t enough, TikTok marketing is a holistic process that requires marketers to experiment, analyze results through data, adjust tactics based on those results, test again, and repeat the process time after time until they have found a winning formula that works for them. Combined with continued engagement from your audience, these TikTok SEO tactics will surely help you along in developing strategies that work best for you and your brand.
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