The Bluebird has undergone some wild changes lately, from a changed name and logo to new ownership. It’s been quite the ride. However, one thing will always remain constant: the power of Twitter trends and their impact on brands.
Trends come and go. From bellbottom jeans to Rubix cubes, they change overnight. So, how are you supposed to keep up with it all?
Luckily, Twitter Trends is an instant resource for staying on top of the latest trends. Twitter brings a lot to the table, so being a marketer, you might be confused about leveraging X trends for your business.
This blog will explain everything you need about current trends on twitter and how to use them in your business. So stay tuned!
Let’s begin
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What Are Twitter Trends?
Trends on Twitter show us popular and current topics discussed in real-time by users based on their popularity. These topics or trends outshine other conversations’ popularity. Current X trends can include hashtags, phrases, or keywords that can be determined by an algorithm based on impressions and recentness. By continuously tenuously engaging with X Trends, users can stay informed about global conversations and participate in discussions related to their interests on the platform.
Why Twitter Trends Important For Business?
Twitter has over 500 million tweets daily, making it a hotspot for marketing. Keeping that in mind, Twitter(X) trends can offer numerous advantages for businesses and some of them are mentioned below.
- Twitter Trends are an essential part of digital marketing. They provide real-time analysis of popular topics, discussions, and hashtags on the Twitter marketing platform. By understanding these trending topics, brands can reach their target audience more effectively and even enhance their brand visibility.
- Marketers can use X trends to engage with their audiences and create content that aligns with them more closely. You can create relevant content, elevating your brand engagement and amplifying its reach.
- Twitter is a valuable tool for understanding consumer interests and the latest trends, which can help you foster a strong and meaningful relationship with your audience.
How To Find Relevant Twitter Trends For Your Business?
To find the top Twitter trends for your business, follow these tips and tricks:
a. Check the ‘Trends for you’ Section
Twitter has the most advanced native ‘trends for you’ detecting system compared to other social media platforms. The ‘Trends for you’ section showcases trending topics and hashtags that should match your interests or business. Tweets with relevant hashtags get 2x more engagement and get retweeted 55% more, making it clear how important it can be for brands to follow the Twitter trends. Here, you can find a list of popular topics and hashtags personalized according to your interests or business.
b. Use Social Listening
Social listening tools such as Brand24, Sprout social can help you create a more relevant list of important topics. These tools can monitor specific topics, keywords, hashtags, and even competitor mentions. By tracking all of these, you gain valuable insights into what your target audience is discussing, ensuring that your content resonates with them.
c. Look at the Explore Tab
Twitter has a built-in Explore tab for streaming and exploring trending Twitter hashtags and topics. The Explore tab also contains other information, such as trends for you, what’s happening, popular videos, popular images, viral tweets, and more. Tracking all these that relate to your business can be a massive source of inspiration and make you go viral.
d. Follow Relevant Twitter Profiles
People willingly use hashtags and top Twitter trends on their profiles, and you can follow them and be inspired by their content. You can use social listening tools to search for influential profiles and look for Twitter influencers, too.
How to Use Twitter Trends For Your Business
You can leverage top X Trends to familiarize yourself with what’s going on in your industry. Here are some of the ways how you can use it for your business:
#1. Understand What’s Popular in Your Industry
Top trends on Twitter show you what is popular around your niche and tailor content as per your interests. When you are active on the platform, Twitter is going to reflect content that relates to your industry and push your content to be seen. You can figure out what they are posting about, what’s relevant for them, and what they like the most. You can keep track of these using Twitter analytics and other tools to understand what’s popular in your industry.
#2. Discover Your Audience’s Sentiments
Twitter trends help you discover your audience’s sentiments and what’s popular to frame the content for them. You can see their topics based on your target audience’s mentions, shares, and comments. This helps you understand their sentiments and find the best strategy to apply to your brand’s content.
#3. Retweet Popular Topics
Retweeting is an easy way to grow your brand, enhance visibility, and improve your business interactions. Trends on twitter help you determine the population you can retweet and make your feed more engaging, which eventually leads to more conversions.
#4. Optimize Your Account
Optimization for your account is as important as using the relevant Twitter trends. Why? Because that’s how people discover your account. Optimize your account as posts with relevant hashtags, trending phrases, and keywords. When people click on a hashtag, they get exposed to many posts related to that niche. So, use proper hashtags using analytics and enhance your account visibility and content.
#5. Avoid Less Familiar Topics
You can even use Twitter trending topics to understand what is losing momentum around the market. As you create a marketing campaign, research what is working and what is not. Avoid clear declining topics to avoid going outdated. You can even use tools like Google Trends to reflect on the trends around the world.
#6. Content Ideation
When unsure about the content strategy, you can always look at Twitter trends for inspiration. You can easily choose from various topics that people are talking about. It will also help you gain a competitive edge, and you can build your campaign based on Twitter trend strategies.
#7. Become a Leader in Your Niche
When you discover trends in your industry, you can reflect on them more effectively. This will help you stand out as an industry leader, and users will start trusting your brand’s content. For example, if users discuss an issue, you can create content explaining how your brand or a product can help solve the problem. This will also lead to more reach and growth.
#8. Embed Twitter Feed
Embed all your Twitter trending topic feeds on your website to maximize their use for engagement and growth of your Twitter page. Various tools like elfsight, and Tagbox. They provide Twitter widget that can be used to collect the twitter feed and embed it widely. Tagbox requires no coding and has attractive themes and features to enhance the look of your website.
Conclusion
We just witnessed how powerful and relevant Twitter Trends are in today’s competitive world. Twitter is more than just a place to check on the latest news. You can use this tool to drive your business growth and stand out as an industry leader on the platform. We hope this article has helped you understand how to leverage top Twitter trends for your business. Make sure to use it to remain engaged with your target audience. With access to trending topics, brands can gore and take their content strategy to another level.
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