How To Use Hashtags On Facebook For Business In 2024

Harnessing the power of hashtags on Facebook has become essential for businesses in 2024 striving to maximize their online presence. The trending hashtags on Facebook have emerged as a crucial factor in the ever-changing landscape of social media marketing. Adding hashtags to Facebook posts strategically by businesses witnesses a substantial increase in reach and engagement.  

Mastering hashtag utilization has become indispensable for businesses as hashtags continue to serve as gateways to relevant conversations. Facebook’s business hashtags aim to enhance brand visibility and effectively connect with their target audience. To propel your business toward greater success in 2024, let’s dive into the intricacies of leveraging hashtags on Facebook. Let’s get it going!

Understanding The Meaning Of Facebook Hashtags 

By adding the ‘#’ symbol to words and phrases, clickable links are created that can be added to your Facebook posts. These clickable links are called Facebook hashtags. If a user or your visitor taps on a particular Facebook hashtag or searches for it, they’ll see more posts associated with that hashtag. This particular hashtag will enable users to learn more about the topic and explore more related content. 

8 Ideal Practices To Use Hashtags On Facebook 

You need to use the best hashtags on Facebook to gain the benefits of hashtags. Before you directly start adding hashtags to your Facebook posts, learn how to utilize them strategically. Check out some ideal practices and tips for examples of Facebook hashtags. 

1. Utilize Branded Hashtags 

Your target audience will be able to easily access all your content whenever you use branded hashtags. Your Facebook posts will still stand out if it has been combined with other hashtags among your competitors. For your brand, you need to select a good hashtag generator to make all the difference. It can put your content on the map while boosting your engagement. 

2. Avoid Spaces And Punctuations In Multi-Word Hashtags 

You need to join all the words for multi-word phrases so they become a single clickable link. When you add spaces between the words, it will break the hashtag and make only the first word clickable. This simply means your hashtag will not appear in front of the relevant users. 

You can add numbers to your hashtags but avoid adding special characters and punctuations. Adding the punctuation will break your hashtag and it can’t be a single clickable link. 

3. Categorize Conversations And Topics Using Hashtags 

Categorize conversations and topics by using hashtags and make it easier for people to find relevant posts. Across your Facebook posts, you can technically use hashtags. You need to use hashtags on Facebook purposefully if you want to get more out of them. You can include hashtags in the captions of Facebook Reels easily. These hashtag-specific Reels will give you a wider user segment for your business. 

For different goals, think of separate hashtag campaigns like event promotion, brand awareness, etc. With a designated hashtag, your brand can discover user-submitted content. 

4. Use The Same Twitter And Instagram Hashtags On Facebook Posts 

You are likely to be posting across different platforms when you’re designing a marketing hashtag campaign for your brand. If you’re using branded hashtags on Instagram, Twitter, and YouTube, then include the same hashtags in your Facebook posts too. By doing this, you will be able to unite the message of your brand across several social media platforms. 

On all your social media channels, use the same hashtags as they ignite multiple conversations on the same topic with your whole audience. This is because audiences have preferences for which platform they use over other platforms. 

For instance, Moleskine uses the same hashtags among Facebook and Instagram posts, picking the most relevant ones to post on Facebook. 

5. Find Better Facebook Hashtags By Using Facebook Search Graph 

Facebook Search Graph is more like a search engine. It enables you to explore the world through people you know, people who share your interests, and discover new experiences.  The Graph Search feature will help you search different hashtags which you can experiment with later. By searching for hashtags, you can use this tool to explore the interests of your audience. You can apply this to your brand and observe the engagement they generate. 

6. Don’t Overuse Hashtags 

“Quality over quantity”, you’re familiar with this popular phrase. It would be better to use one hashtag that suits your brand and targets your audience. Don’t try to reach everyone by using too many hashtags in a single post. 

The more Facebook hashtags you use, the less engagement you will achieve as per the research conducted by Socialbakers. Don’t ignore hashtags altogether, preferably use at least a single hashtag in your Facebook posts. With the hashtags you select, you need to be careful. 

Look at the graph below showing the engagement rate as per the no. of hashtags used in a Facebook post. Less hashtags mean more engagement and more hashtags simply lower the engagement rate. 

Source

7. Relevant Hashtags Usage On Posts 

To improve your social media marketing, you’ve most likely thought about inserting trending hashtags in your content. This can be done to make your content visible to more people. You need just a few hashtags on Facebook that are relevant to your brand products or services. It simply means you need to select trending and popular hashtags with your audience that fit your brand. 

For example, If you want to attract people interested in the beauty industry, you need to add hashtags like #lakme products, #hudabeauty, #nykaa, etc. If anyone is searching for products using hashtags in the beauty industry will see your products. 

8. Track Your Competitor’s Post 

You need to look at your competitor’s Facebook Pages if you want to see how they are handling their social media marketing. Research your competitor’s Facebook posts to get an insight into what interests your target audience. You will get information about the hashtags from your competitor’s posts on which hashtags to remove or which hashtags to keep. This will help you improve the engagement of your Facebook feed posts. 

Do Hashtags Work On Facebook In 2024?

The simple answer is- Yes, hashtags work on Facebook. To organize and search content, hashtags are a powerful tool for social media users. Hashtags remain an essential part of the Facebook platform. Here are a few points describing how effectively hashtags for Facebook work.

1. Facebook Hashtags Put Your Brand On Map  

Facebook’s post hashtags are a great way that help the audience find your posts on the Facebook platform. Users can easily find your content by using relevant hashtags which can help you reach a wider audience segment. Users looking for content related to a particular topic will find your Facebook posts when you tag your content with a particular hashtag. This will help you promote your business on Facebook easily. 

2. Making Campaigns Consistent Across Social Media 

By utilizing the best hashtags on Facebook, you can also make your campaigns consistent across several social media platforms. Users need to use the same hashtag to easily follow along with your campaign and this will keep them updated. 

3. Best Facebook Hashtags For Business Build A Brand Community 

You can help to create a sense of belonging among your followers by making unique and branded hashtags for your campaigns. You need to encourage your followers to use your branded hashtags and it creates a community of loyal customers. This will also spread the word about your brand if you’re sharing relevant or useful information. 

Top Advantages Of Using Hashtags On Facebook 

Many businesses don’t see the requirement of using hashtags on Facebook. Here are some of the benefits of hashtags that you can’t ignore as a business. 

1. Improves Brand Exposure 

From a search viewpoint, hashtags on Facebook are a nice touch enabling you to get a wider reach on the posts of your brands. This will lead to improved brand exposure which is essential for enhancing brand awareness. 

Nike uses the hashtag #Just Do It in all its Facebook posts. When someone searches for the same hashtag, Nike’s posts automatically appear in front of them. This will get them a wider audience and brand exposure. 

2. Encourage Audience Interaction 

When your Facebook posts reach more people, the more likely it will boost engagement. This is the reason Facebook hashtags positively contribute to your Facebook engagement rates. Hashtags become links that people can click to learn more about the topic to enhance your post visibility. For people to interact with your content, adding hashtags to your posts helps you create opportunities. 

3. Organize Feedback And Questions

Use Facebook’s best hashtags to source feedback and questions since it helps you categorize conversations and topics. Make hashtags especially dedicated to this purpose and motivate your audience to utilize them to share their feedback and queries. 

This way, under a dedicated hashtag, you can easily find all the comments and questions the audience has for your business. This will guide your content ideation development and support your customer service efforts. 

4. Develop An Omnichannel Experience 

For your omnichannel strategy, hashtags on Facebook are crucial. Across multiple platforms, they help tie your social media posts together. This way you can develop an omnichannel experience. No matter which platform your audience is using, this makes it easier for them to engage with the campaign. This provides your audience a chance to remember your campaign because they see your branded hashtags everywhere. 

Top Trending Hashtags on Facebook In 2024

From time to time, trending Facebook hashtags keep changing. You can use hashtags to jump into trending topics and conversations. Here is a list of 20 Facebook’s trending hashtags now that you can explore. 

Top 10 Facebook’s Trending Hashtags For B2B

1. #entrepreneur- 43 million
2. #digital marketing- 32 million
3. #startup- 15 million
4. #leadership- 15 million
5. #contentmarketing- 6.1 million
6. #growth mindset- 5.3 million
7. #marketing tips- 4.4 million
8. #business growth- 4.4 million
9. #business tips- 3.8 million
10. #b2b- 3.7 million

10 Popular Facebook Hashtags In 2024

1. #trending- 875 million
2. #love- 743 million
3. #photography- 227 million
4. #tbt- 210 million
5. #music- 170 million
6. #photooftheday- 159 million
7. #dance- 147 million
8. #viral video- 141 million
9. #motivation- 134 million
10. #luxury- 80 million

Why Is Hashtag Analytics Essential?

How do you know which hashtags to use? Or Whether your hashtag strategy is working or not? Hashtag analytics is crucial for your business. 

On Hashtag usage and performance, hashtag analytics offers you important metrics. Hashtag analytics helps you which hashtags are popular in your industry and how popular they are. For optimal engagement, understand Facebook analytics tools as they can give you the data you need to improve your campaigns. 

To understand what resonates with your audiences, tracking your post reach and engagement can give you enough insights. You can use these insights from the Facebook widget to form your social media marketing strategy. Optimize the hashtags to boost your Facebook visibility and engagement. 

Final Note! 

For marketers and businesses, Facebook is the most important social media platform to share content with the rest of the world. On this ever-evolving platform, hashtags still have their big chunk to play a pivotal role for businesses. This doesn’t mean you just start adding hashtags to every single Facebook post. 

A simple yet effective strategy is to find the right balance between different content types and know which post should have a hashtag. Utilize these aforementioned practices to use hashtags on Facebook and excel in your business today!