Best LinkedIn Marketing Tools For Brands Wanting To Grow Faster
It is high time for you to start using LinkedIn marketing tools to grow your business on autopilot.
Why are we saying this?
LinkedIn is an outstanding platform for B2B businesses to make connections, generate leads, and boost sales through content distribution. Thus, even though it is a professional platform, LinkedIn offers businesses space to thrive.
LinkedIn is used by 94% of B2B marketers, making it an excellent tool for running successful marketing strategies and campaigns. Businesses must make the most of the platform.
Thus, LinkedIn marketing tools are the answer if you want to streamline your LinkedIn marketing strategy and stand out.
Businesses must pick the correct tool to help them leverage LinkedIn marketing’s full potential.
This article will guide you through the list of LinkedIn marketing tools to help you evaluate your choice.
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Importance of LinkedIn Marketing Tools For Business Success:
Before learning about different tools, businesses must understand the importance of LinkedIn marketing tools. As shown below, there are multiple solid reasons why businesses need a LinkedIn marketing tool.
a). Automated messaging:
You must be careful with the messages you send to your connections on LinkedIn. Businesses need to send messages to their connections regularly to keep them engaged. A LinkedIn marketing tool lets businesses send automated messages that save time and effort. The correct message format can help you connect with real people and companies, which can be achieved using a good tool. Thus, a good LinkedIn marketing tool makes your work easy and saves time.
b). Content scheduling:
Creating quality content and delivering it at the right time on LinkedIn is very important to keep the audience engaged. Thus, with the correct LinkedIn marketing tool, you can share quality content with its content scheduling feature at the right time. The important thing is that it automates the whole process to streamline the campaign and centralize the whole marketing strategy.
c). Generate better leads:
Generating leads is the prior task for any business to fuel its whole marketing funnel. LinkedIn is the best platform for B2B marketers, allowing them to connect with people worldwide. Using a correct LinkedIn marketing tool can help you mount your marketing efforts by reaching the right people on the platform.
d). Performance insights:
You must know the performance metrics if you want your business to execute better on LinkedIn. You must also know the best and worst content you have learned from the past to improve your performance. A LinkedIn marketing tool provides you with performance insight, which helps you analyze past performance and restructure your strategies accordingly.
10+ Best LinkedIn Marketing Tools To Must Try For Business Growth in 2024-2025:
It’s time to work smarter, not harder, and see good results from your LinkedIn marketing efforts. A good LinkedIn marketing tool will make it easier for businesses to schedule content, get analytics, and more. We have listed below some of the top tools of 2025 that will make your work easy. Let’s look at each to learn about their features and more.
1. Zopto
Zopto is a cloud-based LinkedIn marketing tool that simplifies marketing campaigns and outreach using the latest AI technology. Businesses can use Zopto to connect with multiple channels, such as LinkedIn, send cold emails to potential customers, and make connections.
The tool has the potential to filter and target profiles based on industry, location, and role, helping users make more focused connections. Users can automate business messages and connection requests as per their requirements. The tool monitors responses to track the overall engagement rate and lets users stay within LinkedIn’s limits by using dedicated IP and gradual engagement.
Pricing: The plan starts from $197/month.
2. Dux-Soup
Dux-Soup is one of the most popular LinkedIn marketing tools for businesses. It generates leads and engagement. Marketers can use this tool to automate profile visits, messages, and follow-ups, making it easy to identify and keep in touch with potential clients. This tool saves a lot of time, minimizing your manual prospects.
With this tool, you can automate visits to LinkedIn profiles, increasing visibility and engagement. Based on business criteria, users can send personalized connection requests to their leads. You can also automatically follow up with the leads and create drip campaigns. This LinkedIn tool easily syncs leads and conversations with your CRM.
Pricing: Plans start from $14/month.
3. Shield
Sheild is a great analytics tool specially designed for businesses and personal profiles. Users can leverage this tool to optimize their LinkedIn presence and get in-depth insights into post-performance, engagement rates, and audience growth.
Sheild’s insights help users identify the most engaging posts and restructure the content strategy accordingly. The tool specializes in tracking the reach, impression, and engagement of LinkedIn posts. It gives users details about the audiences engaging with content and can also track growth through likes, comments, and shares.
Pricing: 14 days free trial and paid plan starts from $25/month.
4. SproutSocial
SproutSocial is an ideal LinkedIn marketing tool for businesses looking to refine the planning and execution of their social media strategies. It provides in-depth analytics, schedules LinkedIn posts, and helps gain engagement.
SproutSocial provides users with excellent features, such as analytics, that help them see growth in their LinkedIn marketing strategy. The tool provides advanced analytic features to monitor post-performance, see follower demographics, and get competitor insights. Users can efficiently return to messages and comments from a unified inbox for better outreach. The tool helps to schedule posts on LinkedIn and makes it easy for teams to plan their LinkedIn marketing campaigns seamlessly.
Pricing: Plans start from $199/month.
5. Oktopost
Oktopost is a social media management tool that offers ideal solutions to businesses that aim to manage their social media activities. It is also an excellent LinkedIn marketing tool that tracks LinkedIn performance and employee engagement. The tool is ideal for B2B organizations that want to monitor their LinkedIn marketing campaigns, track post performance, and generate leads. It can collect platform reports that help businesses optimize their campaigns accordingly for better outcomes.
Oktopost easily tracks the reach, clicks, and engagement of LinkedIn posts. Oktopost provides reports about the performance of LinkedIn campaigns. You can analyze the engagement metrics based on specific audience segments.
Pricing: Not provided on the website. The price depends upon the requirements of businesses.
6. Hootsuite
Hootsuite is a complete social media management tool that helps businesses manage their social media platforms, including LinkedIn. The tool makes it easy for businesses to schedule posts, monitor performance, and engage with their audience. Its features allow this, like bulk post-scheduling, analytics, and more.
Hootsuite helps businesses schedule posts at peak engagement hours to attract better participation. The analytics dashboard feature allows businesses to track metrics like post performance, audience engagement, and follower growth. Businesses can organize social content strategy in a single calendar view.
Pricing: Free plan and paid plan start from $99/month.
7. Lumen5
Lumen5 is a video-making platform that helps businesses add diversity to their LinkedIn content strategy with high-quality professional videos. The tool seamlessly transforms articles or text descriptions into LinkedIn videos, allowing businesses to target broader audiences with interactive video content and generate better engagement.
The tool offers customizable templates for making videos in LinkedIn format. It also has a media library where users can get thousands of royalty-free images, video clips, and music videos. The tool offers an AI-powered video creation feature that suggests scenes and animation according to texts.
Pricing: Plans start from $29/month.
8. 6sense
6sense is one of the best B2B LinkedIn marketing tools that analyzes potential customers’ behavior to help create more targeted LinkedIn campaigns.
The tool can be directly linked to the LinkedIn platform, so there is no need to temper or breach LinkedIn users’ agreements. It gathers insight into the LinkedIn community for businesses and helps them target the right people at the right time.
Pricing: We need to contact them for pricing depending on the size and category of businesses.
9. Grammarly
Grammarly is a LinkedIn marketing tool that helps marketers focus on crafting polished and professional posts for LinkedIn. The tool ensures businesses maintain their brand voice while creating content that resonates with audiences.
It gives suggestions for writing clear, concise, and engaging content to post on LinkedIn. And it catches the slightest error in the content and helps rectify it before publication. It also detects plagiarism to maintain the originality of your content.
Pricing: A free forever and paid plan starts from $12/month.
10. Canva
Canva is an excellent LinkedIn marketing tool that lets users create attractive and professional LinkedIn posts. If you want to make those fingers stop on your posts, then the images and content must be outstanding. The tool offers users free LinkedIn post ideas and templates.
With Canva, you can easily design a profile banner to give your LinkedIn profile a more professional look. This creative tool allows you to show your creativity to your LinkedIn connections with attractive content.
Pricing: Limited free plan and paid plans start from $15/month.
Conclusions
LinkedIn is becoming a more competitive platform for businesses among social media networks. You must plan your LinkedIn marketing strategies accordingly to help you fuel growth on the platform.
Due to time restraints, streamlining your strategies can be challenging. That is why LinkedIn marketing tools come into the picture: They make scheduling, getting analytics, lead generation, and other tasks easy for you.
The tool listed above will enhance your LinkedIn marketing strategy, helping you stay ahead of the competition.
Start using them to enjoy better results in your LinkedIn marketing.
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