LinkedIn Video Marketing: A Guide To Explosive Brand Growth

If you are not using videos on LinkedIn, you are taking advantage of a massive opportunity to reach an audience hungry for your valuable content. According to statistics by Here Now, LinkedIn video posts get 5x more engagement. 

This blog will explore how you can use LinkedIn videos in your marketing strategy. This will help you reach more people, boost your credibility, and establish yourself as an expert in the industry. So, without any further ado, let us get into it. 

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How Can You Use LinkedIn Video Marketing For Your Business?

If you want to run a LinkedIn video marketing campaign for your business, you must follow specific steps to attract high traffic. Here are some ways to use LinkedIn video marketing to take a step further. 

a. Telling Your Story

Video content can be highly effective when using LinkedIn to market your business by telling your brand’s story. Brand storytelling is vital to establishing your brand’s voice on LinkedIn, and video content is an engaging way to convey your brand’s narrative. By opting for LinkedIn videos for storytelling, you can effectively showcase your brand’s values, mission, and unique story to your audience. Here are some ideas for using LinkedIn videos for your brand storytelling. 

• Create infotainment ( information+ entertainment) videos on LinkedIn about your product and services. 
• Share expert opinions and insights on relevant topics in your industry. 
• Introduce your products and services with an engaging video. 
• Give an exclusive sneak peek into your product and service updates to your LinkedIn audience. 

b. Promoting Your Products

LinkedIn is a professional networking platform that offers a unique opportunity to promote products and services to a targeted audience. By leveraging LinkedIn features, businesses can create compelling content, engage with potential customers, and establish credibility within their industry. Effective strategies include optimizing company profiles, sharing industry insights and product demonstrations, and utilizing video formats. 

For example, let’s say you have developed a product. To showcase its features, you can create a video showcasing how it works. 

c. Video Blogging

Over the years, LinkedIn has evolved from a simple job onboarding platform into a robust social networking platform. Video blogging is one of the most effective ways to stand out on the platform. Have you ever noticed LinkedIn users bragging about their office culture? You may have even seen employees giving an office tour! 

That’s the video blogging on LinkedIn we are talking about. 

This is one of the incredible ways you can utilize video blogging on LinkedIn. Here are some LinkedIn post ideas you can opt for while video blogging on LinkedIn. 

• Office Tours 
• Employee take over 
• Fun challenges 
• Tongue twisters related to your industry

Top 4 Tips For Sharing Videos On LinkedIn:

Videos are proven to capture the audience’s attention. They are 20 times more likely to be shared than other types of posts on the platform. Let’s look at the top tips for sharing videos on LinkedIn. 

1. Optimize For Mobile Viewing

By analyzing combined research from Nielsen, comScore, and SmartInsights, it was discovered that the average person spends four hours daily on their mobile device. Given such statistics, it is safe to say that customers depend more on mobile devices than on any other web browsing platform. The safest way to land on the mobile screen is to optimize your videos as per LinkedIn platforms. 

According to the platform experts, the square format (1:1) is best for mobile viewing and suits the LinkedIn algorithm. You can also use a resolution that matches mobile display sizes and consider the orientation of your LinkedIn videos and your audience’s preferences. 

2. Keep The LinkedIn Video Short

Did you know LinkedIn is currently testing a vertical video tab on the platform? LinkedIn launched this feature to embrace the growing trend of short-form videos on other platforms. Vertical and short videos on LinkedIn are optimized for mobile viewing and increase the chances of your LinkedIn content being seen. 

Since this feature has just been launched, it can help your first mover’s advantage. This means those using it now will likely benefit from increased impressions and engagement as the LinkedIn algorithm prioritizes this new content type. 

3. Link Back To Your Video Elsewhere.

Linking your LinkedIn videos to other platforms can significantly boost your visibility and credibility. When you share your LinkedIn videos on other platforms, you reach out to a broader range of audiences. You can also link your LinkedIn videos on the website, which is known as embedding LinkedIn videos on websites. 

When you embed a LinkedIn feed on a website, this low-key helps establish social proof for your brand. Indirectly, it also helps you boost your website’s SEO, as it signals to the search engine that people like to spend more time on your website. While you are searching for tools to embed LinkedIn feeds on your website, let us tell you that Tagembed is one such tool that can help you in the way. 

You can also launch branded LinkedIn hashtags and ask your followers to create content under them. Then, aggregate these LinkedIn posts and showcase them on your website. 

4. Make It Professional

LinkedIn is a professional networking platform, so your content should reflect that. Ensure that you share crisp, short videos on LinkedIn in high quality, using good lighting, audio, and video equipment to create a polished look and feel. Additionally, the content should be relevant to your industry; avoid sharing relevant or off-topic materials. Use a straightforward narrative to engage your LinkedIn followers, avoiding rambling or excessive jargon. 

Lastly, encourage your viewers to take action after watching the video, such as visiting your website or contacting for business. 

Following this guideline, you can create professional videos to help you build your reputation and establish yourself as an authority in your field. 

Top 5 Strong Reasons Why Video Marketing Is Important:

Customers purchase from the brand they trust. Videos on different platforms, including LinkedIn for business, can help them achieve this. Let’s examine the vital reasons why video marketing is essential. 

a. Videos Reach Far And Wide

Videos are highly shareable on social media platforms, including LinkedIn. This allows them to reach a much broader audience than text-based content. Remember that viral LinkedIn videos can spread quickly across the internet, generating massive exposure for your business. Apart from that, videos are flexible sources of entertainment and can be molded in various ways. For example, videos can be embedded on websites or blogs for better online visibility. 

b. Videos Increase Conversions And Sales

Videos can effectively tell your brand’s story, making it more relatable and memorable to potential customers. Showcasing products in action can help customers visualize how they can benefit from them, leading to increased conversions. Sharing positive feedback from satisfied customers can build trust and credibility. 

c. Adding Videos Boosts Your SEO Strategy

Video can improve your search engine rankings, as search engines like Google prioritize visually appealing and engaging content. Videos can also encourage users to stay on your website longer, signaling to search engines that your content is relevant and valuable. 

d. Videos Boost Social Media Engagement

Videos typically receive more likes, comments, and shares on social media than other types of content. Engaging video content can attract new followers and grow your social media audiences. Videos can help you establish your brand identity and increase brand recognition. 

e. Video Evokes Emotional Connections

Videos can tell compelling stories that resonate with your audience emotionally. Creating content that evokes emotions like joy, sadness, or inspiration can foster a deeper connection with your viewers. Emotional connection can lead to increased customer loyalty and advocacy. 

Final Words

We live in a digital world where LinkedIn video marketing is incorporated into your strategy.

The world craves video content, and LinkedIn is no expectation. With its ability to boost engagement, establish expertise, and reach a targeted audience, LinkedIn’s video marketing strategy offers a powerful tool for businesses of all sizes. 

This blog has explored various ways to leverage video content on LinkedIn, from brand storytelling to video blogging. Remember, optimizing for mobile viewing, keeping it concise, and promoting your videos across platforms is crucial for maximizing their impact. 

When you incorporate these strategies, you can unlock the true potential of LinkedIn video marketing and connect with your target audience. So grab your phone, hit record, and create engaging video content to help you stand out.