How Shoppable YouTube Videos Can Revolutionize Your Brand’s Strategy

Do you know that it is possible now to convert your YouTube video ‘watchers’ into ‘buyers’ effortlessly? The right tools and features will make it easier than you can imagine. Traditional YouTube content on your website gives engagement, but what if it could also give conversions in real time? That’s the magic of shoppable YouTube videos. They bridge the gap between content and e-commerce and help you scale your brand like a pro. Want to leverage this YouTube shoppable potential to the fullest? Read this blog to know the process and everything about it. 

What are Shoppable YouTube Videos?

Shoppable YouTube videos have product links and tags within the YouTube video that you can embed on your website, allowing viewers to purchase items by clicking on the video. It redirects the visitors directly to the product page, creating an effortless shopping experience. E-commerce marketing brands primarily use YouTube videos to naturally showcase their products within the videos and encourage users to click and explore further. 

Turning your YouTube videos shoppable has numerous benefits, such as easy navigation, improved customer experience, enhanced engagement, etc. It reduces the buying steps, which substantially reduces friction and urges visitors to make impulsive purchases. 

4 Easy Steps To Create Shoppable YouTube Videos

There are many tools available that allow you to turn your YouTube videos into shoppable content. Tagembed is one of them. Let us understand the steps to do this in detail: 

1- Create Your Feed

• Create or log in to your free Tagembed account. 

• A new dashboard will appear with the following options: Social feeds on the website and Shoppable feed on websites. 

• Choose the 2nd option, choose your industry, and add your contact information. Click ‘Submit’ and proceed further. 

• From the sidebar, choose ‘YouTube’ as your source network.

• Now choose your feed type from the following options: Channel URL, Shorts, Playlist, Keywords, and Location. 

• Click next, and your YouTube gallery will be created. 

2 – Moderate and Customize

• Now, from here, moderate your YouTube gallery by removing the irrelevant content from your feed. You can do it manually or by using the autopilot feature. 

• Once done, click on the ‘Customize & Publish’ option. 

• Customize your YouTube video gallery by selecting your preferred layouts, themes, fonts, colors, and more. 

3 – Turn it Shoppable

• From the sidebar, go to ‘Product Catalog’. Sync your product catalog from the available options, such as Google Merchant, Shopify, BigCommerce, etc. You can also import the product list manually. 

• Once done, click on ‘Tag Products’. Now tag your products in your YouTube videos by searching for them by name, category, SKU, and more. 

• If you want to tag multiple products into a single video, then use the hotspot feature. 

4 – Generate Code and Embed

• Go to the ‘Content & Publish’ option and click on ‘Generate Code’. 
• Select your CMS platform and adjust the width and height of the gallery accordingly. 
• Copy the embed code and paste it on your website’s backend. 

You have successfully embedded a YouTube video gallery on your website using Tagembed. 

How Shoppable YouTube Videos Benefit Brands

Here are the top benefits of making your YouTube shoppable:

a.) Drive Conversions

Visitors prioritize seamless shopping experiences, which is one of the most important factors in driving conversions, encouraging them to make a purchase. According to the data, 41% of viewers who watch shoppable videos ultimately make a purchase; hence, shoppable videos have proven to be most effective in driving conversions. 

b.) Showcases Product in Reality 

Imagine your brand product not only displayed in static images but brought to life right before your eyes. Shoppable video content seamlessly integrates your product into real-life use and allows visitors to see it in action. This urges the users to get attracted to it and buy, making them more relatable. 

c.) Enhanced Engagement

Due to the overwhelming amount of content seen everywhere, humans’ attention span has substantially decreased. They are easily bored by the monotonous content and leave your site quickly. With Shoppable YouTube video content, brands can easily grab the attention of visitors and increase YouTube engagement. In fact, viewers engaged with shoppable videos show a 9x increase in purchase intent. 

d.) Bridging Discovery and Purchase 

The traditional buying funnel is complicated. When users view a product video, they search for the product and take multiple steps, which frustrates them and, as a result, they often abandon their cart due to the lengthy checkout process. However, when you integrate the direct purchase link into the video content, it bridges the discovery and purchase gap, allowing users to make a purchase decision without interruption. This can lead to a 30% increase in conversions, ultimately boosting your sales.  

Why Choose Tagembed to Add a Shoppable YouTube Video

Now that you know the benefits of shoppable YouTube videos, let us understand why you should choose Tagembed for the seamless process: 

1. One Click Integration 

Tagembed effortlessly transforms your YouTube video gallery into an engaging, shoppable experience without any complicated coding. Simply copy and paste the embed code into your website’s backend. This one-click integration approach saves time and manual effort, allowing you to focus on what really matters. 

2. Brand Customization

Tagembed offers great customization options such as layouts, backgrounds, themes, CTAs, fonts, colors, and more. This reflects your brand identity through your shoppable YouTube video gallery by mirroring it with your website. This level of customization not only gives an engaging visual experience for your visitors but also boosts credibility.  

3. Powerful Moderation

The powerful manual and AI moderation will make your content relevant to visitors. Tagembed lets its users eliminate or hide the irrelevant content in the shoppable YouTube video gallery, either manually or using the autopilot feature. This ensures content relevancy, making your content look best every time on your website. 

4. Shoppable Features

Making your YouTube shoppable gallery with Tagembed is easy. You just have to sync your products and tag them to your YouTube videos. Tagembed offers seamless integration with top platforms such as BigCommerce, Shopify, etc. This makes it even easier to sync as you just have to paste your store link. Moreover, you can tag multiple products in a single post using the Hotspot feature, influencing impulsive buying and enhancing your conversions. 

5. CMS Integration

Tagembed provides seamless integration with all the popular tech stack CMS platforms such as WordPress, Shopify, Wix, SquareSpace, etc. This reduces your technical work and lets you add your YouTube gallery to your website with just a few simple steps. 

6. Powerful AI Analytics

The tool enables brands to optimize and enhance their YouTube gallery by providing powerful analytics for informed decision-making. Obtaining metrics on engagement rates, impressions, clicks, sentiments, and other key indicators makes it effortless to track the performance of the gallery. This further helps them to fine-tune their strategy, increase audience interaction, and improve it for the betterment. 

The Future of Shoppable YouTube Videos

The future of YouTube shoppable videos is shaping the e-commerce marketing industry faster than you can imagine. Here are some of the glimpses of it: 

a.) Seamless Shopping Experience 

Shoppable videos are acting as a game changer in the YouTube commerce industry. With the advancement in AI technology, viewers will be able to view, click, see the description, and add products to their cart without leaving the video. This shortens the purchase time and enhances the customer experience to a greater level. 

b.) Creator and Influencer Partnerships

Brands are increasingly collaborating with influencers and creators to make shoppable video content like GRWM, ‘lifestyle videos’, or any other YouTube Shorts videos. By integrating your products therein, you make your content look more genuine and enhance credibility. These partnerships drive trust and higher engagement, plus conversions. 

c.) Blurring the Line Between Content and Commerce

Today, shoppable videos make every piece of content a potential sales opportunity for the brand. Whether you are travelling, sharing a recipe, or giving a product review, you can make it all shoppable with one click integration. This is blurring the line between content and commerce, plus transforms the way brands approach content creation. 

Conclusion 

Now that you know the infinite potential of shoppable YouTube videos, it’s time to implement and turn it live. Shoppable YouTube videos are both creative and versatile, making them a great choice for attracting and driving sales. If you’re looking for a tool to help you seamlessly integrate shoppable videos, consider Tagembed. Not only will it make your videos shoppable, but it also has some of the most advanced features, such as AI moderation, analytics, layouts, etc, that will help transform the shopping experiences of your site visitors. Try it today, and drive both engagement and revenue with it.