How To Get More Followers On Facebook Business Page

Facebook is one of the oldest social media platforms, and with time, it has upgraded itself.

The platform is no longer limited to a photo-sharing platform but has also become a robust shopping tool. Most global audiences (27%) prefer using Facebook for shopping, which has led to more businesses wanting to get followers on Facebook business page. 

According to a report, 62% of brands believe that Facebook delivers positive ROI as users actively engage with brands, including purchasing. 

However, the growth of your business page is dependent upon your followers, which boosts reach, engagement, and conversion opportunities. 

So, how do you get followers on Facebook business page? 

Well, your question ends here. This article explains the strategies that can help you grow your Facebook page. 

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Proven Strategies To Get Followers On Facebook Business Page

As the Facebook platform is crowded with competitors, you must use the right strategies to grow your Facebook page. This is 2024, and some time-tested strategies can boost the follower count even for a new business. Let’s get to know a few of them. 

1. Optimize your Facebook business page. 

Your potential followers will first check your Facebook business profile. Thus, to grow Facebook page, you need to keep your profile optimized, which is more important than your content. Every field of your Facebook business page should have complete details. 

• Add a high-quality profile photo and cover photo. It can be your company’s logo. 

• The bio of your business page must have complete information. Business type, industry, or niche you belong to and must contain related keywords. 

• Add the location of your business.

• You must add links to your website, ecommerce store, and others.

• Add Action buttons like “Book now”, “Contact Us,” “Shop Now,” etc.

• The page must contain business hours and contact details.

With all these tips, you can also use different Facebook tools for business to optimize your business page.

2. Attractive and sharable contents

Content worth sharing is essential to grow your business page. Be creative and create attractive memes, posts, and videos related to your business activity to enhance engagement. 

Audiences relate to this kind of content, which gets your post massive likes and shares, reaching broader audiences. It also increases the chance for your Facebook business page to get attention and boost followers. You must have interactive Facebook post ideas to ensure that your page is active and is encouraging your current followers to engage.

3. Facebook Ads for Engagement

Are your posts not reaching more people? Running Facebook ads is a perfect solution to promote business on Facebook. This tactic effectively helps your Facebook business page reach the correct audience. Moreover, Facebook ads help attract new customers to your business. 

Facebook has access to massive user data, including their behavior, interests, and more. Facebook Ads use that data to reach the correct audiences for your business. AI updates make Facebook Ads super-targeted, and as a result, they become very powerful. This maximizes the performance of your Facebook Ads. 

4. Send an invitation from your page.

You have the option to send invitations to people from your account. This is an effective strategy that requires little effort to get followers on your Facebook business page. When you run Facebook ads, it suggests you send an invitation to those who regularly interact with your ads. 

Alternatively, you can send invitations manually from your business page to boost followers. You can start by inviting your close friends and family members. It’s an excellent way to spread the word about your business. However, sending only a few invitations at a time is suggested, as that can temporarily block your account.

5. Plan for giveaways

Giveaways are a great idea when it comes to getting more followers on Facebook business page. If you are wondering how does this work, let us explain. Launch a hashtag campaign related to your brand on the platform and ask your potential customers to create content around it. Set the rules of the giveaway neatly. For example, ask the participants to tag friends in their posts, invite them to the giveaway and follow your Facebook business page.

Once you have enough Facebook content on your branded hashtag, you can embed this hashtag post on your website. This will work in both ways. You will get more participants wanting to be feature on a brand website and fresh content for your website.

6. Experiment with a mix of contents

Being experimental with your content helps you connect with the correct audience and boost engagement. For a service like ‘do my homework for me,’ include a variety of content types—videos, photos, reels, etc.—on your Facebook business page. This approach not only engages potential clients but also helps you understand their content preferences, making your marketing strategy more effective.

Analyze what type of content your audience mostly chooses to interact with. Video content responds better than static posts, so put more effort into creating high-quality branded videos. Also, check post insights to help you plan your posting strategy and keep your audiences engaged. With better engagement, get more followers on the Facebook business page. 

7. Utilize the power of hashtags.

Hashtags on Facebook are a powerful element that boosts page reach and followers. To see a better reach of your content, use industry-specific trending hashtags. Additionally, you can create unique branded hashtags and encourage your audience to use them.

When people search for any particular product on Facebook, they can reach your Facebook business page through hashtags. Thus, it boosts brand discoverability and helps you get more followers on Facebook business page. Moreover, hashtags help to categorize your content, and you can easily collect them to embed them on the website. 

8. Choose the correct time for posting.

The time of posting and what you post on your Facebook business page impact engagement. Thus, you should know the correct timing of posting so that it can reach the maximum audience. 

Analyze the peak active time of your targeted audiences on Facebook; this is a pathway to generating better engagement. You must plan your posting schedule accordingly, whether late at night, early in the morning, or at any time. Posting content mid-morning on weekdays on Facebook can result in good engagement. 

9. Create or engage on Facebook groups.

You can find many Facebook groups in different niches. These groups have a thriving community of people who help to grow the Facebook business page. You can create your own group or join an existing group in your niche. 

Facebook groups help you take your business page to a vast targeted audience. These groups help you interact with the people who join their question-answer sessions that put light on your Facebook business page. When more people discover your business page, it attracts more followers. 

Parting Note

Facebook has become a significant marketplace, with many businesses offering great products, making it very crowded. To grow your business, get followers on your Facebook Business page. 

This article has explained some great ways to grow Facebook business pages with better engagement. You need to maintain consistency, be experimentative, and keep analyzing your strategy so that efforts pay off. 

So, what are you waiting for? Follow the strategies and help your Facebook business page to grow.