For far too long, marketers have viewed Instagram as primarily a platform for B2C engagement. It’s time to change that viewpoint since Instagram is a valuable resource for B2B businesses. It can elevate your brand, grow your audience, and foster customer loyalty. In essence, Instagram for B2B marketing is not a dubious topic anymore.
If you’re still uncertain about Instagram’s potential for B2B, be prepared to change your perception. We are here to help you reshape your approach. Let us take a look.
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Why Should B2B Brands Be On Instagram?
Here are some of the reasons why B2B brands are on Instagram.
1. Instagram Hasn’t Seen Rocky Beginning
Since its launch, Instagram has dealt with many followers and users. With marketers vying for the attention of their target audience, Instagram was the right platform even from the beginning.
For example:
- The Instagram app was launched on Oct. 6, 2010, and registered 25,000 users in one day.
- By December 2010, Instagram had reached 1 million users.
- In April 2012, Facebook acquired Instagram for $1 billion, which increased the app’s resources and reach.
- Shortly after the acquisition, Instagram launched its Android app, which helped accelerate its growth and reach a broader audience.
- In 2020, when TikTok was banned in many countries, Instagram launched reels, which users warmly welcomed.
2. Instagram Allows The Marketers To Engage with Target Audience In Different Format Of Content
Starting or keeping up with the marketing strategy on a new platform is not something your brand should take lightly. It is a business decision that deeply analyzes the target audience and marketing strategy to convert the viewers into customers.
Instagram provides a unique opportunity for B2B brands to experiment with different forms of content, such as carousel posts, single posts, 24-hour stories, highlights, and Reels. As a business owner or marketer, you can also experiment while growing your existing follower base on Instagram, maintaining relevance. Another way to showcase your brand is to add Instagram feed to website. Using Instagram widget on your website, you can have a visual portfolio to convey your brand message.
Before you explore the different formats of Instagram content, brainstorm ideas relevant to your niche. Then, discuss with your teammates how to build an Instagram strategy to land you on your target audience’s feed.
3. Instagram Offers Many Features To Grab The Attention
Apart from single posts where you are allowed to upload a picture, Instagram offers an ample number of content formats. This helps businesses to reach a more significant number of people, increase brand recognition, and generate more sales.
Here is a dissection of all the content formats.
Reels: Reels are the 90-second short-form videos users can create for their Instagram business account. Users can edit these videos as required. Instagram provides users with various features to edit these Instagram reels using stickers, color gradients and more.
Stories: Instagram stories are a way to share photos and videos on one’s feed for 24 hours. Stories appear at the top of a user’s news feed, enhancing visibility. They are separate from the traditional feed and do not appear in the grid.
Live Broadcasts: Instagram Live allows users to broadcast videos to their followers and engage with them in real-time.
Instagram Marketing Examples For B2B Brands in 2025
Now that you know why your brand should be on Instagram, let’s discuss how to do so. There are tons of Instagram marketing examples for B2B brands in 2025. Let’s examine them one by one.
1. Chili Piper
Chili Piper empowers sales teams to enhance efficiency with an inbound sales solution with sophisticated qualifying, routing, and booking software. Their product aligns with the requirements of sales professionals, and their Instagram presence also reflects this connection.
Chill Piper’s Instagram feed features various posts about mental health, remote work, and productivity. Although these themes may not directly relate to sales software, they resonate with the interests and challenges faced by their target audience.
The key takeaway is that B2B Instagram marketing for small businesses goes beyond driving immediate sales; it’s about nurturing relationships with potential customers. Share content that addresses your buyers’ pain points to make your account appealing and worthy of a follow.
2. Unbounce
Regarding driving traffic conversions on Instagram, the experts at Unbounce have mastered the art of using Instagram stories Highlight. This landing page solutions provider leverages Highlights to share various topics, such as updates on new products, insights into their employer’s branding, and promotions for their content.
One of the great features of Highlights is their flexibility; they can easily be rearranged, removed, or updated to keep the profile fresh and relevant.
The key takeaway is that Instagram Stories offers several interactive features like polls, links, and quizzes. Using the Highlights, B2B brands can extend the lifespan of these engaging elements beyond the usual 24-hour limit, maximizing the impact of their creative initiatives.
3. Litmus
Litmus, an email marketing platform, effectively utilizes Instagram to showcase its knowledge, especially when tackling intricate subjects like email deliverability and performance metrics. It successfully conveys complex information through engaging and comprehensive Instagram carousels.
One noteworthy post condenses a wealth of insights into a compact 1:1 format. Over nine tiles they offer 18 valuable tips for crafting compelling subject lines, incorporating guidance from team members and industry experts. This approach reinforces their brand as thought leaders and delivers high-quality content to their followers and potential customers.
The key takeaway from their B2B marketing plan for Instagram is that carousel posts tend to achieve a higher engagement rate than traditional posts. This means sticking with just one Instagram content that works well for their business.
Tips on Using Instagram for B2B Marketing
Here are some of the best ways to use Instagram for B2B marketing.
1. Clarify Your Goals and Audiences For Instagram
When using Instagram effectively, clarifying your goal and understanding your audience are essential. Merely posting content without a clear strategy won’t yield meaningful results. Start by defining your goal: Are you aiming for brand awareness, driving website traffic, or increasing engagement on Instagram?
Next, identify your target audience. Understanding their demographics, interests, and online behaviors will shape how you create content that resonates with them.
Engaging visuals and compelling captions are critical, but they should align with your objectives and speak directly to your audience’s needs. Using analytics and insights can help you refine your content over time.
2. Perform a Content Audit
Creating a B2B Instagram marketing strategy is a good opportunity to examine existing content with fresh eyes. As you review the content library, consider what content serves a purpose and how it was used.
Here is how you can run a content audit in 2025 :
a. Review Your Profile
Start by evaluating your Instagram profile and making the necessary adjustments to inspire followers, clients, and future customers. Pick the right words for your Instagram bio, but avoid stuffing keywords.
Tip: Instagram recently launched the option to add up to 5 lines to your Instagram bio, so make sure to use this feature.
Review your Highlights section, and add and remove stories to serve your marketing purpose.
b. Research your Community and Followers:
Researching your community and followers can help you create valuable content for your audience. This can also include finding out what hashtags your audience uses, their language, demographics, and content type they would like to watch.
c. Remove Fake Followers
Protect your Instagram by removing the flagged followers. These followers are often fake accounts or bot accounts. Recently, Instagram introduced a new feature that enabled users to remove flagged followers in just a click. This feature is available to accounts with more than 1000 followers.
d. Review your Instagram content mix
If you radically want to change how people see your Instagram profile, you must pay attention to the content mix. Review what type of content works best for your Instagram account. For this, you can use the built-in Instagram analytics tool.
e. Review Your Hashtags Strategy
No matter what your next Instagram expert says, Hashtags will never go out of style on Instagram. Choose popular hashtags for your niche that align with your products and services. Use a mix of niche and branded hashtags to create a brand voice.
3. Hop On The Trends Before they Go Away
A great way to discover Instagram trends is to browse the Explore page and search for specific accounts in your niche. Other than that, here are some sure-shot ways to find trends for your Instagram account.
To view the Reels trends on Instagram, you have to follow these steps:
- Select the Professional Dashboard on your profile and click on Reels Trends or tap the three-line icon on your profile and select Reels Trends.
- Pick reels from Audio or Hashtags.
- You can see the prompt “See What’s Trending on Reels” on your page. Tap on the button to enter the destination for Reels trends.
- After you are done with the above steps, you will now be able to see
Trending Audio: Here, you can find the latest trending audio and hear what people engage with on Instagram.
Trending Hashtags: Discover the latest trending hashtags to join the conversation and grow your audience by reaching out to people.
4. Test And Learn
Change is the only constant in the realm of social media. With an ever-evolving landscape of new features, tools, and algorithm revisions, it’s vital to remain adaptable in your strategy. Emerging trends like the growth of B2B influencers on Instagram further emphasize the need for innovation.
To stay ahead of the curve, embracing a mindset of creative experimentation is crucial. Implementing regular A/B tests allows you to gain valuable insights into your audience’s preferences. Dedicate time to explore various creative elements, messaging, and hashtags to identify what resonates with your audience. By leveraging these insights, you’ll position your B2B brand as a formidable presence on Instagram.
The Final Take
Instagram is an ever-evolving platform that has become pivotal for the B2B industry. It provides businesses with innovative ways to connect with their audience. By embracing diverse content formats like Reels, Stories, and Live broadcasts, B2B brands can effectively highlight their expertise, showcase products, and enhance their potential in a more personal way.
In 2025, if you still sleep on Instagram, you will regret it later. We have mentioned all the ways you can use Instagram for B2B marketing and see your business grow. So what are you waiting for? Go ahead, try all the tactics, and reach the heights you deserve.
FAQs
When done right, using Instagram for B2B marketing can be drastically effective. First, you must understand your ideal clients and tailor your content to their needs. Then, make sure your Instagram profile is optimized for better visibility. The next step is to utilize all the features of the platform—reels, stories, carousels, and more.
Yes, Instagram can be effectively used for B2B marketing.
While traditionally seen as favorable for B2C, many B2B companies have leveraged the platform to build brand awareness, showcase products, and engage with their potential customers. Businesses can connect with their target audience by sharing valuable content such as industry insights, behind-the-scenes videos, client testimonials, and more.
The best time to post on Instagram for B2B businesses is typically aligned with the working hours of your target audience. Weekdays, especially Tuesday through Thursday, generally see higher engagement rates. Posting during lunchtime (11 a.m. to 1 .p.m.) or after work hours often helps get better results. However, analyzing your specific audience to determine their peak times is also essential.
To find B2B customers on Instagram, start by optimizing your profile with a clear description of your business and its value proposition. Use relevant hashtags related to your industry to increase visibility. Engage with industry-specific accounts, participate in conversations, and comment on posts to attract new customers. You can also utilize Instagram’s explore features to discover running targeted ads to reach specific business audiences.
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