How to Embed Facebook Feed on Squarespace Website

The evolution of social media marketing completely transformed the way brands and businesses communicate and target their potential customers. Not only did it allow them to promote their products and services, but also, opened doors for targeting their customers in creative ways. 

It is undeniable that brands made the most of the massive presence of users on social media by adopting various strategies. Speaking of social media networks, Facebook has scaled up to become one of the most highly leveraged social media platforms worldwide. With more than 2.9 billion active users worldwide, this social media giant has provided its users with a space for increasing their interaction with their friends/ relatives, for making new connections, etc. 

Similarly, brands began to take advantage of this by using the platform for their marketing efforts. Out of all the strategies adopted by brands, one of the most popular and famous tricks is to embed Facebook feed on website. 

Clueless about the strategy and how to leverage this strategy for maximum benefits? 

You have stumbled upon the right blog then! 

In this post, we are going to tell you step by step guide to embed Facebook Feed on Squarespace website using Tagembed.

We shall also be shedding light on a few benefits that you can enjoy while adopting this strategy. 

Without any further ado, let’s get started! 

Step by Step Guide To Add Facebook Feed On Squarespace Website

Tagembed is an extremely responsive and promising social media aggregation tool that can be used by its users to seamlessly collect, curate, and embed social media feeds from various social media networks like Instagram, Facebook, Twitter, and many more. 

The users have the ability to select their content aggregation source before collecting the content. 

They can also use the features of the platform to increase the effectiveness of the Facebook widget. The Facebook widget can be customized using a variety of options like themes, layouts, fonts, and other styling options. Tagembed knows the importance of premium content hence, it provides a content moderation panel to the users to remove any unwanted or inappropriate content from the widget before publishing. 

Not just this, the users can also keep the performance of the Facebook widget in check after making it live on the website by getting insights into details like engagement, clicks, impressions, etc. 

If at all, you come across an issue while using the platform, you can take assistance from the solid back support team anytime you want. 

Now that you know everything about the platform, follow the embedding steps mentioned below to effectively integrate Facebook feeds on Squarespace website. 

For your convenience, we have divided the steps into 2 broad steps to make the process much simpler and quicker. 

Step 1 – Aggregate & Create The Facebook Widget 

1. Start the process by logging into your Tagembed account. If you do not have an existing account, then you can create a Free Account

2. You will reach the dashboard of the platform after logging in.

3. Here you will have two options

(a) If you have a new account, you will be set to go ahead with the next steps. All you need to do is click on Open to proceed 

(b) If you are an existing Tagembed user, then you will need to click on create widget, give an interesting name to the Facebook widget and click on the Create Widget

4. Next, you will see a pop-up window. Select Facebook from the mentioned options 

5. You will be required to select your connection type i.e.- the source from where you wish to aggregate the content. You can choose from page, my profile posts, albums, page reviews, page mentions. 

6. Next, you will be required to fill in the Facebook account credentials and you will be able to see the Facebook feeds in the widget editor in a couple of minutes 

At this stage, you will be given the option to customize and moderate the Facebook feed exactly how you want it to look. Once you are convinced with the look of the Facebook widget

Step 2 – Embed The Facebook Widget On Squarespace 

1. Now click on the Embed Widget button on the bottom left corner of the editor 

2. From the pop-up window, select Squarespace as your preferred website building platform 

3. You will have the option to adjust the height and width of the widget how you want. Click on the Copy code option once you are done 

4. Log into your Squarespace account and Click on the Edit button to embed the Facebook feeds 

5. Next, click on the “+” button 

6. Select the </> code option 

7. Paste the copied embed code in the editor and click on Apply 

8. Complete the process by saving the changes and you are done! 

Super easy, wasn’t it? These are all the steps involved to easily embed Facebook feeds on your squarespace website and it does not take more than a couple of minutes! 

If you are still wondering about how it would help your business in the long run, then have a look at the section below. 

Why Should You Embed Facebook Feed To Squarespace Website? 

Boost engagement of the website visitors 

One of the most crucial and difficult tasks for brands and businesses is to keep their website visitors hooked on the website for long time. It is quite known that people love scrolling through social media. As a matter of fact, on average, a social media user spends more than 2 hours daily on the platform! 

Embedding Facebook feeds on the Squarespace website is an excellent way to keep the users hooked on the website due to its engaging content. 

Display User-Generated Content 

Social media users highly leverage the platform to share their experiences with brands and products leading to the generation of User-Generated Content. Posts, videos, reviews, or even GIFs created by the existing users of a brand works extremely well for the brand’s growth. 

Potential customers of a brand rely on UGC before making a purchase and embedding such content into the website works brilliantly to drive in more sales and conversions. 

Improvise The Overall Look Of The Website 

Even though it is important for you to offer a website with a user-friendly interface, it is equally important to concentrate on the design and overall look of the website too. 

Embedding a customized Facebook widget on Squarespace that compliments the overall look of the website can help in urging the website visitors to explore the website more. Moreover,  Facebook feeds are vibrant, and including them on the website can be your best bet! 

Also Read: How to Add Facebook Photo Album on the Website

Closing Note 

We are wrapping up this post and you are now aware of the most sought-after strategy that has helped brands and marketers surpass their competitors and maximize their profits. 

Since you are now acquainted with a detailed step-by-step guide to Add Facebook feed on Squarespace website and the benefits of leveraging this strategy, go ahead and start the process immediately by creating your Free Tagembed account!