How To Embed YouTube Video In Shopify Store

Of all the mediums, videos have emerged victorious to successfully convince people about the content that needs to be delivered. To make the most of this, budding brands and marketers began to use moving content to reach a wider audience, boost engagement and get more brand awareness. 

In this blog, you’ll learn about the most efficient ways in which you can easily embed YouTube video in Shopify website using Tagembed. Additionally, we will be shedding light on how this strategy can benefit your brand tremendously. 

Without any further ado, let’s get started!

Two Easy Methods To Seamlessly Embed YouTube Video in Shopify

The users can effortlessly adopt this strategy using Tagembed – a social media aggregator tool with a set of promising features that allow users to collect, curate, and embed content from over 15+ social media networks.

In this section, we will be shedding light on the step-by-step guide to embed YouTube video in shopify using the two easiest methods. 

Method 1 – Using The Tagembed Shopify Plugin 

Before we dive into the embedding steps, here’s a little insight into the Tagembed Shopify app.  

Shopify Instagram Feed TikTok Videos

This app was designed exclusively for embedding social content on Shopify. It can be easily downloaded from the Shopify app store and does not require any technical knowledge or coding skills to embed on website. Overall, it is great for all brands who own a Shopify store and wish to increase their impact.

Have a look at the steps below. 

Step 1 – Install & Activate The Tagembed Shopify Plugin

  • Redirect to the Shopify app store and type in term “Tagembed” in the search bar
Facebook Feed Shopify App
  • Click on the option to open the app and click on Add App to download the app for Free
  • Once the app is installed and ready to function, follow the below steps. 
Add YouTube Video on Shopify

Collect, Moderate, Customize and Embed Youtube Video on Shopify Store

Install app

Step 2 – Aggregate YouTube Videos 

  • After opening the app, you will be redirected to the dashboard of Tagembed Shopify app.
  • On the top-right corner, click on the Create widget button. 
  • Name your widget and click on the Create widget. 
  • A pop-up will appear “Pick a source”, select YouTube as your content aggregation source. 
  • Next, you will be given the option to aggregate the feeds by choosing your connection type (Channel, Playlist, Keyword, etc.
  • Fill in the required credentials and click on Create feed.
  • You will be able to see the aggregated feeds in the widget editor in a couple of seconds. 

To increase the appeal and effectiveness of the YouTube widget, the users can leverage features such as customization/styling options, content moderation panel, insightful analytics, and a back support team for assistance. 

shopifyImg Best YouTube Video Shopify App

Step 3 – Embed YouTube Video In Shopify Store 

  • Once you are done with personalizing and customizing the YouTube widget, you will be set for the embedding process 
  • Start by clicking on the Embed Widget option on the bottom left corner of your widget editor 
  • From the pop-up, select Shopify as your website CMS
  • Select the section or the webpage where you want to showcase your YouTube widget along with the location (Top, Bottom).
  • Finally, click on the Add to pages button.

Kudos! You will successfully embed YouTube video in Shopify store using the above steps! 

Add YouTube Video to Shopify

Method 2 – Using The Tagembed Widget 

If you do not wish to download or use the plugin or app to embed the YouTube widget on your website, then the other alternative is to use the Tagembed tool for the process. 

Follow the steps below to easily embed YouTube Video in Shopify store.

Step 1 – Aggregate The YouTube videos 

  • Start by logging into your Tagembed account. If you are new, you can create a Free Tagembed account for the process. 
  • Here, you will get two options. If you are an existing user, you would be required to click on the Create New, give an interesting name to the widget and click on Create Widget to start the aggregation process.
  • If you are a new user, you will simply need to click on the Open option, and you will be set to aggregate the YouTube widget. 
  • Click on YouTube as your content aggregation source from the pop-up menu. 
  • Next, you will get an option to choose your connection type- channel, playlist, keyword, etc.
  • Click on the Create feed option, and you will see the aggregated feeds in the widget editor. 

Step 2 – Generate The Embed Code 

  • After you are done personalizing and customizing the YouTube widget as per your likes and preferences, click on the Embed Widget option in the bottom left corner of the editor. 
  • A pop-up will appear from where you will be required to choose your website building platform. Select Shopify from the CMS options
  • Click on the Copy code button to generate the embed code and Copy it on the clipboard. 

Step 3 – Embed YouTube Widget On Shopify 

  • Log into your Shopify admin account, and under the sales section, click on the Online store option. 
  • Select Themes from the drop-down menu and click on the Customize option 
  • On the left menu panel, select Custom content
  • Select Custom HTML and paste the embed code in the given section 
  • Save the changes to complete the process, and you will have successfully embedded the YouTube widget on your Shopify website. 
YouTube Video on Shopify

Key Benefits Of Embedding YouTube Widget On The Website 

1. Videos = More Engagement 

As mentioned at the beginning of this post, YouTube has exploded in popularity since moving content is much more engaging than its text counterparts. Here is a fun fact: Visuals are 10 times more effective and engaging than texts. 

Being the first point of interaction, websites need to comprise content that is engaging and holds the ability to keep the visitors hooked for a longer time. Hence, if you embed YouTube video in Shopify Store then it may help you attain that. 

Add YouTube Video on Shopify

Collect, Moderate, Customize and Embed Youtube Video on Shopify Store

Install app

2. Bring Vibrancy To Your Website 

Apart from being engaging, YouTube videos have a stunning, appealing presence. When you fetch the appealing YouTube videos and embed them on your website, you add more liveliness to your website. 

Moreover, the design of your website needs to be on point to make the visitors interested in your brand. Even though the content plays a major role in keeping your website on point, a boring and dull-looking website can be quite off-putting for the users. 

3. Reduce The Bounce Rate Of Your Website 

A high bounce rate reflects that your website lacks an interesting element that needs to be worked on. When you embed YouTube video in Shopify it holds tremendous potential to keep your visitors on the website for a long period that would lead to an increase in their dwell time. 

A high dwell time of the visitors would reduce the dwell time of your website.

Final Thoughts 

Out of all the social media platforms, YouTube, with more than 2 billion active users, is one of the highest used social media networks. 

Embedding YouTube content on the website is a much sought-after strategy that needs to be used by all brands and businesses to enjoy the benefits mentioned above and much more. Perhaps, it is not limited to only that you can also add Instagram Feed to shopify, TikTok Videos, and more to increase engagement, boost sales, increase social reach, drive traffic and conversions on your store. We are certain that you must be set to embed YouTube video in Shopify store now. 

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