How To Get a Verified Badge On Instagram – 2024

With over a billion active users, Instagram has become one of the most popular channels for sharing photos, videos, and stories. Whether you are a celebrity, influencer, or just a regular user, getting verified on Instagram is a coveted achievement. The blue tick or checkmark next to your username indicates that Instagram has confirmed your identity and authenticity, which can increase your credibility and visibility on the platform. 

However, getting verified on Instagram is not an easy feat. The verification process is selective and reserved for accounts that Instagram deems essential and valuable, such as public figures, brands, and entities. 

Instagram has specific verification criteria, and meeting these requirements does not guarantee verification. In this article, we will explore step-by-step how to get verified on Instagram. We will highlight the eligibility criteria, the verification process, and tips and tricks to increase your chances of getting verified. 

Whether you are an aspiring influencer or a business owner, this guide will equip you with the knowledge and tools to stand out on Instagram. So, let’s dive in and learn how to get verified on Instagram!

What Is Instagram Verification? 

Instagram verification is a process of obtaining a blue checkmark badge that serves as proof that an account belongs to the user, artist, brand, or organization it represents. You might have come across these verification badges on various social media platforms like Twitter, Facebook, Tinder, etc. 

The blue checkmark badge is an indication that the respective platform has verified the account’s authenticity and that it can be trusted.

These badges are designed to highlight genuine accounts so that Instagram users can quickly identify and follow the correct person or brand. They can easily be spotted in search results and on profiles, and they represent authority.

Who Can Get Verified On Instagram? 

Are you wondering how to request a verified badge on Instagram? While anyone can ask for one, Instagram is very selective about who gets verified. So, if you’re not sure whether you meet the criteria, how can you tell? 

It’s important to note that just because you’re verified on other social media platforms, this doesn’t mean you’ll automatically be verified on Instagram. According to Instagram, only specific public figures, celebrities, and brands are eligible for verified badges. 

To be considered for verification, you must first ensure that your account adheres to Instagram’s Terms of Service and Community Guidelines. Additionally, your account must meet the following criteria: 

Authentic: Your account must represent a natural person, registered business, or brand. Fan accounts and meme pages are not eligible. 

Unique: Only one account per person or business can receive verification unless it’s a language-specific account. 

Public: Private accounts are not eligible for verification. 

Optimization of IG Account: Your account must have a complete bio, profile picture, and at least one post. 

Notable: This is where things get a bit subjective. Instagram defines a noteworthy name as one that is “well-known” and “highly searched for.” 

If you believe your account meets these requirements, you can go ahead and request verification. Good luck!

Two Different And Effective Ways To Get Verified On Instagram

1. Get Verified As A Celebrity 

Step-By-Step Guide To Getting Verified On Instagram 

If you are a public figure, celebrity, or brand and meet specific account and eligibility requirements, you can request a verified badge. Here are the simple steps to get verified on Instagram. 

Make sure you are logged in to the account for which you want to request the badge. 

1:  Go to your profile by tapping on your profile picture in the bottom right and tap on the three lines in the top right corner. 

2: Next, tap “Account type and tools” under “For professionals” and select “Request verification.” 

3: Enter your full name and provide a government-issued photo ID or official business documents. Follow the on-screen instructions and tap “Submit.”

2. Subscribe To Meta Verified

Before you apply for Meta Verified, make sure you meet the eligibility requirements. To qualify, you must:

1. Be 18 years or older.

2. Create a public or private profile using your full name and including a profile photo with your face.

3. Meet minimum activity requirements, such as having a prior posting history.

4. Have a valid photo ID that matches your profile name and profile picture.

5. Enable two-factor authentication on your profile.

6. Follow the Terms of Use and Community Guidelines.

If you meet all these requirements, follow these steps to sign up for Meta Verified using Instagram:

Step-By-Step Guide To Subscribe To Meta Verified 

1:  Open your Instagram profile by tapping your profile picture on the bottom right of the app. Tap the three lines on the top right to open the menu.

2: Choose ‘Meta Verified’ and read through the information. Tap ‘Next’.

3:  Select the Meta accounts you want to verify.

4: Confirm and pay. Unless you cancel, you will be charged a monthly subscription fee going forward. Your blue verification badge and all the associated benefits may not appear for up to 48 hours.

Things To Know Before Getting a Verification Badge On Instagram 

• Keep in mind that submitting a request doesn’t guarantee that your account will be verified, even if it is eligible. 
• Submitting multiple requests doesn’t increase your chances of verification, and applying for verification multiple times before receiving a decision will cancel your application. 
• Once your account is verified, you cannot change your username, and verification cannot be transferred to a different account. Note that verifying your account on Instagram will not verify your account on Facebook. 
• If you receive a verified badge using false or misleading information, your badge will be removed, and your account may be disabled. After you apply for verification, learn what happens next. If your account is verified, you may want to enable additional security tools like two-factor authentication.
• You can still apply for a Meta Verified subscription if you already have a notable profile and an existing verified badge.

Who Should Get Verified On Instagram

Getting verified on Instagram is a great way to establish your credibility and authenticity on the platform. However, not everyone is eligible for the coveted blue tick.  If you are wondering if you should get verified on the platform, take a look at the list, find out if you fall into the criteria, and then take action. 

Celebrity And Public Figure: Generally, Instagrammers who should get verified on the platform include public figures, celebrities, brands, and influencers with a significant following and engagement on the platform. Verification helps distinguish their accounts. 

At The Risk Of Impersonation: accounts that are at risk of being impersonated or have a high potential for being impersonated, such as government, political, or law enforcement agencies, also qualify for verification. Along with that, small businesses on Instagram are also at risk of impersonation; in such a scenario, they should also go for getting verified on Instagram. 

Restaurants And Hotels: If you are interested in the hospitality business, take the verification badge on Instagram. It will help you stand out from your competitors. 

Creating an Instagram account is easy. Hence, it is even easier for your competitors to tarnish your business reputation. Before the accident happens, get verified on Instagram and stand unique and authentic. 

How To Use Instagram Content For Business? 

If you are wondering how you can make the most of your Instagram verification badge by being active on the platform, here are some suggestions that you can make for your Instagram business. 

Know your audience: Tailor content to their interests. Go through your competitors and check what they are posting. Check out their comments section and figure out the complaints their audience is making. Based on this observation, make changes to your content.  

Visually stunning: If there is anything that the platform loves, it is high-quality visuals. High-quality photos and videos grab attention and make your brand stand as an authoritative figure in the industry. 

Mix it up: When you are on Instagram, you do not have to post just one type of content. Stories, Reels, feed posts—keep it fresh and engaging.

Hashtags are key: No matter what your marketing gurus say, Instagram hashtags are here to say. So treat them like that. Use relevant hashtags in your Instagram content to reach a newer audience. 

Engage with your followers: Respond to comments, answer questions, and run contests in your niche. Talk to your followers in the comments section. Such gestures help the brand to connect with the target audience on a deeper level. 

Promote Instagram on the website: Having an Instagram widget on the website helps you establish authority over your website visitors. You can embed Instagram feed on the website using any social media aggregator.

The Final Words 

Getting verified on Instagram can increase your credibility and visibility on the platform. However, it is not an easy feat, and Instagram is selective about who gets verified. To get verified, you must meet the eligibility criteria, which include having an authentic, unique, and notable account that adheres to Instagram’s Terms of Service and Community Guidelines. 

Remember, getting verified on Instagram is not the end goal but rather a means to an end. The real goal is to create engaging content, build a loyal Instagram followers, and make a positive impact on your audience. So, focus on creating quality content and engaging with your audience, and the verification badge will follow. Good luck!