How to Set Up an Instagram Business Account

As a brand owner, if you are not leveraging Instagram for your business, you’re leaving a lot of exposure behind. Today, most business users use Instagram to build connections and grow their audience to enhance their sales. In fact, 63% of customers say Instagram helps them form meaningful connections with brands. Accessing various features of the Instagram business accounts is one of the biggest perks of switching to this account type. 

It’s a very easy to set up an Instagram business account. If you are about to start a business on Instagram, stick to this blog, where we will explore everything you need, from simple steps to create an Instagram business account to the benefits it offers. Hence, without further delay, let’s get started:

The Benefits of Using Instagram for Business 

Switching from an Instagram profile to an Instagram business account opens a doorway to various advantages. Let’s take a look at them: 

1. Boost Credibility

Before the Instagram business profiles feature was rolled out, followers were only able to engage with a business outside of Instagram by clicking the brand’s website link. But today, with an Instagram business account, your brand can access many features, such as contact through email, view shop, and other additional features. These features help businesses look professional, which builds trust and adds credibility to your profile. 

2. Access to Analytics

With a business account set up, you gain access to Instagram analytics. These analytics offer an overview of your account’s performance, including instagram’s engagement, reach and follower statistics. Additionally, these analytics provide details about your audience’s demographics and their most active times, helping you improve your strategy.

3. Use of Instagram Ad Options

Creating an instagram business account allows you to create social ads and boost posts. You just need to connect your Instagram business account to Meta to access more features, such as different ad campaigns, A/B testing, etc. This will help you conveniently promote your business account and get more followers on instagram quickly.  

4. Access to Business Account Features

In addition to the basic features, having a separate business account gives you access to various other features, such as different call-to-action buttons to include in your instagram profile. Additionally, you can directly see your products using the marketplace without switching to any app or website. 

Step-by-Step Guide to Creating an Instagram Business Account

Below are the steps to create an instagram business account for your business: 

Creating a business account from scratch 

To set up an Instagram business account, you must first create or use an existing one. However, below steps are mentioned on how to create an Instagram Business profile:

• Step 1 – Download the Instagram app or log in on the desktop. 

• Step 2- Fill out the form with the required details and create a free account. 

• Step 3 – Make sure to create a unique username and password, and you’re done. 

Now, let’s switch to a business account from a personal account you’ve created now

• Step 4 – Go to your Instagram profile and choose the ‘Edit Profile’ from the menu button. 

• Step 5 – Select the ‘Switch to professional account’ option. 

• Step 6 – Click on ‘Continue’ and choose your preferred category that best describes your business. 

• Step 7- You can choose to display the category on your profile or not. Select tap on ‘Done.’ 

• Step 8 – Select “Business” and click “Next.”

• Step 9- Review all the information and tap on the ‘Next’ button. 

You have successfully switched to an Instagram Business Account from a personal one. 

Adding a New Business Account to the Accounts Center

To add a new  Instagram business account  to the accounts center, follow these steps:

• Step 10- Go to your profile.

• Step 11- On the top, click ‘Accounts Center’

• Step 12 – Click Accounts

• Step 14 – Click Add Accounts and follow the on-screen instructions.

3 Steps To Effectively Use Instagram for Business

Here is the 3-step solution for your brand to make the best use of an Instagram business account: 

1. Create a strong Instagram marketing strategy

Most brands with a good following and strong engagement rates have executed some strategies to get there. Now, it’s your turn. A successful instagram marketing strategy includes creating high-quality content, publishing content consistently, and tracking your content to optimize further. However, it is essential to keep a few key points in mind:

A. Define your target audience

It is important to understand your niche audience before creating and publishing content so that your content resonates with their type. Conduct research on the Instagram platform and extract some data from your offline marketing to create a detailed buyer persona. Follow those potential leads and check out which brands they are following. This research will help you define your content strategy and align with the tastes and preferences of your target audience. 

B. Set goals and KPIs

Setting clear goals and key performance indicators (KPIs) helps your brand make data-driven decisions and focus on one goal. Some important goals and KPIs include sales, website traffic, engagement, follower count, influencer partnerships, etc. Tracking these KPIs will aid you in successfully achieving your business objectives. Also, they give your Instagram content a purpose and monitor progress on Instagram. 

2. Post Quality Instagram Content 

Instagram business account and its algorithm can be complicated. To maximize your Instagram marketing efforts, it’s essential to follow some time and best practices along with focusing on posting high-quality content. Let’s explore various strategies to enhance your Instagram business account. 

A. Test Using New Instagram Features

Instagram constantly brings new updates and features for its users to help them grow their following and presence. Testing these features to understand what works best for your brand is great. Some of the most recent Instagram updates include:

• Instagram introduces profile cards, which can act as virtual business cards for your brand to make new connections.
• You can now comment on Instagram stories, which can help you interact with your audience easily.
• Now, you can add up to 20 photos to your carousel. This provides brands and creators greater flexibility to display a wide variety of content in a single post.
• On Instagram, you can now share one note per post or reel with your mutual followers, which can help to analyze their behavior and interact with them. 

Try out these features in your business marketing and take advantage of them to enhance your brand’s marketing and online presence. 

B. Find the Right Tools and Apps to Create or Edit Instagram Posts

There are so many tools available on the market that you can use to create great Instagram content for your Instagram business account. Some are good for editing, while others give great photos. Here are some of the tools for your reference:

• VSCO is one of the best Instagram tool for creating beautiful photos on the go. It has an in-depth editing suite and high-quality default filters that can improve your photos. It also has a social media network where you can follow and share your work with creators, expanding your brand presence. 
• Snapseed is also an editing software that helps you fine-tune your photos. This software allows you to easily apply effects with a brush to specific parts of your photos.
• CANVA is one of the best editing software; you can edit your photos and videos for free.  Using this software, you can superimpose text, customize multi-image layouts, incorporate illustrations from a library of graphic elements, make AI-generated images, and much more. 
• Vimeo Create automatically turns your existing images and text into videos. You can publish your Vimeo-edited videos directly to your Instagram account and embed them in other locations.
• Instagram’s Boomerang feature publishes short video clips in play-forward and play-back format, creating a loop effect similar to a GIF.

Leveraging these tools can help you create excellent, engaging content and attract new audiences to your business account. 

3. Embed Instagram Business to Grow Your Followers

Nowadays, users love to interact with social media feed. Thus, bringing the same Instagram content to your website increases the chance of engaging users with your business account and enhancing your following. Using Instagram aggregator tools like Tagembed helps you embed instagram feed on website. Not just embedding, this tool has great features and themes that will help create an Instagram widget that aligns with the website’s aesthetics. 

Tagembed helps you easily curate feeds using various feed types, such as hashtags, handles, mentions, and more. It is also compatible with many CMS platforms, such as WordPress, Shopify, Wix, etc. 

Steps to embed feed using Tagembed 

Here are the steps to embed Instagram business feed using Tagembed:

• Step 1 – Create an account on Tagemed.

• Step 2 – Choose “Instagram” as your preferred network source.

• Step 3 – Choose your feed type from hashtags, handles, reels, mentions, etc. 

• Step 4 – Click ‘Publish’ and select your ‘embed on the webpage’ from the available options. 

• Step 5 – Choose your CMS platform and copy the code

• Step 6 – Login to your website and paste the copied code. 

Following these simple steps, you can easily curate an Instagram business feed and enhance your customer base. 

Benefits of  Using Tagembed

Still, wondering why you should use an Instagram aggregator like Tagembed? Let’s look at some of the top benefits of the platform:

• By aggregating Instagram business content on your website, you can enhance engagement and redirect new customers who might have yet to visit your Instagram business account.
• By showcasing your user-generated content online, you can build credibility and social proof for your business, influencing them to make purchase decisions. 
• Aggregating Instagram business will also help elevate your brand presence, thus giving you a wider reach. 

Conclusion

With Instagram’s growing popularity, using this platform for your business will help your brand enhance sales and conversions. It is perfect for brands to tell their story, create engaging content, encourage followers to share content, and explore more. Now that you have set up your Instagram business account, it’s time to implement all the above tools and steps. Let’s turn your Instagram audience into a great community by creating content that resonates with them, thus enhancing your brand credibility.