The Ultimate Guide to TikTok Trends: What’s Hot and How to Ride the Wave

People are always in touch with the latest things on social media, and in the case of TikTok, it is critical to keep up with TikTok trends. It has turned into an environment where trends, memes, and challenges thrive and are taken up by millions of users.

It is a great advantage for any brand using TikTok to network and market themselves or their products. However, managing a presence in the app and keeping up with the trends can be overwhelming since current trends on TikTok are created at a rapid pace.

And that’s where “The Ultimate Guide to TikTok Trends” comes in handy. This extensive resource is  about the latest TikTok product trends, analyzing the reasons for their popularity, and learning how to incorporate them into your strategy. 

From watch and bop beats to cool hashtags to fresh TikTok trends right now, let’s explore the TikTok platform and equip you with tactics to succeed in the sea of social media.

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$20 Billion and Beyond: TikTok’s Explosive Growth in 2024

TikTok has been making waves since its inception but the number it has racked up in recent years is astonishing.

Users and Engagement:

  • Monthly Active Users (MAU): TikTok’ MAU  is anticipated to go beyond 2 billion by the end of the year 2024.
  • US Audience: TikTok has its biggest audience in the US, with more than 150 million users actively participating.
  • Gen Z Dominance: TikTok remains dominated by Gen Z consumers but there was a growth in consumer participation amongst the Millennial group.
  • Engagement Rate: Research shows that TikTok boasts one of the highest engagement rates when compared with other social networks.

Revenue and Growth:

  • Revenue: TikTok’s revenue is expected to rise in 2024, and the estimated value of the social networking platform is expected to be around $23.6 billion.
  • Download Numbers: TikTok was the most downloaded app in 2023 with 672 million downloads, 124 million more downloads than Instagram.

Additional Insights:

  • Short-form video dominance: TikTok remains the leader in short-form video, with this format being the most popular.
  • Evolving Trends: There is always a content piece trending on TikTok that pops up and this makes the platform demanding to brands.
  • UGC Powerhouse: The use of UGC on TikTok is crucial. Challenges, stitches, and duets help build a community on the platform.
  • Shopping Integration: The integration of shopping on TikTok has become increasingly advanced, allowing users to easily move from browsing to making purchases within the app.

Why TikTok Trends Matter for Businesses

When it comes to TikTok vs Instagram, Instagram focused on longer videos earlier, while TikTok has always been centered around creating content that goes viral. A TikTok trend can elevate your content and enhance the popularity of your brand.

Boost Sales & Conversions

Boosting brand visibility doesn’t only result in increased sales, but can also directly contribute to a rise in revenue. You can involve the user in a fun way through a TikTok trending video and put it where they are likely to make a purchase.

– Harness the Strength of Influencer Marketing

Using popular hashtags and participating in challenges can create an authentic bond with influencers on the platform. By utilizing influencer marketing, you can increase your audience and trust through the use of a recognizable individual.

– Increased Brand Awareness

Through TikTok trends for business, you can introduce your brand to a wide audience who may not have encountered it otherwise. This opens up an opportunity for you to boost sales and conversions by targeting a new set of audience.

– Enhanced Engagement

It is important to note that people enjoy engaging in content which is TikTok trending! Including trending elements  contributes to users’ engagement with your content in the form of comments, shares, or duets.

Humanize Your Brand

TikTok has a less formal and more intimate approach to brand and audience interactions. Thus, the idea of jumping on trends on Tiktok can help reveal the brand personality and engage the target audience more effectively.

Top Current TikTok Trends to Spark Your Creativity

Now, let’s dive into some of the current TikTok trends blowing up on TikTok right now.

a.) The “Sounds On” Challenge 

This trend leverages the use of short audio clips popularized by TikTok. Don’t limit yourself to mere music it can be a funny voice-over, a product jingle, or even a customer testimonial turned into a catchy phrase.

Companies could develop jingles that capture the essence of a specific aspect or utility of their products, encouraging users to record themselves using it innovatively. 

Picture of a customer who says that your product is very easy to use creates a dare where users record themselves using the particular feature in the shortest time possible.

b.) The “Filter Swap” Effect 

The list of filters that TikTok provides to its users is only growing and it opens so many opportunities for brands. Do not limit yourself to presenting product transformations! Use filters to generate engaging quizzes with filter options that are connected to your brand or product. 

For example, a clothing brand could create a filter that transforms the color of a piece of clothing and allows users to ‘choose’ their preferred color with a duet. You could even create a brand filter for your company and make it even more exclusive while encouraging users to create content.

c.) The “Duet with a Creator” Collaboration 

This trend encourages brands to collaborate as well as taps into the power of TikTok influencers. It also allows businesses to find creators that not only appeal to their target demographic but also whose content creation style fits the business’s aesthetic. 

Encourage them to a singing contest where they have to sing or perform a song that promotes a product or a fun activity related to the brand. This collaboration can help you reach out to a new audience as well as add the personal touch of the creator’s personality.

d.) The “Describe Your…” Trend

Businesses can use transitions, text on images or videos, and even jokes to capture the audience’s attention and portray their brand story,  value proposition, and company culture. Picture, for instance, fast-moving images to describe your brand personality, and then superimposing texts that capture your main values. 

This format is perfect for making your brand popular on TikTok since it is entertaining and will attract a new audience.

e.) The “Stitch This” Challenge 

Do not just sit and wait for the users to join and stitch your videos! Businesses can go ahead and create a conversation by coming up with a branded ‘Stitch This’ challenge. 

Share a short funny skit or a product demonstration and say to the users that they can stitch it into something of their own with a twist. This creates user-generated content (UGC) that is genuine and engaging but also encourages the viewers to associate the content with your brand.

f.) The “Green Screen” Effect 

Think beyond static backgrounds! Use it to produce product commercials in the most imaginative environments, show your viewers how your product is made, literally, fly them to your factory, or even make informative content with bright illustrations that will help to explain the most complicated concepts. 

This is because some numerous features and options are available, meaning that you can come up with unique ideas to market your brand and attract the attention of users.

Pro Tip: Showcase Your TikTok Success with Tagembed!

Looking to take your on-brand TikTok videos to the next level? Tagembed is the perfect social media tool for you With Tagembed, you can easily embed TikTok videos or short form video on website, along with positive customer reviews and other social feeds.

This forms a central point for your brand’s social media pages, helps in building trust between your brand and potential customers.

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How to Ride the TikTok Trend Wave: Practical Tips

Now that you’re armed with knowledge about the hottest trends, here are some actionable tips to help you integrate them into your content strategy:

  • Authenticity is Key: Do not simply follow the trends for no apparent reason. They should be in line with your brand and be appealing to your target demographic.
  • Embrace Humor & Creativity: Users go to TikTok primarily for a form of entertainment. It is always safe to try out humor, telling some stories or even try out some unique styles of video production.
  • Post Consistently: TikTok algorithm is quite unique in the sense that it rewards accounts that are active. Create a content plan and try to post frequently to ensure that your audience will remember about your brand.
  • Track Your Analytics: TikTok Analytics is a feature that gives users more information about their videos. Try to understand what works with your audience and what does not, and adjust your strategy based on that.

Stay Ahead of the Curve & Reap the Rewards

By staying informed about current TikTok trends, incorporating them into your content strategy, and leveraging tools like Tagembed to showcase your efforts, you can position your brand for success on this dynamic platform. 

Remember, the key is to be authentic, creative, and consistent in your approach. So, grab your phone, unleash your creativity, and start filming! Don’t forget to track your analytics and adapt your strategy as needed to truly maximize your reach and engagement. 
By embracing the ever-evolving nature of TikTok, you can reap the rewards of increased brand awareness, deeper customer connections, and potential sales growth.

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