Verify Business On Google: Everything You Need To Know

You probably know this: The core of amplifying your local search engine rankings is to have an active and authoritative Google Business Profile. Once verified, you can add a Google review widget on your site, add your product listings, take your near me searches on the rise, and more. But, easy to say is hard to do, right?

Verifying your business on Google isn’t always a walk in the park, because of the hectic verification process and errors. So, to simplify this hassle, we are here to discuss how to verify business on Google in quick, simple steps.

What is Google Business Verification?

Google Business Verification is the process of verifying that the business listed on Google is authorized and valid. It makes sure that the business is managed by an authorized person and is not false.

Additionally, with Google Business Verification comes the right to list your products and services, adding all the relevant information and reviews for your business.

Why Google Business Profile Verification Matters?

Here are some more reasons why you should verify your business on Google:

1. Business Visibility

When you verify business on Google, you make your business visible to a broader audience online. Without completing this process, your business will not be visible on the Google listing. Hence, a verified and well-managed Google Business Profile allows potential customers to reach you and trust your business.

2. Customer Interaction

Customers can easily interact with your business through messages and calls. When you verify Google My Business, it becomes easy for them to trust you and they can leave Google reviews, ask any questions and access your address and contact details.

3. Enhance Local SEO

Verified profiles have a higher chance of appearing in search engine rankings. As more and more positive Google reviews are displayed on your review page, the higher the chances of Google recommending it to users. Additionally, make sure to completely optimize your profile for local ranking, as it receives 80 to 300 clicks per month.

4. Post Updates

With Google Business Verification, you will receive access to many things that help you enhance your business. You can post updates, events, photos, videos, logos, and more on your business profile to acquaint customers with what you offer. Plus, you can add your business hours, product details, and descriptions to enhance your conversions and sales. Guess what? More than 5% of GBP views result in conversions, and it’s rising.

Methods To Verify Business on Google

Here are some of the Google My Business Verification methods:

1) Video Verification

Google will ask you to record a video of yourself showcasing the location, authenticity, and other relevant information to verify business on Google. You need to record a 360-degree view displaying the front, end, and other locations of your shop. Next, upload it, and Google will take 5 days to review your Google Business Profile. Here are the detailed steps for the same:

• Step 1 – Sign in to your Google Business Profile
• Step 2 – Choose the location you want to verify.
• Step 3 – Click on verify now and select start.
• Step 4 – Submit your verification video, and you’re done.

2) Instant Verification

This is a rare case where you can directly verify business on Google without going through any verification process. According to research, if your business is already verified in Google Search Console, then you have access to instant verification.

3) Phone & SMS

Phone and SMS verifications are also limited to some well-established businesses like the instant one. You just need to choose ‘phone’ or ‘text’, enter the code, and personally answer the questions over it. If you have this option available to verify business on Google, then go for it, as it takes the minimum amount of time for verification.

4) Email Verification

The email verification option is available beside the call option and is one of the most common. You just have to select the email option, wait for a few minutes, and get verified.

5) Bulk Verification

If you want to verify business on Google of more than 10 locations, then you can go for the bulk verification option. Sign in to the Google Business account, add the business, click ‘get verified’, choose chain, fill in the details, and submit the verification form.

6) Live Video Call

Video call verification is done via live calls with a Google expert. Click get verified and choose video call, select a language, and click the start call button. The representative will be available to you and will check all the relevant things for the verification. Be prepare to show your location, your off-brand products, cash register, and more to get a quick verification via live call.

Common Issues To Face While Verify Business on Google

You may face some of these issues when you verify business on Google:

a. Not Receiving the Verification Code

This issue was more prominent when Google used to send postcards for verification, and sometimes they never arrived. But the issue even arises in other verification methods like emails and phone codes. It may be because of constantly requesting more codes at the same time, or maybe due to some technical glitch. Wait for a day or so before requesting a new verification code. If the issue persists, try another method to raise a request ticket.

b. Incorrect Verification Code

It happens sometimes when you receive a verification code, and when you enter it, it shows invalid. There can be several reasons for this, from a technical glitch to wrong codes. If this happens, make sure to wait for some time and request a new verification code.

c. Industry-Based Issues

Some industries, such as service or health-based industries, are harder to verify than others. This is because service providers sometimes don’t have a physical location, and health businesses often have multiple providers, which makes it suspicious to Google. Make sure you provide the proper details and try verification methods again and again to resolve this issue.

d. Suspended Listings

Google sometimes suspends your listings due to suspicious activity. This does not allow your listings to get verified. It might happen because you have some duplicate listings, violated guidelines, etc. So, make sure you correct any violations associated with it and ask for Google support to do so.

e. New Business Unable To Verify

New businesses have limited online presence, which makes it difficult for them to verify their businesses at the start. Wait for a few days before getting your business verified, and contact Google support if you’re constantly facing this issue.

Final Words!

Getting your business verified on Google might take time, but it’s worth it. You can climb up the ranks, enjoy the benefits of Google reviews, build local visibility, manage Google reviews, and enhance trust totally free.

By following the above verification steps and resolving the common issues with it, you can lay a strong foundation for your business online. So, get verified on Google My Business today and let your business shine, because it matters the most.