How To Embed Google Reviews On The Websites – Easy Guide

In recent times you might have witnessed a trend where businesses are opting to embed Google reviews on the websites. Businesses have started understanding that as it is important to have reviews, it is equally important to showcase them. Hence, by choosing to add Google reviews, they are able to prove their credibility and build brand recognition.

According to Bright Local, 84% of individuals trust reviews as much as they do word-of-mouth. And when we mention online reviews, we cannot ignore the fact that Google reviews are the most trusted amongst the customers.

In this blog, you will find different ways to display Google reviews on websites and why you really need them!

So let’s delve in!

Embed Google Reviews On The Website

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Introduction About The Google Reviews

Over 90% of people trust user-generated reviews before making any online purchase decision.  

Google Reviews are a form of user-generated content that makes them more authentic, trustworthy & reliable.

They are a product of Google My Business or Google Maps that are shared by real customers based on their real experiences, ideas, opinions, feedback, & more related to the products or services of a brand. 

And as you know that a business website is one of the most important marketing touchpoints, it would be great if you embed a Google review widget on the website.

We will discuss this below!

Embed Google Reviews On Website By Using Tagembed

One of the leading social media aggregators, i.e. ‘Tagembed’ is a great choice for brands & businesses to add Google reviews on the website.

Keeping this in mind, we have divided the embedding process into 2 parts & curated some simple steps that can be a great help for you.

PART 1. Create Google Reviews Widget

1. Create your new Tagembed account or log in to your existing account.

free account

2. If you are a new user then your first widget will be created by default now click on the “Open” button to proceed to collect Google review feeds.

Open Existing Widget

3. Now a popup appears from where you can choose the “Google Reviews” as the source from the different platforms.

google reviews

4. Again a pop-up will appear. Here you have to select My Location and enter the location from which you want to collect the Google reviews.

google reviews connection

Here you have two tabs. My Places tab helps you to display all the reviews related from your Google My Business, whereas, the Other Places tab enables you to exhibit 5 most useful reviews in 50+ languages.

5. So now click on the “Create feed” option. But make sure you provide all the relevant information as well as access so that Google reviews can be fetched.

Google Reviews Feeds

6. All your Google reviews will be then collected into a unified feed.

Once you are done, you’ll be redirected to the widget editor page where there are options like:

  • Customization- Opt for features like banner, social sharing options, pop-ups, a background, custom posts, and more that match the aesthetics of your brand. 
  • Moderation- You have complete control over what you want to show & what you want to restrict to your target audience. This feature helps in displaying the content of the utmost quality.
  • Insightful Analytics- Get insights into your audience behaviors, sentiments, etc. through web analytics. It helps you monitor & evaluate the total impressions, click-through rate, users, sentiment analysis, and other details. 
  • More- Also, you can add elements to the widget like on- hashtag highlighter, ticker, filters, custom CSS, etc to make your feeds look more attractive & engaging.

Embed Google Reviews On The Website

Collect, moderate, and add Google reviews on website

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PART 2. Display Google Reviews On Website

Here are the remaining steps that you need to follow!

7. At the lower-left corner of the widget editor page, click on the “Embed Widget” button.

Embed Google Review Widget

8. A pop showcasing various website building platforms like HTML, WordPress, Wix, Squarespace, Weebly, Webflow, BigCommerce, etc. will appear on the screen. Choose any platform of your choice that suits your business requirements.


9. Now according to the section of the webpage, adjust the height & width of your Google Reviews feed.

HTML get code

10. Then click on the “Copy Code” button and copy it on the clipboard.

11. Paste the code in the backend of your website where you want to display Google Reviews.

12. Lastly, end the process by clicking on ‘Apply’ changes. 

Kudos! You have successfully add Google reviews on the website. In case you want to do the same for other website platforms, then you can do it easily.

embed google reviews cta

PART 3. Embed Google Reviews On Any Website Building Platforms –

Every user uses a different website building platform. To give you a better understanding, we have given a detailed step-by-step guide to how you can add Google reviews on various CMS platforms. 

1. Add Google Reviews In WordPress 

  • Select WordPress as your website building platform and log into your WordPress account 
  • Visit the webpage where you wish to embed the feeds 
  • On the right side of the webpage, click on the visual and text option 
  • Select Text mode 
  • Paste the copied code into the backend of your webpage 
  • Click on Update to finish the process

2. Embed Google Reviews On Wix 

  • Log into your Wix account once you select Wix as your website building platform option 
  • Click on the + option on the left side of the menu bar 
  • Click on More 
  • Select HTML iFrames from Embeds 
  • Paste the generated code in the code field 
  • Save the changes by clicking on the Apply button

3. Add Google Reviews On Squarespace 

  • Once you are logging into your Squarespace website, click on the Edit option 
  • Next, click on the </> code on the pop-up on the right side 
  • Paste the generated embed code 
  • On the top left corner, click on the Done option 
  • Voila! You would have embedded the widget

4. Display Google Reviews On Weebly

  • Select Weebly as your website building platform and log into your account 
  • Navigate to the embed code element option. Use the drag and drop option to embed the widget where you wish to 
  • Select the HTML box 
  • Choose the Edit custom HTML option 
  • Paste the generated code in the given space 
  • Save the changes to complete the embedding process 

5. Add Google Reviews On Shopify

  • Once you select Shopify as your website building platform, start by logging into your account 
  • Click on the online store under the sales channel option 
  • Select Themes in the drop-down menu
  • Click on Action 
  • Choose Edit code from the options
  • Select the area/section where you want to display Google reviews 
  • Paste the generated code and finally, save the changes 

6. Display Google Reviews On HTML

  • Log into your HTML account once you select HTML as your website building platform 
  • Redirect to the webpage where you wish to display Google Reviews
  • Paste the copied embed code into the backend of the website where you wish to display Google reviews on website 
  • Voila! You will have done embedding the widget on your website

7. Add Google Reviews On Webflow

  • Log in to your Webflow account as an admin
  • Navigate to the page or area where you want to display Google reviews
  • In the backend section, paste the embed code into the supplied field
  • Paste the embed code in the backend
  • Lastly, click on Save to complete the process

Other Options To Embed Google Reviews On Website 

A). Tagembed WordPress Plugin For Displaying Google Reviews

Tagembed WordPress Plugin

If you have an existing account on WordPress, then you surely must consider this option. Tagembed WordPress Plugin is extremely easy to set up and has no complex functionality. All you need to do is install it from the WordPress directory and connect it to the google my business account. 

Your Google reviews feed would automatically be updated and you would not need to do it manually. 

B). Tagembed Shopify App For Add Google Reviews On Your Website 

Tagembed Shopify Plugin

Another best option to embed Google reviews on the website is using the Tagembed Shopify App. Apart from integrating Google reviews, this plugin offers various other beneficial features and functionalities to help businesses maximize their profits and to upgrade their business. 

How To Adding Google Reviews on Website Helps Your Business

1. Build Brand Trust & Credibility

No business can survive in the long run if it doesn’t have the trust of potential customers. And as reviews are shared by real customers and are considered authentic content as it’s based on real experiences, therefore the new customers also trust Google Reviews.

Hence, embed google reviews on the website automatically helps you gain the trust of your customers and your brand credibility.

2. Boost Brand Reach & Awareness

To get maximum traffic on your website and business, you need to boost your brand awareness and reach a wider audience with positive exposure & higher reach.

As Google reviews are shared by the users, they are correlated with networking, website traffic & user engagement for your brand.

3.  Represent Brand Advocacy 

Brand advocacy is the process when the existing customers take responsibility & credibility for your brand’s products as well as services.

This fruitful benefit of add google reviews on the website also helps in creating brand desirability, influencing your customers’ purchase decisions, and therefore conversions for the brand. 

4. Amplify Conversion Rate & Sales

Last but not least, all the aforementioned factors help you achieve a higher conversion rate and sales. Around 92% of the users read the trusted Customer reviews before making online purchases. 

And by embedding valuable & authentic Google reviews, you can drive conversions to your business and eventually boost sales.


Google reviews act as a perfect way to make your website more effective, informative, and engaging for the site visitors. So when you embed Google reviews on any website-building platform, you get all the business benefits that are mentioned above to help it bloom. 

Without any doubt, you can take help from Tagembed to know the steps that are linked with the embedding process of reviews on your site.

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