The dynamics of the marketing world have changed in the last few years. Storytelling through video content has become an essential part of today’s marketing strategy. Storytelling through video content can help you offer your customers a deep understanding of your products and brand.
However, planning and crafting compelling video content requires much time and effort, which can be challenging for marketers. It is time to work smarter, not harder. Thus, make a smart move and repurpose video content to strengthen your marketing efforts.
This approach helps brands extend the lifespan of their video content. More importantly, repurposing video content is a good idea to broaden your brand’s reach and impact.
Why?
Different content formats help you market your brand on multiple social platforms. If you landed on this article looking for ways to repurpose your existing video content, you are in the right place.
Learn the coolest ways to repurpose your existing video content and how it can benefit your brand.
What Is Repurpose Video Content?
Repurposing video content is the technique of reusing existing video content and putting it into a different, engaging format. This process is quite helpful, saving marketers from creating videos from scratch. It not only saves time but is also a cost-effective idea.
For example, you have one long informative video you created for your YouTube. That one video can let you market your brand on different social media platforms with the compelling idea of video repurposing.
You can take over platforms like Instagram and TikTok or create a podcast with short, engaging videos to market your brand. To do so, all you have to do is repurpose YouTube videos and create sharable clips.
These clips may cover critical discussions or elaborate product features that drive better reach and views of your video content. Video repurposing also gives your content a chance to go viral and allows more people to know about your brand. The best thing about the video repurposing technique is you can maintain a consistent posting schedule without creating new content daily.
Why Do You Need To Repurpose Video Content?
Repurposing video content is crucial to save time and present high-quality content every time to your audience without 24/7 working on the idea of new content. However, the pool of benefits of this tactic can be much more profound. Let’s dive into it to learn the need to repurpose videos.
1. Reach wider audience
Repurposing video content makes it suitable for branding on multiple platforms, making it a fantastic way to reach a wider audience through content. Your content covers multiple platforms and can reach a much wider audience. When potential customers engage with your content, they will know more about your brand and eventually convert.
2. No more hustle to create content
If you are into content marketing, remember consistency is the key. So, you need to make time to plan and create your content. Repurposing video content can save you lots of time, and you will get enough content to post on the internet. This increases the chances of the content going viral and attracting a large audience.
3. Enhance organic search traffic.
Regularly posting fresh content on different social media platforms can enhance your brand’s organic search traffic with an audience view. Posting content regularly can reach a wider audience, bringing more focus to your brand. Thus, maintain a fresh flow of new content with repurposed content, which brings more traffic and makes your video content impactful.
Repurpose Video Content In 8 Effective Ways
If you are new to this technique, let us simplify it. We have curated a list of 8 effective ways to repurpose video content. Use them to plan your video content and repurpose the existing long video.
#1. Turn videos into informative blog posts.
Content marketing is an essential aspect of modern marketing strategy, and keeping your website updated regularly with written content is crucial. Transforming your video content into blog posts can also reach broader audiences.
Presenting the essential points of the videos in a written form will help you target relevant keywords. This will lead you to improve the SEO ranking of your website, driving organic traffic.
Additionally, incorporating visuals from the video into your blog post improves your outcomes, boosts engagement and conversion.
#2. Turn into podcast
Podcasts have become a popular media format for audiences to consume content on the go. Repurposing video content into a podcast can be a brilliant idea to increase the longevity of your original video. Break your long videos into segments to create multiple episodes for your podcasts.
Turning videos into podcasts helps them reach a much wider audience, as people love to listen rather than watch. Moreover, by listening to podcasts, customers can learn about topics in more detail.
Another advantage of podcasts is that they boost the reach of your original content to a diverse audience, which increases the brandβs visibility.
#3. Add repurposed videos to the βAboutβ page.
Make your official website’s βAboutβ page a turning point for your visitors. Repurpose YouTube videos and add them to your websiteβs βAboutβ page. It’s a good idea to tell your visitors about your brand’s journey, values, and achievements with engaging videos.
Video testimonials and showing the team behind your success will help you build trust and credibility around your brand. These videos on your βAboutβ page will compel your visitors to stay longer. So, be clever and embed YouTube channel into the βAbout pageβ of the website.
Moreover, displaying videos on the βAboutβ page helps you secure a good ranking on search engines by presenting valuable and relevant content.
#4. Add videos to the landing page.
The purpose of the landing page is to convert the target audience quickly. Thus, a landing page is an ideal place to add video. Not only does it attract the audience’s attention, but it also effectively delivers a critical branded message.
Video is strong content that helps to explain the product, its features, and benefits clearly. Repurposing video content on the landing page helps to provide a better solution to customers’ queries. Thus, embed YouTube video on the landing page to make it informative and engaging.
Thus, add videos to the landing page and guide your esteemed customers to make better decisions.
#5. Repurpose the original video into a video ad.
Video ads are vital in successfully converting customers in this modern competitive marketplace. So, repurpose video content and transform it into video ads to promote your brand effectively.
Modern audiences love storytelling, as it helps them build better connections with brands. Thus, hook your audience by incorporating solid visuals and a good story in a well-crafted video. This will encourage them to learn more about product and brand value.
A successful video ad can help your brand improve its online presence and reach a wider audience.
#6. Use B-roll footage to create shorter videos.
Craft out multiple shorter clips from an extended B-roll footage. This helps you bring diversity to your video content. If you aim to build a solid online presence for your brand, this shorter video will do the work with better engaging power.
Brands can bring light to some specific aspects by sharing shorter videos. Shorter and more detailed videos also appeal to audiences, helping them gain a deeper understanding of your product.
The best example is the YouTube shorts that help brands gain better engagement with the original content.
#7. Reshare as reels on Instagram
Short video formats have gained much traction due to their highly engaging characteristics, and Instagram today is the hub of engaging reels. Thus, long videos can be repurposed and turned into Instagram reels to attract viewers and convey the brand message.
Instagram’s love reel algorithm helps brands gain better engagement and online presence. By adding music, special effects, and catchy captions, brands can create captivating reels and successful brand promotions through storytelling.
Repurpose video content and transform them into reels to gain followers and build stronger connections.
#8. Repurpose video content into memes.
Many businesses are becoming playful with their content strategy to improve brand perception. They are creating content with which their audiences can best resonate, and one such format is memes. Memes are trending, and businesses are engagingly conveying their message through them.
Transform the funny moments of video content into sharable memes. Such memes have an impact across various social platforms. It helps brands to establish effective communication with their target audience.
Parting Note
The whole purpose of repurposing video content for a brand is to maintain a fresh flow of quality content that helps to build better engagement with audiences. There is no need to brainstorm; there is no need to create the content from scratch and then edit it. This tactic helps brands schedule and post content on multiple channels in advance.
Whether you are a newbie or a professional, these eight tactics to repurpose video content will definitely make your marketing game more manageable.
What are you waiting for? Repurpose your video content incorporating the ideas and enjoy its benefits in your marketing strategy.
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