How To Add Facebook Feed To Shopify Store

Here is an interesting fact about one of the biggest social media networks in the world – Did you know there are about 350 million posts uploaded daily on Facebook? 

Well, this fact reflects the tremendous amount of potential that this platform holds for offering marketing benefits to its users. With a user base of over 2.9 billion monthly active users, it would not be incorrect to say that Facebook is the most highly leveraged social media platform globally. 

With a shift in marketing trends and strategies, budding brands and marketers have begun to include social media as a part of their marketing efforts to reap benefits like more engagement, brand awareness, build trust, boost social reach, showcase social proof, increase sales & conversions. 

Continue reading this post as we will cover the process and benefits to seamlessly add Facebook feed to Shopify website. 

Without any further ado, let’s get started! 

Complete Guide To Add Facebook Feed to Shopify Website 

Let’s go back in time and revise a little about Shopify. Undeniably, Shopify has emerged as a blessing for E-Commerce brands. The platform allows brands to create a Shopify store to promote and sell their products. Moreover, the users also enjoy customizing and designing the store as per their personal preferences.

Moreover, the affordable pricing of the platform is like a cherry on the top as it enables all brands, be it new or established, to make the most of the platform. Overall, Shopify has managed to become every E-Commerce brand’s most favorite platform. 

Continue reading as you will get an insight into a step-by-step guide to add Facebook feed to Shopify using 2 methods. 

• Method 1 – Using Tagembed Shopify app

• Method 2 – Using Social Media Aggregator tool

Method 1 – Using The Tagembed Shopify app

Tagembed Shopify app – The most effective robust yet simple Shopify app to add Facebook Feed to Shopify store.

Step 1 – Download The Tagembed Shopify App 

1. Start the process by navigating to the Shopify app store. In the search bar, type Tagembed and install the Tagembed Shopify app. 

2. Open it and click on the Add app button to install it. 

Step 2 – Aggregate & Embed Facebook Feeds on Shopify 

1. Click on the app to start collecting social feeds using Tagembed Shopify app, Click on the Create widget button. Name the widget and click on the Create button.

2. A pop-up “Pick a source” will appear. Select Facebook as your source to collect feeds.

3. Next, choose your feeds collecting method type, i.e., from Page, My Profile Posts, Albums, Page Reviews, etc. 

4. Choose the method then enter the input accordingly and click on Create feed. 

5. Visit the Personalization & Layouts panel to customize the Facebook widget exactly how you want. You can select from a wide range of options like themes, card styles, banners, backgrounds and various more styling options. 

6. You can also moderate the content and filter out any unwanted content from the Facebook widget. 

7. Now choose the Embed option from the below three and select the page where you want to add Instagram reels to Shopify and the widget’s location. 

Voila! You have successfully integrated Facebook feeds on Shopify website. 

Method 2 – Using Social Media Aggregator Tool 

If you do not want to get into the nitty-gritty of downloading the app, then the best option is to add Facebook feeds on Shopify, then another alternative would be to use the Tagembed Social media aggregator tool. 

Before we get into the process, here is a little brief about the tool. Tagembed is a social media aggregation tool that allows brands and their users to collect, curate, and embed social media feeds effortlessly on the website.

Overall, Tagembed is an extremely responsive tool that needs a few clicks and minutes. 

Have a look at the steps below :- 

• Log into your existing Tagembed account. If you are new to the platform, you can create a free account. 

• You will reach the Tagembed section, where you will find 2 options.
  – Social Widget
  – Review Widget
  
  From Here Select Social Widget
  

• Now you will see list of Social Networks. From here select Facebook as your content aggregation source. 

• Choose your feed collecting method from Page, My Profile Posts, Albums, Mention, Handle, etc., to collect Facebook feeds. 

• Click on the Continue with Facebook button, and authorize Tagembed to collect Facebook Feeds. You will see Facebook feeds in the widget editor in a few seconds. 

Tip: You can personalize and customize Facebook feeds as per your preferences. 

• Now, click on the Embed Widget button on the bottom left corner of the widget editor. 
• Select Shopify as your website CMS platform from the pop-up 
• Adjust the width & height of the Facebook widget and click on the Copy code button to copy the embed code.
• Log in to your Shopify account and click on the Online Store option under the sales section. 
• Select Themes from the drop-down section and click on Customize button
• Go through the left menu panel and select Custom content. 
• Select Custom HTML and paste the embed code in the section. 
• Save the changes to complete the process.

Kudos! You will have successfully embedded the Facebook widget on the website. 

The extensive features of the tool are what make it much in demand. The users can customize the widget how they want, moderate the content and analyze it after publishing it on the website. Additionally, the users can take assistance from the platform if they encounter any issues while using the tool. 

Key Advantages Of Adding Facebook Feeds On Shopify 

#1 Display A Social Proof Of Your Brand 

The massive user base of Facebook generates massive amounts of content that can effortlessly convert potential customers. Conversions require a lot of hard work, and hence, it is important to display social proof. 

Social proof refers to the content that showcases how satisfied your customers are with your brand and its products. When you add Facebook feeds on Shopify website, you display your customers’ opinions that work to build social proof of your brand, leading to more confidence in them. 

#2 More Engagement On Your Website 

The engagement rate of the website displays how interested your potential customers are in your products. Additionally, it also determines how likely they are to purchase your products. Hence, it is crucial to display engaging content on your website. 

People love scrolling through Facebook feeds since it is a mix of content. It comprises pictures, videos, GIFs, etc., that can keep the users engaged on the website for a long duration. 

#3 Escalated Sales & Conversions 

Driving in more sales is the ultimate goal for every brand. However, attaining it is not that easy. Embedding Facebook feeds on the website opens new doors for brands to bring in more revenues. 

Moreover, people trust other customers’ recommendations much more than the brand’s promotional content that would ultimately lead to more sales. 

Final Thoughts 

We are calling it a wrap, and you are now fully acquainted with the process of embedding Facebook feeds on the website and the benefits of this strategy. 

If you are a brand and are struggling to increase your marketing efforts, then we are certain that you would be compelled to add Facebook feeds to Shopify website and reap the incredible benefits to take your brand to the next level!