How To Break The Instagram Reels View Barrier?

Do you want to know how to break the Instagram Reel view barrier? Well, stick with us! 

Breaking the barrier isn’t just about numbers; it’s more about amplifying the reach and making a lasting impression. Cracking the code to get Instagram Reels view is crucial for any brand that aims to stand out in today’s digital ecosystem. Instagram is the most downloaded app worldwide, and knowing how to promote Instagram Reels can increase your brand’s followers and engagement. Instagram Reels have swiftly become one of the most powerful tools for engagement, giving brands a dynamic way to connect with their audience. 

With over 45% of users interacting with at least one Reel each week, brands and marketers are looking to leverage this format to achieve goals. Higher views translate to greater visibility, increasing brand awareness and loyalty. With ideal strategies, you can turn Reels into a magnet for potential customers and elevate your brand’s presence on the platform. 

Read this blog to learn how to break the view barrier and make your Reels stand out. Let’s dive in! 

What Counts As A View On Instagram Reels?

You must first know what counts as a view before moving on to strategies for getting more views on Instagram Reels. Instagram has a few rules for it that are listed below: 

• Three-Second Rule- Instagram only counts a view after users spend three seconds on Reels. If your viewer jumps to another piece of content before three seconds, it will not be counted as a view. You need to make your first four seconds of Reels engaging so your viewers stick around. 
• Replays- Only the first few views per user are counted by Instagram. Don’t replay reels of your brand again and again from a single Instagram user account. 
• Watching Your Reels— If you’re thinking about watching your reels repeatedly to increase your view count, Instagram won’t consider it. Viewing your reels won’t register as a view. 

Why You Should Post Instagram Reels?

Before proceeding, knowing why you should publish Reels on Instagram is essential. To get found on the global stage, Reels is the ideal place for brands to drive engagement, awareness, and excitement. Here are two reasons you need to keep in mind. 

– Instagram Algorithm

According to its CEO, Instagram will become a Reel-oriented format moving forward. Instagram has had IGTV, Instagram Stories, in-feed videos, etc., but now all videos have become part of Reels. For a brand or a marketer, it’s crucial to understand the Instagram Reels algorithm to move ahead of competitors. 

– Get New Followers Through The Explore Page 

You’ll get a higher engagement rate if visible on the Instagram Explore Page. Captivating Reels is more likely to reach a user’s Instagram Explore Page and boost the brand’s reach. If your content gets more exposure, you’ll get more followers on your brand page. 

What Are The Reasons Your Reels Not Getting Enough Views?

To help you get an Instagram Reels view, the platform constantly seeks to understand your account better to reach the most relevant audience. As a brand, at an early stage, you can focus on organically building a fanbase that’s interested in your content. According to research by Better Marketing, there are some reasons your Reels are not getting views. 

• You’re reusing video clips from other platforms, such as TikTok. 
• The quality of reels could be better. 
• You are not converting your videos into vertical Reels format. 
• For creating reels, you’re not experimenting with Instagram tools. 
• You’re not providing any hook in the first three seconds of the reel. 
• You’re not regular with posting reels on Instagram. 
• You’re not optimizing your reels. 

13 Tips To Break The Instagram Reel Views Barrier 

How do you get Instagram reel views to a higher number? Well, follow the proven tips below to skyrocket your Instagram reels fast. 

1. Make Your First Three Seconds Count 

For a view to count, you need a minimum of three seconds of attention from users. By telling an intriguing story, sharing an interesting fact, and stimulating their curiosity, you can engage your viewers from the start of the video. What if users don’t finish watching the whole Instagram reel? Solve this issue by keeping your Instagram Reels under 10 seconds. 

If you add an engaging hook at the start of your reel, your viewers are more likely to watch your video completely. Creating engaging and short Instagram reels surely boosts your views and watch time. 

2. Utilize Keywords Properly 

You’re wrong if you think keywords are just for websites and blogs. Your social media platform algorithms use rules similar to those of Google’s search algorithms. These rules are to keep the user using the platform. You can improve your social media reach by correctly utilizing keywords in your script and on-screen text. If you understand the Instagram Reels algorithm, all these SEO algorithms will help you. The Instagram algorithm will look at the text written on your reels. To better understand reels, you can utilize our Instagram Reels guide. 

3. Captions And Subtitles Are Game Changer 

By top-loading your sentence with your target keywords, pay attention to keyword placement. Don’t fill your captions with only keywords. Practice writing captions on social media by following Instagram SEO rules and writing for a human audience instead of a machine. By making reels accessible to people who are deaf or hard of hearing or watching videos with sound off, you can increase the view count. The platform has made adding subtitles to any video simple using a sticker. To get an Instagram reel view, captions, and subtitles can be a game changer. 

4. Create Reels On Trending Audio 

For the success of your Instagram Reels, the audio is crucial. You must select the right music to differentiate between a video becoming popular online or not being seen. The unrelated music deters users away, putting all their efforts into ruin. When you include trending audio in your reels, it has a greater chance of becoming viral and appearing in the Explore tab. Sometimes, choosing the right music for reels can be difficult, but Instagram provides a vast music library from which to pick. 

5. Add Relevant Hashtags 

One common best practice for getting Instagram Reels viewed is adding relevant hashtags. Inserting targeted hashtags into your reel increases the chances of more users watching your Instagram video. Ensure to add a maximum of 10 hashtags only because anything more than this is considered spam by Instagram’s algorithm. 

6. Cross-promote Instagram Reels On Other Social Platforms 

According to research on the top social media marketing platforms, the average social media user has accounts on at least three platforms. You must be present if your target audience is on at least three platforms. It is where cross-promotion of reels comes in handy to increase your Instagram engagement. Share your Instagram Reels across social media channels like Facebook, YouTube, TikTok, Twitter (X), etc. This approach exposes your reels to a broader audience, attracting new viewers for your brand. 

7. Design An Attractive Thumbnail And Cover

Cover images and thumbnails serve as the first impression of your content. It is vital to make them visually appealing and representative of the video’s content. Using bold colors, intriguing visuals, and transparent images, create an eye-catching thumbnail that stands out in a user’s feed. 

Select cover images that represent the nature of your reel and inspire users to click for more. A compelling thumbnail and cover can significantly impact the visibility and click-through rate of your Instagram Reels. 

8. Collaborate With Other Content Creators 

Collaborating with other content creators is another excellent Instagram Reels idea for driving engagement and boosting reach. With a similar target audience, identify creators within your community or niche. Collaborations can take many forms, such as a shoutout, co-created reels, and featuring on each other’s profiles. These collaborations allow you to introduce your content to a new audience segment. Collaborations also bring the element of credibility and mutual support beyond the immediate exposure of your content to the audience. 

9. Add A CTA 

Every social media marketing strategy, including Instagram, should have calls to action. Your Reels should always have a CTA, whether a “click the link in bio” in your caption or a link sticker within your content. After watching your reels, they will remind your viewers what action to take. When you drive viewers to double-tap, click a link, or take any other action, it helps generate even more engagement in your content. 

10. Run A Viral Giveaway And Contest 

You can get more views on your reels if you have more Instagram followers. Giveaways and contests are a tried and tested method of getting more video views. You can learn innovative Instagram giveaway ideas to promote your brand account and get more followers. Instagram accounts that run frequent giveaways or contests grow 70% faster than those that don’t. You can give people a prize for a low-barrier entrance fee, such as following your account and mentioning friends to get you high reel views. 

11. Reply To Comments With Reels 

Instagram keeps introducing new features to keep its users engaged; one such is replying to comments in reels with reels. With this feature, you can convert your comment into a sticker to include it further in a reel. This feature will engage more users with your content and increase brand awareness. Your primary focus should be increasing impressions and engagement to trigger your brand’s growth. 

12. Share Reels On Story 

To increase your reach, share your reels on your Instagram story. However, don’t spoil the fun. Add a funny caption and partly cover your Instagram reel with a GIF or image. This strategy will encourage your users to click and watch the entire reel. You can broaden the reach of your reel using this strategy. 

13. Post At The Right Time 

Posting at the right time is one of the best ways to get Instagram Reels views and increased engagement. At specific periods, your Instagram followers are more active. You can leverage this information with your analytics or insights to post your Reels optimally. You can see when your followers are most active using the app’s insights feature if you’ve got an Instagram business account. 

Bonus Tip- Embed Instagram Reels On Your Website 

To get more Instagram Reel views, your website and blogs are another potential touchpoint. Embed Instagram on website to promote reels to your website visitors to get more views and engagement. Visitors can see your reels on the website even if they’re not your brand followers. With a social media aggregator tool- Tagembed, embedding an Instagram feed on your website is quick and easy. You can quickly collect, curate, and embed Instagram reel feeds on your website. 

Final Verdict!

The short-form video ecosystem is dynamic and highly competitive. To stay on top, you must find effective methods for attracting attention from potential audiences. To break the Instagram Reel view barrier, you must implement the strategies mentioned earlier. People use this platform to remain entertained, inspired, or informed. Instagram is aware of this and promotes content that aligns with these values. Creating reels is the best tactic for your brand to increase views and get the spotlight!