How To Embed Instagram Reels On Website (Auto-Update)

Big brands, new start-ups, or even Instagram users, in general, look for new means and ways to create Instagram content that is highly engaging, actionable, and keeps their audience entertained. 

Keeping this into consideration, Instagram launched the supremely fun, engaging, and everyone’s favorite feature – Instagram reels. 

Gradually, Instagram reels have found their way into becoming a major marketing touchpoint for the brand’s marketing efforts. Yes, brands have begun to embed Instagram feed into their websites. 

This post will give you an insight into the most effective way to embed Instagram reels on your website. You will also get to know the significance of using this strategy in your business. 

Without any further ado, let’s get started! 

Embed Instagram Reels on Website

Collect, Moderate, Customize and Add Instagram Reels on website

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What Are Instagram Reels? 

This Instagram feature was launched by the platform to enable Instagram users to create videos ranging from 15 to 60 seconds. The users can add other elements to make the reels more impactful. 

Users can add background music, filters, quirky sounds, set the speed of the reels, etc. to awe their audience and urge them to hit the like button instantly. Overall the concept of Instagram reels is quite similar to that of TikTok and is a great way to post entertaining content on Instagram. 

Let’s have a look at the embedding process using Tagembed. 

Easiest Way To Embed Instagram Reels On Website Using Tagembed 

In this section, we shall be shedding light on the process in which you can seamlessly embed Instagram reels on website, however, here is a little brief about Tagembed. 

Tagembed is one of the leading and most responsive social media aggregation tools that allow users to collect, curate, and embed social media feeds on their websites from various sources including Instagram. 

Tagembed users can leverage the other additional features of the platform to increase their widget’s effectiveness. The tool offers a customization panel, a content moderation panel and an active back-support team for 24×7 assistance. 

Here’s how you can seamlessly integrate Instagram reels on website. 

Step 1 – Aggregate The Instagram Reels 

1. Begin by logging into your account. If you are new to the platform, you can create your account for Free 

Create Free account on Tagembed

2. Once you log into your account, you will be redirected to the dashboard section of the tool. You will see two options here.

(a) If you are an existing user, you will have to create a new widget by clicking on the Create widget button. 

Create a Widget

(b) However, if you are a new user, all you need to do is click on the Open button and you will be set to begin the process 

Edit Widget

3. Click on the Add Feeds option. A pop-up will appear. You would need to click on Instagram as your content aggregation source 

Choose Instagram

4. You would need to select Reels as your connection type.

5. Simply enter the account credentials and click on create feed, you will be able to see all the reels from that particular account into your widget editor in a few seconds 

Step 2 – Generate The Embed Code

1. After you are done customizing the widget exactly how you want, you will be ready to embed the Instagram reel widget on your website 

2. Click on the Embed Widget option on the bottom left corner of the widget editor 

Embed Instagram Reels

3. A pop-up will appear. You need to click on your preferred website building platform and click on the Get Code option to generate an embed code 

Choose Preferable CMS

4. Copy the generated embed code in the clipboard 

Enter Embed Code

Now, for your convenience, we have mentioned the Instagram widget embedding process on different website-building platforms in the next section. 

Embed Instagram Reels on Website

Collect, Moderate, Customize and Add Instagram Reels on website

Try For Free

Step 3 – Embed The Instagram Reel Widget On Your Website 

1. Display Instagram Reels On HTML 

Instagram Reels on HTML Website
  • Start by selecting the HTML option as your website building platform
  • Navigate to the webpage where you wish to embed the widget 
  • Paste the copied embed code into the backend section of your website and save the changes 
  • Kudos! You will have successfully embedded the Instagram reel widget on your website 

2. Embed Instagram Reels On WordPress 

Instagram Reels on WordPress Website
  • Start by selecting WordPress as your website building platform and log into your account 
  • Redirect to the section or webpage where you wish to embed Instagram reels on WordPress 
  • On the right side of the webpage, click on the visual and text option 
  • Choose the Text mode option 
  • Paste the copied embed code into the backend section of your website 
  • Click on the Update button to complete the process 

3. Display Instagram Reel Widget On Shopify 

Instagram Reels on Shopify Website
  • Choose Shopify as your preferred website building platform to embed Instagram Reels to Shopify 
  • Log in to the account and under the sales channel section, click on the online stores’ option 
  • Choose themes in the drop-down section 
  • Click on the Action option 
  • Choose the section where you want to embed the Instagram reels 
  • Paste the embed code and save the changes to complete the process! 

4. Add Instagram Reels On Squarespace 

Instagram Reels on Squarespace Website
  • Log into the Squarespace account after choosing it as your website building platform 
  • Click on the Add/Edit block 
  • Click on the </> code available on the pop up present on the right side of the page 
  • Paste the copied embed code in the provided section 
  • Click on Done and you will have successfully completed the embedding process 

5. Embed Instagram Reels On Wix 

Instagram Reels on Wix Website
  • Choose Wix as your website building platform and log into it 
  • Click on the +button on the left side of the menu 
  • Click on More and select HTML iFrames in embeds 
  • Paste the embed code and click on Apply to save the changes

6. Integrate Instagram Reels On Weebly 

Instagram Reels on Weebly Website
  • Select Weebly as your webiste building platform and log into your account 
  • Redirect to the embed code element section and use the drag and drop to embed the widget 
  • Select the HTML box and choose Edit custom HTML 
  • Paste the copied embed code into the provided section 
  • Save the changes and you are done! 

7. Embed Instagram Reels Widget On Jimdo 

Instagram Reels on Jimdo Website
  • Start by logging into your Jimdo account 
  • Click on the More elements option 
  • Choose the HTML option and paste the embed code where you wish to embed the Instagram reel widget 
  • Click on the Save option to apply the changes 
Embed Instagram Reels on Website

Collect, Moderate, Customize and Add Instagram Reels on website

Try For Free

Other Options To Add Instagram Reels On Website Using Tagembed 

1. Tagembed WordPress Plugin 

Tagembed WordPress Plugin

Another great way to add Instagram reels on the website using Tagembed is to leverage the WordPress plugin of the platform. This option is exclusively designed for WordPress users and is extremely useful as well as lightweight. 

The plugin seamlessly includes the content from Instagram without compromising the speed and responsiveness of the website. Overall, it is extremely easy to use and completes the process in a few clicks!

2. Tagembed Shopify App

Tagembed Shopify App

If you own a Shopify store/website, then another amazing way to embed Instagram reels on your website is by using the Shopify plugin by Tagembed. Using this strategy for E-commerce brands is a great way to tremendously increase user engagement, build social proof and presence of your brand, and overall generate more revenue and sales. 

Again, this plugin is super lightweight and responsive. It collects and embeds the content in a few minutes.

Also Read: Instagram Feed Examples for Website 

Why Should Brands Embed Instagram Reels On The Website? 

1. Videos = More Engagement 

Your website visitors are 10 times more likely to engage with your content when you leverage visuals or videos. Moving content has been proven to attract and engage prospects much more in comparison to its text counterparts. 

Embedding Instagram reels would motivate your visitors to increase their stay time on your website leading to increased engagement levels. 

2. A Chance To Showcase Your Products 

Instagram reels enable brands to display tutorials about the use cases of their products along with its other features/specifications. Be it a glimpse into a newly launched product or videos about your existing products, reels will let your potential customers connect with your product better. 

Also, it will help them to get a better understanding of the after-effects of the products and what to expect. 

3. Increase Sales & Conversions 

There are many existing users of brands on Instagram who publish reels while using the products of a brand. This enables brands to embed User-Generated content into their website. UGC is highly used by prospects in their purchase decisions and gives them a push to try out new products. 

Embedding Instagram reels would interest your potential customers in your products, which would lead to more sales & conversions.

Final Thoughts 

We are at the end of this insightful post and you are now aware of the process of creating and embedding an Instagram reel widget on your website using Tagembed as your aggregation tool. 

Instagram has evolved to become a social media giant and a huge marketing touchpoint between brands and prospects. Using it would surely offer you all the aforementioned benefits and much more! 

Go on now, create your free Tagembed account and begin embedding Instagram reels into your website to enjoy its tremendous benefits.

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