How to Embed YouTube Videos on Wix – Complete Guide

Instilling faith and confidence in potential customers is a crucial step of the marketing funnel process. Ultimately, motivating customers to purchase your products is what leads to more sales & conversions. 

Even though brands and marketers are making the most of different marketing tactics to widen their brand reach and tap into the interests of their potential buyers, videos have become the most highly leveraged form of content marketing as they work brilliantly to target potential customers of a brand. 

Videos have proven to be more effective and successful than their text counterparts as they are far more engaging and attractive. Surveys suggest more than 70% of customers prefer learning about a brand or product by watching a video rather than reading about it! 

Making the most of it, smart brands have begun including YouTube videos on their websites to gain maximum exposure and benefits. As the title suggests, this post will give you an insight into the best ways to embed YouTube videos on a Wix website. 

Without any further ado, let’s get started! 

Easiest Method To Embed a YouTube Widget on a Wix Website Using Tagembed 

The YouTube widget embedding process is extremely simple and can be done by following a few steps. Before we get started, here’s a little introduction to Tagembed. 

Tagembed is a super-responsive tool that is meant for social media content aggregation. This tool comes with promising features that make the YouTube widget even more appealing and impactful. Tagembed aggregates social media feeds from over 15+ social media platforms, with YouTube as an option. 

The tool offers the ability to customize the widget using a wide range of options. Additionally, users can use the content moderation panel for moderating or eliminating any unwanted content. Other features of the platform are robust analytics, custom CSS, back support assistance, and automatic content updates. 

Follow the steps mentioned below to embed the YouTube videos on Wix website. 

Step 1 – Aggregate The YouTube Videos 

1. Log into your Tagembed account or if you are a new user, create a Free Tagembed account 

2. A screen will appear with the following options: Social feeds on website or Shoppable feeds on website. Select the option that best suits your brand goals and proceed.

3. Now choose your industry type, enter your contact details, and click ‘Submit’. Verify your email address and continue.

3. Choose YouTube as your source network.

4. Select from the following feed types:  Channel URL, Shorts, Playlist, Keywords, and Location. 

Fill in the required information and click on ‘Create Feed’. Your feed will be aggregated shortly.

Step 2 – Customize and Generate Code 

1. From here, moderate your feed by removing the irrelevant videos. 

2. From the sidebar, go to the ‘Customize & Publish’ option. Now, choose from various options such as themes, layouts, backgrounds, fonts, and more as per your website aesthetics. 

3. Click on ‘Generate Code’. Choose Wix as your CMS platform, adjust the width and height of the gallery, and copy the embed code.  

Step 3 – Embed YouTube Videos On Wix 

1. Log in to your Wix website and go to the page where you want to embed the feed. 

2. Redirect yourself to the webpage where you want to embed the YouTube widget. On the left side of the menu bar, click on the Add+ button 

3. Select the More option and click on the HTML iFrames option in the embeds 

4. Paste the copied embed code 

5. Finally, click on the Apply option to save the changes 

Voila! You will have successfully embedded a YouTube videos on Wix website 

Why Do You Need To Embed YouTube Videos On Website? 

Now that you are acquainted with the process and are still not sure if you should go ahead with the strategy or not, this section would shed some light on the benefits of adopting this strategy into your business! 

1. Surpass Your Competitors 

Just like understanding the importance of videos may be a revelation for you, there are many brands out there that are still unaware of this result-driven strategy. Today’s marketing space is a cut-throat competition between brands; hence, you need to adapt to this unique way of marketing content by including videos. 

Since lesser people are aware, you stand more chance to easily surpass your competitors in the marketing game! 

2. Boost Engagement Of Website Visitors 

Engaging the visitors to the website can be quite a challenging task. Since videos are much more successful to attract and engage, embedding YouTube channel on website can keep the website visitors hooked for a longer period of time, leading to a higher engagement rate of the website. 

Moreover, people love surfing through videos on YouTube, and displaying them on the website will push the visitors to explore the website more. The newly introduced YouTube Shorts are trending and could be a great source of engagement if you choose to embed YouTube Shorts on your website.

3. Helps In Relationship & Trust Building 

As mentioned at the beginning of this post, building trust is the basis of every relationship, including a brand-user relationship. With over 2.29 billion monthly active users, YouTube is a go-to platform for users to create as well as enjoy watching videos. 

If your brand users love your products and the overall experience with your brand, there is a chance that they may give your business a shout-out on YouTube. Showcasing such content on the website is an amazing strategy to motivate other customers to purchase your products. 

Ultimately, customers believe what they see and trust the words of other customers much more than the content published by a brand! 

Key Takeaways 

Content is King and the same theory applies when it comes to video content as well! 

We are calling it a wrap and you are now aware of the importance of embedding YouTube videos on Wix website. 

Embedding YouTube Videos on websites has evolved to become one of the most sought-after marketing strategies due to the amazing benefits it brings along! Enjoy all the benefits and much more by following this process. All you require is a Free Tagembed account, and you are good to go! 

Brands all over the world are using this tactic as a major part of their marketing game and if you have not yet started, then it’s high time you begin immediately.