Unveiling The Importance Of Social Media For Business Evolution

Sohel Ansari14 minutes read July 1, 2024

The importance of social media for business is increasing on booster speed. With more people joining social media platforms each day, the social media industry is going to blossom in the coming years. With such amazing exposure, every business should utilize ideal social media platforms for their business.

The social media marketing strategy you adopt for your business would make or break it. You’re missing out on an incredible opportunity to connect with an audience if you’re avoiding this amazing communication tool. Read on to learn more about integrating social media marketing strategy and social media platforms for your business.

Amazing Statistics Related To Social Media- The Numbers Game

To keep up with the competition, as a brand, you need to leverage several social media sites like Facebook, Instagram, Twitter, YouTube, TikTok, etc. You’re missing out on a chance to reach prospective customers if you’re not available on social media platforms because the importance of social media for business is huge.

As per the reports of Backlinko, there are 4.95 billion active users on social media platforms globally which is around 80% of the total population above 18+ years of age.

A user on social media spends an average of 2 hours and 22 minutes including messages every day as per the research of Dataportal.

After seeing customized content on Facebook or Instagram, over 69% of online shoppers who use Meta platforms weekly made purchases.

In implementing a social media marketing strategy for their business, more than 73% of online marketers agree that their efforts have been effective.

According to social media marketing statistics, YouTube ads have the potential to reach more than 2.5 billion users.

Understanding The Importance Of Social Media For Business

Numbers are the first love of business persons, let’s assume it. So, keeping that in mind, here is a quick stat for you- over 4.75 billion active users use social media platforms globally. This simply means a staggering amount of 93% of total internet users and over 76% of users are from North America tells you the importance of social media for business.

On the major platforms, the users and engagement keep increasing and if you aren’t present on them, you’re competitors have a slight edge over your business. You don’t require the magic number of followers or need to know about the buzzword. You can start immediately and enjoy the process yourself.

For businesses, social media offers immense potential because consumers habitually log on to it daily and are exposed to brands. However, for businesses, it also presents huge challenges because it’s an ever-changing space that is extremely crowded and it can be difficult to keep up with growing trends on social media.

As per the research of Marketing Insider Group, over 52% of marketers believe that social media positively impacts the revenue and sales of their business.
At least once a week, more than 66% of Facebook users visit a local business page.
When watching videos on Instagram, 70% of users on the platform are open to seeing ads.

7 Key Points That Your Business Needs Social Media

To wow their audiences, grow their market share, and boost sales, brands across industries use social media. By analyzing its advantages, look into the importance of social media for business.

1. Enhances Brand Awareness

When it comes to growing your brand awareness, the importance of social media for business is immense. Some businesses leave social media to build brand awareness and by doing this they are giving an edge to their competitors. On the other hand, there are many CEOs of brands who agree that social media influences brand awareness.

Source- LYFE Marketing

Here are a few tips on how to build effective brand awareness:

Define your audience- You need to find out that your target audience is present on the particular social media platform that you are going to use for your business.
Use visuals- Use eye-catching visuals with your content, to catch the attention of your target audience once you know where they are.
Start conversations- Social media is all about creating conversations. You need to have a proper conversation with your audience, not one-way communication.

2. Improves Inbound Traffic

To generate targeted traffic to your website, inbound marketing is one of the best ways possible. This kind of traffic is super relevant and it usually converts. You will be limited to your inner circle of customers if you leave to ignore the importance of social media for business. You create a whole new channel to draw in lesser targeted inbound traffic by putting more effect into social media promotions. Social media helps you to connect untapped segments of the market with a large audience.

3. Develops Brand Reputation And Loyalty

In a challenging economic environment, brand reputation is everything. Across industries, developing a brand reputation and loyalty is a top priority for business leaders as per The 2023 State of Social Media Report. Social media plays a crucial role in reputation management and it’s widely accepted. Social media enables brands to connect with their audience on a more personal level by creating authentic and lasting connections that can withstand both good times and bad. However, over 94% of leaders believe that social media has a positive influence on brand loyalty.

Source- Sprout Social

4. Leverage Social Media Advertising

Social media advertising might be like a new child but it is growing rapidly. With digital advertising, more and more businesses are successfully experimenting and they’re realizing that it makes sense. Here are some reasons:

Targeted reach- Social media ads give you the luxury to reach out to a wider audience which you can’t get into the traditional way of advertising.
Lower ad costs- Social media ads are cheaper when compared to TV commercials or ads on radio and print media.
Real-time performance analysis- You’re unable to analyze the performance of your ad campaign when you’re doing any type of offline advertising.

5. Satisfy Customers By Extend Support

Between brands and their businesses, social media platforms have broken down the barriers. Many brands now turn to Facebook, Instagram, or Twitter to solve issues or find problems instead of calling a customer service line. By offering support through social media channels, build your reputation as a responsive and caring brand.

On social media, build a system for tracking customer comments, complaints, or questions.
To questions and concerns, respond as promptly as possible.
To be helpful, go out of your way for your customers.
Always make your customers feel heard by listening to their criticism.

6. Improve Search Engine Optimization

Every brand and marketer knows that there is a connection between social media and search engine optimization. Google also mentioned that king a page, it always considers “social signals”. Understanding the importance of social media for business and working on it will help you improve the SEO of your website.

To connect to your prospects and customers, social media profiles are a great way. They help your business by informing a searcher by becoming a part of your conversations.
When people need to connect to something or someone, they are no longer dependent on Google Search.
The search has moved from Google to social media sites like Facebook, Twitter, and YouTube.

7. Increases Conversion Rates

For capturing target leads for your business, the importance of social media for business is huge but it doesn’t stop there. One part of the equation is getting quality leads and the other part is converting those leads into sales. For better conversion rates, you can use social media in the following ways:

For Social Proof- Social proof is a phenomenon in which people like to do what others do. And they like to believe what the majority believes.
For User-Generated Content (UGC)- For social media, making quality control is essential. Your audience will do it for you by mentioning you on a positive note which you can utilize to feature them on your social media.

5 Effective Strategies To Market Your Business On Social Media

Every brand is aware of the importance of social media for business and they market themselves on different platforms. To start generating leads for your business, you can take your social media presence further with paid campaigns. Take a closer look:

1. Build A Strong Profile

You’ll be required to build a profile that represents your brand professionally and engagingly. First start with creating a username or handle and choose a shorter handle. Getting your business name is essential because consistency is key. To drive potential customers, partners, and employees to your website, ensure that your profile provides all the necessary information.

2. Make A Content Calendar

From your social media channels, it’s essential to keep a steady content flow. You need to make a calendar with a mix of content and fill it including promotions, blog posts, any major company announcements, thought leadership, and other type of content that your followers enjoy. For your brand, you must figure out the best posting cadence.

3. Start Engaging

It’s time to start engaging once you build a robust profile with great content. Social media is meant to be social at the end of the day which makes it an essential part of any amazing social media strategy. Promptly, ensure that you respond to comments and mentions. This will give you a chance as a brand to have direct interaction with your audience.

4. Utilize Paid Campaign

On some major social media platforms such as Facebook, it has become harder than ever to grow your following organically. An ideal way to grow your organic following is by posting regularly and engaging with the audience. With a paid follower campaign, your business gets a boost. With a paid follower campaign, a little budget can go a long way.

5. Bring Leads

After building a robust profile, making a content calendar, engaging an audience, etc. now it’s time to use social media to boost ROI. To run lead generation campaigns, a few great social media channels are Facebook, Twitter, and LinkedIn. You can create campaigns targeted to the exact buyer persona by using each platform’s ads manager tool and it will show the importance of social media for business.

Top Social Media Platforms For Business In 2024

For your particular business, the best social media platform will depend on which one aligns best with your desired audience. Here are some apps that show you the importance of social media for business and why it requires your brand’s presence:

1. Meta For Business (Facebook & Instagram)

Both Facebook and Instagram are owned by Meta, so there’s a lot of overlap between these platforms. As per the data of Statista, over 3.98 billion users were using at least one product of Meta each month during the fourth quarter of 2023.

Source- Statista

Users can execute a cross-post content, and cross-platform ad campaign, mix customer service functionality with the help of a unified chat tool, and they can easily set up a digital storefront.

To coordinate both organic and paid ad campaigns across platforms, users can utilize Meta Business Manager.
Set up your digital shop on Facebook or Instagram and start online shopping.
Promote your brand with a visual appeal like aesthetic photos, reels, stories, etc. on Instagram to reach wider audiences.

2. YouTube For Business

Around the globe, YouTube is the second-most visited website. YouTube is a popular social media network platform but people use it mostly for entertainment purposes. On YouTube, anyone can publish their content, and follow their fav. Brands, and earn money too. The Tagembed’s YouTube widget will help brands embed YouTube videos, channels, shorts, etc. into websites to increase brand reputation.

YouTube also has some interesting benefits like other social media platforms.

With YouTube’s live stream, any brand can connect with its subscribers or audience.
There are different formats of YouTube ads available like in-stream feeds, in-feed video ads, and masthead ads.
Between 2022 and 2023, YouTube for organic content marketing increased from 55% to 67% which makes it the second most effective platform for B2C content marketing.

3. TikTok For Business

For brands online, TikTok is like a magical wand with over 1 billion active monthly users. To get involved organically with the community through challenges and trends, this short-from video platform provides lots of chances. To connect with influencers for brand collaboration, TikTok’s Creator Marketplace is a great way for brands.

The TikTok widget from Tagembed enables brands to embed TikTok videos on websites. This will help brands to make their websites more engaging, generate social proof by using user-generated content (UGC), bring liveliness to the website, and also promote hashtag campaigns. Here are some other features of TikTok that brands can leverage:

To amplify your organic reach, promote your videos into ads within just a few clicks with the promote feature of the platform.
With in-feed ads and video shopping ads, reached 885 million users with the TikTok ads.
For Gen Z, TikTok has become a popular search engine that helps brands and businesses hone their marketing skills.

4. X (Twitter) For Business

Formerly known as Twitter, X is a text-based conversational platform that links brands with customers, leads, and brand advocates. This platform has a 280-character limit through which users can briefly explain what they want to say. On the X platform, users spend an average of 35 minutes as per the data released by Sprout Social.

With the help of Tagembed’s Twitter widget, brands can embed Twitter feed that will improve the engagement of users, improve brand exposure, develop a robust Twitter following, and eventually make your website more informative.

Incorporating promoted Tweets, accounts, and trending topics because advertising on Twitter takes multiple forms.
On the Twitter platform, the ad view time is 26% higher than other leading platforms as per the data released by Twitter.
To monitor your competition or keep an eye on your industry, X lists are a great way.

5. LinkedIn For Business

With 1 billion active users, LinkedIn serves as the world’s largest professional network. LinkedIn enables companies to display the products and services they offer directly on their LinkedIn business profile.

The LinkedIn widget of the Tagembed helps brands to embed LinkedIn feed which adds professionalism to your website and enables you to display your post to a large set of audience.

More than 82% of B2B marketers obtain their greatest success with LinkedIn compared to other social media channels.
For brands, ads on LinkedIn garner an increase of 33% in purchase intent as per LinkedIn business.
As free advertising, brands can post past reviews of customers of their products and services on their profiles.

Over To You!

The importance of social media for business is immensely high but it doesn’t have to be stressful to manage. Start it by taking the first step with building a strong profile, engaging with the audience, and creating conversations. When it comes to paid advertising like Facebook ads or Instagram ads, they are much cheaper compared to search engine ads. This simply means that there are high returns on investment. If you want to succeed, jumping on the social media bandwagon is no longer a matter of choice.

Tagembed is the best choice for social media aggregation and embedding feeds on websites that generate social proof, build brand reputation, develop customer loyalty, and UGC. So, try now!

Posted in Social Media Marketing ·