Most Effective Types Of Social Media Content In 2024

Social media has transformed the way we connect, communicate, and consume information. From Facebook to Instagram, and Twitter to LinkedIn, social media platforms provide a plethora of opportunities for individuals and businesses alike to create and share content with their audience. 

The success of social media marketing relies heavily on the types of social media content that is being shared. Effective social media content can help build brand awareness, increase engagement, and drive traffic to your website. 

However, with so many different types of social media content available, it can be challenging to determine which ones are best suited for your business objectives. 

In this article, we will explore the different types of social media content that can be used to engage and connect with your audience. We will also provide you with some insights into the statistics related to a few major types of social media content. 

So, let’s get started!

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Why Social Media Content Matters

Social media marketing is a powerful tool in digital marketing if executed accurately with the right content. It helps to reach the right audience, build brand awareness, and establish a stronger online presence. The key to a successful social media strategy is creating high-quality content that reflects your brand and effectively conveys your message to your audience.

High-quality social media content is essential for two main reasons:

  • It increases organic traffic to your website or your social media platform. Social media marketing aims to bring visitors back to your website. Having a strong social media presence can help you rank higher in organic search results. Social media content makes it a more effective means of driving traffic to your website compared to other forms of paid advertising.
  • It gives your brand a presence. Engaging in social media content can help to develop and build your brand. To keep your audience engaged and turn them into paying customers or leads, your content must speak to them. Social media engagement is a crucial aspect of creating and maintaining a strong brand presence.

Types Of Social Media Content You Should Be Aware About 

Whether you’re looking to increase brand awareness, generate leads, or drive sales, understanding the types of social media content available can help you create a more effective social media strategy. Take a look at different types of social media content available in the digital realm. 

#1. Text-Based Posts 

One of the first types of social media content in existence was text-based posts.

Text-based posts are a popular form of communication on social media platforms like Facebook, Instagram, and Twitter,  online forums, and messaging apps. They allow users to express their thoughts, share information, and connect with others through written language. 

Text-based posts may take many forms, such as status updates, comments, messages, tweets, or blog posts. They can be short or long, casual or formal, informative or entertaining, and can cover a wide range of topics. Take a look at the types of social media content in text-based posts. 

– Posts and Updates

One of the advantages of text-based posts is that they are easy to create and publish. Users can type their messages, add emojis or images, and post them instantly. They can also edit or delete their posts if needed. This is done on platforms like Instagram, Twitter, etc. 

Articles and Blogs

Other types of text-based posts are articles and blogs.  These types of social media content are also accessible to a wide audience, regardless of their location, language, or device. As a business owner, you can create articles and blogs on platforms like Facebook and LinkedIn. 

#2. Video Content 

Video content has the potential to leave a long-lasting impact on your audience. By keeping your viewers engaged throughout a video, you can effectively convey vast amounts of information and position your brand as a trustworthy and authentic source.

Video content provides sufficient space and time to create a captivating story. Stories are a powerful tool in marketing and can help build stronger relationships with your viewers, leaving them curious to know more about your brand.

A.) Long-form video content 

Take a look at the different types of social media content in the long-form videos category. 

YouTube Videos

YouTube videos are one of the most popular and early forms of longer-form videos. They are the reason for the rise of video marketing. with nearly 2.49 billion logged-in users, YouTube is the second most popular channel in the digital realm. Brands use YouTube to talk about their brands and run ads. 

Video Podcasts

A video podcast is essentially an audio podcast that includes a video component. This video component can be as basic or as elaborate as desired but typically involves a still image or a video of the podcast’s hosts and guests. These video podcasts are usually sometimes longer than an hour. 


A Webinar is an online seminar that turns a presentation into a real-time discussion about a topic. It’s an excellent way to generate leads, educate your audience, and establish yourself as an expert in your field. Webinars can range from 30 minutes to a few hours and can be live or automated webinar. They can be interactive, allowing participants to ask questions and engage with the presenter.Β 


Vimeo is yet another video-sharing platform that includes features like live streaming. The platform is ad-free. Vimeo is known for higher-quality videos and promotes meaningful, artistic content. Due to this, they are a little fussier about what is uploaded.

YouTube is free for both a viewer and creator, however, Vimeo has charges for Premium features that allow you to upload more videos.

Live Videos 

Live streaming is becoming increasingly popular as a way to engage with your audience. It allows you to interact with your followers in real time and provide exclusive content that they can’t get anywhere else. 

Live streaming can be done on various platforms like Facebook Live, Instagram Live, and YouTube Live. 

You can use live streaming to showcase behind-the-scenes footage, host Q&A sessions, or even launch new products.

B.) Short Form Video 

Videos under 60 seconds are considered short-form videos. Short-form videos are one of the most effective social media content. Short-form videos are the most captivating type of social media content thanks to their capacity to break down and present information in less than one minute. Plus, the length makes it more shareable and ideal for social media.

Here are some examples of different types of social media content in the Short-form video category. 

Instagram Reels 

Released in 2020, Instagram Reels was once seen as the rip-off of TikTok. However, with time, Instagram reel gained popularity and respect among the netizens. And now it has become a popular type of social media content. 

As per the reports by Gitnux, Instagram Reels receive a 22.6% higher interaction rate as compared to regular Instagram videos. Instagram allows 90 seconds for an Instagram reel. However, experts on the platform say that a 15-second Instagram reel gets more traction than the longer ones. 

– TikTok Videos 

Another type of social media content in the short-form video category is TikTok videos.TikTok currently has nearly 1 billion monthly active users around the world. Users can directly record from the platform or upload a pre-recorded video on the platform. 

When TikTok first launched, videos on the app were limited to 15 seconds in duration. However, in 2017, TikTok increased the maximum video length to 60 seconds. This change resulted in people spending more time on the app, and by 2018, TikTok had amassed over 300 million users.

YouTube Shorts 

YouTube Shorts was once said to be the sophisticated cousin of TikTok. Since YouTube Shorts announced the scope of YouTube Shorts monetization in February, the popularity of YT Shorts saw a soar in popularity. YouTube provides different types of social media content such as YouTube Live, YouTube Shorts, Long-form videos, etc. 

Important Statistics About Short-Form Videos

As per the reports by Yaguara. co, here are some of the statistics that can help you understand the importance of social 

  • Short-form videos receive 2.5 times more engagement than long-form videos. 
  • 57% of Gen Z prefer short videos to learn about products and services.
  • Short-form videos receive 2.5 times more engagement than long-form videos.

#3. Infographics

Infographics are an excellent type of social media content. It is an amazing way to convey information in a visually appealing and easy-to-understand format. They can be used to share statistics, data, and other information engagingly. Infographics can be shared on various social media platforms, and they can help increase engagement and drive traffic to your website.

Here are some of the major types of infographics that you can use as your social media platforms.

  • Comparison

Comparison infographics display the differentiation between two or more different types of products or services. This major type of social media content can help brands stand out. 

  • Timeline 

Timeline is yet another example of infographics that enables businesses to showcase the timeline of their product or services. This helps brands and businesses to have a strong relationship with their customer.  

  • Process 

Process infographics are used to provide a summary or overview of the development of the product or services. 

#4. GIFs and Memes 

If you are using social media, we are sure you must know about GIFs and memes. Memes are a popular form of visual content on social media. They are humorous and relatable, making them a great way to connect with your audience on a more personal level. 

However, it is important to ensure that the memes you use are appropriate for your brand and audience. Many marketers worldwide would agree that they have used GIFs and memes in their marketing strategy, depending on the niche. 

New York University researchers found that memes reach 10 times more people than regular marketing visuals. They also found that memes have a 60% higher rate of organic interaction.

#5. User Generated Content

Another major and one of the unique types of social media content is user-generated content. User-generated content (UGC) refers to content like text, images, videos, reviews, or comments. All this is created and shared by individuals who are not professional content creators. 

UGC is often created by consumers or fans of a brand, product, or service and can be found on various online platforms such as social media, forums, blogs, or websites. 

Reviews and Testimonials

Online Customer Reviews and testimonials are a type of user-generated content. Positive reviews examples and online ratings on social platforms are a type of social proof  and appreciated by the brands. 

Contests and Challenges

Newer brands use contests and challenges to awaken user-generated content for them. For example, many new brands launch their branded hashtags and ask their customers to create content for them. And when the customers create content around the hashtag, brands either feature on the website or social media. 

UGC can be a powerful tool for businesses to engage with their audience, build trust, and increase brand awareness. Take a look at some of the essential statistics about User-generated content. 

  1. 92% of consumers move to people they know for referrals above any other source.
  2. 90% of consumers say authenticity is important when deciding which brands they like and support (up from 86% in 2017). 
  3. 79% of people say UGC highly impacts their purchasing decisions. 

#6. Interactive Content

Interactive content is another major type of social media content that helps brands and user to actively or passively interact with each other. As per the statistics by Demand Gen, 62% of B2B marketers are using interactive content.  Below are some interactive that you can include in your social media content calendar. 

– Polls and Surveys

Polls and surveys are the most popular and easiest form of interactive content for a brand. Using this, you can easily know what your audience wants from you. For example, you can create a Poll on platforms like Instagram and ask your audience what type of content they want to see from your account. 

– Quizzes and Games

Games and quizzes are not only enjoyable but also informative. They allow you to present your audience with personalized challenges, knowledge tests, or personality assessments. Quizzes, in particular, are a great way to engage your audience. Whether it’s “Which superhero are you?” or “Test your marketing IQ,” quizzes tap into our curiosity and desire to learn more about ourselves. They also provide an opportunity to collect user data and personalize the user experience. 

Choosing The Right Social Media Content For Your Business

Picking out the right one among the various types of social media content for your business can be a challenging task, but it’s essential to ensure your brand’s success online. Here are some tips to help you choose the right one among the different types of social media content for your business:

1. Know Your Audience

Before creating any content, it’s crucial to understand your audience. Know their demographics, preferences, and interests. Create a customer persona. This information can help you create content that resonates with your audience and drives engagement. More importantly, this would help you figure out a relevant platform for your business.

2. Determine Your Goal

What do you want your customers to do for you? Are you trying to increase brand awareness, drive traffic to your website, or generate leads? 

Every content on social media goes on the platform with a specific goal. If you don’t know yours, your content will be wasted. Your social media content should align with your business goals.  Knowing your goals can help you create content that supports them.

3. Keep It Relevant 

Your social media content should be relevant to your business and industry. Avoid creating content that doesn’t align with your brand’s message or values. Keep an eye on your competitors. 

4. Mix It Up

Don’t stick to one type of content. Mix it up with images, videos, blog posts, and infographics. This can keep your audience engaged and interested in your brand.

5. Consistency Is Key

Consistency is crucial when it comes to social media content. Create a content calendar and stick to it. This can help you stay organized and ensure that your audience receives regular updates from your brand.

The Final Note

Social media platforms provide various opportunities for individuals and businesses to connect and engage with their audience. By understanding the different types of social media content available, you can create a more effective social media strategy that aligns with your business objectives. 

Whether it is short-form videos, long-form videos, webinars, infographics, or written content, each type of content has its unique advantages and can be used to drive engagement and increase brand awareness.

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