How To Embed Instagram Videos On Website & Its Benefits

Over the last couple of years, videos have become more and more important for smart brands and marketers. Out of all, did you know that about 78% of them say that videos give them a much higher ROI? 

On average, a person spends more than an hour scrolling through video content per day! Noticing the potential of videos, social media platforms like Instagram have also brought in a feature that enables their users to create and post video content online. 

Just like the title of this post suggests, keep reading to find out more about that feature, and marketers are using it in their marketing game! 

Let’s get started! 

Embed Instagram Videos on Website Using Tagembed 

If you are wondering about the process of easily embedding an Instagram video on a website, then it can be done easily with the help of a social media aggregation tool like Tagembed. 

Before we get into the embedding process, here’s a quick look at Tagembed and its functionalities. 

Tagembed is a leading social media aggregation platform that enables users to easily aggregate, curate, and embed social media feeds on their websites. Tagembed comes with a lot of advanced features that make it a tool worth exploring and using. 

The users can leverage the customization options and improve the look of the Instagram Video widget using a wide variety of styling options. Tagembed also offers a content moderation panel for the users to maintain top-quality content on the widget. Other features include advanced analytics, automatic updates, and a robust back support team. 

Have a look at the embedding steps below. 

1: Sign up for Tagembed 

• Visit the Tagembed website and register for free. 

2: Configure and Verify Your Account

• On your window, a dialog box will appear. Select the “Social Feed on Website” option from the given options. 

• Specify your industry type. 

• Complete the process by verifying your email address to activate your account.

3: Connect to Instagram Videos

• A “Choose Source Network” window will appear, presenting various social media platforms. From the given choices, select “Instagram” as your source.

• Select the desired source for your Instagram videos from the options available on the various tabs. Provide the required information and click on the “Create Feed” button.

4: Customize the Gallery

• Click on “Customize and Publish” button present on the left sidebar.

• Select “Website” as the channel on the pop-up that appears on the screen, and assign a name to your feed. Click on the “Publish” button.

• Access the “Theme” tab to choose a layout, such as a grid, carousel, or vertical scroll, that complements your website’s aesthetic. 

• You can refine the feed’s appearance by clicking on the “Customization” tab, where you can adjust fonts, color schemes, and more.

5: Integrate the Feed Gallery into Your Website

• Once the galley feed’s design meets your standards, click the “Generate Code” button.

• Select the appropriate “Gallery Type” and your website’s platform. 
• Adjust the width and height of your gallery feed’s display, then copy the embed code.
• Paste this code into the backend of your website.

Step 3 – Embed The Instagram Video Widget On Different Platforms 

Now, depending on the CMS platform chosen, you need to follow the steps mentioned below to effortlessly embed Instagram Video widget on your chosen platform. 

1. Embed Instagram Videos On HTML Website 

• Begin by choosing HTML as your website building platform and log into your HTML account 
• Navigate to the webpage or section where you want to embed the Instagram Video
• Paste the embed code in the backend section of your website 
• Save the changes by clicking on Apply 

2. Display Instagram Video Widget On WordPress 

• Start by selecting WordPress as your preferred website-building platform 
• Redirect to the webpage or section where you want to embed Instagram Videos on your WordPress website. 
• On the right side of the webpage, click on the visual and text mode 
• Select the Text mode 
• Paste the copied embed code in the backend section of the website 
• Click on Update to save the changes and to complete the process 

3. Showcase Instagram Video On Wix 

• Start by selecting Wix as your website-building platform and logging into it 
• Click on the button present on the left side of the menu bar 
• Click on More 
• Select HTML iFrames from Embeds 
• Paste the copied embed code in the provided field 
• Click on Apply to save the changes! 

4. Embed Instagram Videos On Weebly 

• Start by logging into your Weebly account after selecting it as your website building platform 
• Navigate to the embed code element. Use the drag and drop feature to embed Instagram Videos where you want 
• Select the HTML box 
• Click on the Edit Custom HTML option 
• Paste the copied embed code 
• Save the changes and you will have successfully embedded an Instagram Video on your website 

5. Integrate Instagram Video Widget On Shopify

Follow the simple steps mentioned below to embed Instagram video on Shopify website

• Begin by logging into your Shopify account after selecting it as your website building platform 
• Click on the online store option under the sales channel section 
• Choose Themes in the drop-down menu 
• Click on Action 
• Select Edit Code in the drop-down list 
• Select the section/layout where you want to embed the Instagram Video
• Paste the copied code into the provided section 
• Click on Save to apply the changes 
• Kudos! You will have successfully embedded Instagram Videos on Shopify store 

Note: You can also use Instagram Widget Shopify App to embed Instagram Reels with ease.

6. Display Instagram Video On Squarespace 

• After selecting Squarespace as your website building platform, log into your Squarespace account 
• Click on the Edit Option 
• Click on +Add/Edit block option 
• Click on the </> code available on the right side in the pop-up bar 
• Paste the embed code in the box 
• Click on Done, present on the top left corner of the page 
• And the process will be done!

Benefits of Embedding Instagram Videos On Website 

As promised earlier, this section will give you an insight into the main advantages of this strategy and how it can benefit your business in the long run. 

1. Significant Increase Of Engagement On The Website 

Brands often find it quite challenging to increase the engagement level of their website visitors. Videos work as a highly engaging medium for brands to significantly increase the user’s engagement. 

Moreover, just like everyone else, your website visitors also love scrolling through their Instagram feeds. Hence, embedding an Instagram Video would motivate them to explore your website more, leading to an overall increase in engagement. 

2. Increase Your Instagram Following 

Your website visitors can be your potential followers on Instagram! Yes, if they engage with your content and like the videos you post, there is a high chance that they may feel compelled to redirect to your Instagram account from your website and hit the follow button. 

Ultimately, it is all about the Content you post, and showcasing videos is a sure-shot way to widen your reach. 

3. Escalate Sales & Conversions 

You read that right! Videos hold tremendous potential to tap into the emotional quotient of the viewers, which helps in connecting more deeply with potential customers. 

If you are a brand that posts Instagram videos showing before and after videos, product tutorials, or videos comprising User-Generated Content, then embedding it on a major marketing touchpoint like your website can help you gain the trust of your prospects and drive more sales! 

Final Thoughts 

Reaching the conclusion, we are quite positive that you must be fully excited to try out this strategy into your business! 

This insightful post has given you all the information you require to adopt this strategy immediately and make the most of it. 

Get going and create your Free Tagembed account right away to reap the benefits. Just reach out to us if you face any hindrances or issues while using the widget! 

Ping us later as we would love to know your results too. 

Till then, see you next time with another insightful post!