How To Embed Instagram Feed On WordPress Website

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Targeting potential customers is not a cakewalk for brands and businesses. It requires constant brainstorming and planning. Despite trying out the so-called most effective marketing strategies, brands were unable to do the needful effectively. Hence, they began finding other means until they came up with a strategy that transformed their marketing efforts. 

Yes, we are referring to the process where brands embed Instagram feed on WordPress website for enjoying multiple business benefits that we shall be mentioning as you continue reading the post. 

Speaking of Instagram, it would not be incorrect to state that it is amongst one of the most favorite social media platforms of social media users. With a user base of over 500 million daily active users, this platform is used by brand users to post about their opinions and experiences with brands and their products. 

By displaying stunning Instagram visuals across touchpoints like websites, you not just open doors for more engagement but also make way for generating more sales and conversions. 

Let’s start the post by getting an insight into the steps to add Instagram feed on WordPress website. 

Without any further ado, let’s delve into the blog right away. 

Embed Instagram Feed on WordPress Website

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Most Effective Process To Embed Instagram Feed Into The WordPress Website Using Tagembed

Adding Instagram feed into the WordPress website is not a difficult task and can be easily done by following a few simple steps using an efficient tool like Tagembed. 

Speaking about Tagembed, it is a leading social media aggregation platform that allows users to collect content from over 18+ social media platforms. Users can use the advanced features of the platform to increase the effectiveness and impact of their Instagram widget. 

The users can customize their Instagram widget using the wide variety of options available by the platform like themes, templates, layouts, fonts, colors, etc.

The content moderation panel allows users to maintain the topmost quality of content before making it live on the website. Using the profanity filter, you can remove any unwanted or inappropriate content from the widget. 

Keeping track of the performance of the content is an important aspect, hence, Tagembed enables the users to get insightful details that will help them determine if the widget is performing or not. 

Lastly, the users can take assistance from the back support team of the platform if they ever face an issue while using the platform. 

This was all about Tagembed. Have a look at the two easiest methods to embed Instagram feed on WordPress website using the Tagembed Instagram widget and the Tagembed WordPress plugin. 

Method 1 – Add Instagram Feed Using The Tagembed Instagram Widget 

Step 1 – Aggregate The Instagram Feed

A). Begin the process by logging into your Tagembed account. You can sign up for a free account if you are a new user


B). After logging in, you will be directed to the dashboard section of the platform. You will either get two options. If you are a new user, your widget will be ready. All you be required to do is click on the Open option
However, if you are an existing user of the platform, you will need to create a new widget. Click on the Create widget option on the top right corner of the screen and click on the Add feeds option 

Tagembed dashboard

C). A pop-up menu will appear. Select Instagram as your content aggregation option


D). Next, you need to choose your connection type. You need to select your preferred choice from the given options. Once done, click on the Create Feed option 

Create Insta Feed

Fill in your Instagram credentials and you will be able to see the aggregated Instagram feed in the widget editor in a couple of minutes.

Read More – Instagram Feed Examples for Website

Step 2 – Customize The Instagram Feed & Generate The Embed Code 

A). The next step is to customize the Instagram feed exactly as per your likes and preferences. Once done, you need to click on the Embed Widget option on the bottom left corner of the widget editor 


B). A pop-up window will appear. You need to select WordPress as your website building platform 

website platform

C). You will have the option to adjust the height and width of your Instagram widget as per the look of your website and click on the Get Code option. 


D). You need to copy the embed code and paste it into the clipboard

Read More – Embed Instagram Hashtag Feed on Website

Step 3 – Display The Instagram Feed Into WordPress Website

A). Embed Instagram Feed On WordPress Editor 5.0 

  • Log into your WordPress account and visit the webpage where you wish to embed the Instagram feeds 
  • Choose the +Add Block option 
  • Select the formatting option and then Custom HTML 
  • Paste the copied embed code 
  • Save the changes by clicking on the Publish button

B). Add Instagram Feed On The Classic WordPress Version

  • Start by logging into your WordPress account and navigate to the webpage where you wish to embed Instagram feed 
  • On the right section of the page, choose the Text mode 
  • Paste the embed code in the area where you want to display the Instagram feeds 
  • To complete the process, click on the Publish button

Method 2 – Add Instagram Feed On WordPress Website Using The Tagembed WordPress Plugin

Keep reading as you will get to know about the steps following which you will be able to easily display Instagram feed into WordPress website using the Tagembed plugin. 

  • Download the Tagembed WordPress plugin from the directory 
  • Simply copy the embed code for the embedding process on the WordPress pop-up screen 
  • Navigate to the admin page of the WordPress website 
  • Redirect to the webpage where you wish to showcase the Instagram feeds 
  • Click on the +Add block option and select the Tagembed widget option 
  • Paste the shortcode in the input bar 
  • Once done, click on Embed 
  • Click on publish to save the changes and voila! You would have integrated the Instagram widget for WordPress website 
Tagembed plugin

An Awesome Benefits Of Instagram Feed On WordPress Website

1. Increase The Vibrancy Of The Website 

Instagram is a platform that is full of stunning visuals and vibrant content created by the users of the platform. Further, embedding such content on the website can be a great way to improve the overall look of your website. 

Apart from the website’s content, users tend to pay more attention to the design bit of the website as well. Embedding content from a bright platform like Instagram can be a game-changer. 

Read More – Embed Instagram Feed Tools

2. Boost The Engagement Of The Visitors 

The engagement of the visitors depicts their interest in your brand and its products. However, engaging them is not as easy as it may sound. You would require an interesting element on the website that is engaging enough to keep them hooked. 

Instagram is a highly engaging platform and people love scrolling through their feeds. By embedding Instagram feeds on the website you get a chance to showcase engaging content that would eventually lead to more engagement. 

Read More – Benefits of Instagram Widget

3. More Sales & Conversions

As mentioned earlier, Instagram users highly use the platform to express and post content around brands and their products. Such content is referred to as User-Generated Content and it is extremely trustworthy and highly leveraged by potential users during their shopping journey. 

Embedding such content works well to gain trust and instill confidence in the potential users that would lead to more sales & conversions. 

Key Takeaways 

We are calling it a wrap and you are now aware of the two most easiest and efficient ways to add Instagram feed WordPress website. 

Additionally, you also got an insight into the advantages of adopting this strategy into your marketing game. Go on now, choose the method that works best for you and take your business multiple steps towards success! 

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