How To Embed Google Reviews On Website For Free?

Here’s the truth that nobody wants to tell you about embedding Google reviews for free. It looks technical, but it’s actually one of the easiest methods to boost trust, especially on your website. Yet marketers struggle with complex coding issues and the cost of expensive tools to make it work.

But the tea here is that, in just a few steps, you can turn your Google reviews into a credibility magnet by using a Google review widget. This tool allows you to display customer feedback seamlessly on your site. Want to know how?

---

Easily Embed Google Reviews On Your Website ( 4 Step Guide )

Please follow the step-by-step instructions below to display Google Reviews on your website in seconds. Follow these steps:

1. Create an account on Tagembed

• Sign up for a Tagembed account or log in if you already have one.

• A dashboard will appear with the following options: Social feeds on the website or Shoppable feeds on the website. Select “Social feeds on website”.

• Select your industry, add your contact information, and click ‘Submit’. Next, verify your email address to continue.

2. Connect GMB Profile & Collect Google Reviews

• Choose ‘Google Reviews’ as your source network.

• Create your gallery in Places or My Places, and link your Google Business account for the reviews you want to embed.

• Tap on the ‘Create Feed’ option.

• You will be redirected to your ‘Content Gallery’ dashboard as your feed is created.

Here, you can moderate your feed and remove the irrelevant content either manually or using the autopilot feature.

• From the sidebar, go to the ‘Publish’ option and choose Website as your channel.

3. Customize Your Widget

• Next, you can customize your Google Review feed by choosing themes, layouts, CTAs, fonts, and more. Click on the ‘Generate Code’ option.

4. Embed the Widget into your Website

• Select your CMS platform for publication. Adjust the width and height and copy the embed code.

Go to your website’s backend and paste the code there.

Congratulations! You have successfully created your Google Review gallery for your website in no time. Here is how you can add a Google review feed for different CMS platforms.

How to Add Google Reviews On CMS – based Websites?

Every user uses a different website-building platform. To help you better understand, we have provided a detailed, step-by-step guide to displaying Google reviews across various CMS platforms. In addition to the platforms listed below, you can embed reviews on many others by following a similar process.

Other Options To Display Google Reviews On a Website:

Another prominent way to show Google reviews on your website is through plugins or apps. For website owners who aren’t very tech-savvy or prefer not to modify their site’s code, plugins offer a great alternative.

A. Using the Tagembed WordPress Plugin

If you use WordPress, you probably know about WP plugins. In such a scenario, you can opt for the Tagembed Google Reviews plugin to display Google reviews on the website.

With the Tagembed WordPress plugin, you can expect features such as a moderation panel to help you remove Google reviews you do not want displayed in the widget. Additionally, you can access custom CSS to customize your widget. (Download now)

B. Using Tagembed Shopify App

If you are a Shopify seller, the Tagembed Shopify app is one of the best tools to rely on. This app enables users to curate and display customer reviews & social media feeds on Shopify websites.

In addition to Google, it allows you to aggregate customer feedback from other review platforms, including Facebook, Yelp, Airbnb, Etsy, Amazon, and Tripadvisor. Site owners can easily create customized Google review feeds that match the website’s look and feel. (Download now)

Benefits of Embedding Google Reviews For Your Business in 2026:

Here are the top-notch benefits of embedding Google reviews in your website:

• Adding Google reviews to your website builds strong social proof that users can trust. This social proof enhances your offering and builds trust among users. When users see real reviewers, they are more likely to purchase from your website.
• Shoppers look to online reviews to assess a brand’s authenticity. Google reviews help build next-level authenticity, trust, and credibility, as 83% of consumers use them.
• Google Reviews help drive significant engagement on your website. Interactive review sections on your website encourage users to browse multiple reviews and comments, driving additional engagement and conversions.
• Displaying Google reviews on product landing pages, booking pages, and other decision-making areas helps reduce hesitation and boost purchase confidence. This, in turn, multiplies conversions and sales.
• Embedding Google reviews on your website supports SEO by giving more engagement, lowering bounce rates, and building your brand authority.

An Alternative Method To Embed Google Reviews On a Website:

Without third-party plugins, Google offers a straightforward way to display Google reviews on your website. Users can use the review ‘Link’ option provided by Google. Use the review link to follow the steps below to manually integrate Google Reviews on your website. 

• In Google Maps, head to your Google business page. 
• Tap on the “reviews” button. 
• Select a review. 
• Tap the “Share” button below the review. 
• Copy the link on the appearing screen. 
• Go to your website’s admin panel and click on the login.
• Edit or create the page where you want to insert your Google reviews. 
• On your website page, include an image or text that encourages visitors to check your Google reviews. 
• You can also highlight the inserted image or text. 
• Use your website builder’s link option and paste the Google Reviews link you copied.

Why Use a Social Media Aggregator to Display Google Reviews?

Here’s why you must use a social media aggregation platform to embed Google business reviews on your website over native methods:

Features	Native Embedding	Social Media Aggregator
Real Time Updates	Not Available	Yes
Review Moderation	Not Available	Yes
Custom Layouts & Templates	Not Available	Yes
Brand Customization	Very Limited	Full Customization
Multi-Platform Aggregation	Not Available	Yes
Multiple Google Location Embedding	Not Available	Yes
Mobile Responsive Display	Basic	Advanced and fully responsive
Analytics and Performance	Not Available	Yes

Best Google Reviews Layout Used by Our Customers

Take a look at a few examples of businesses effectively showcasing Google reviews on their websites:

1. Milito’s Car Wash – Google Review Slider

 

Milto’s Car Wash has been an automotive service business in Chicago for years. It offers some of the most comprehensive services, including expert auto repair, full-service car washes, gas station service, and more. To establish trust on its website, this company has embedded its positive Google reviews using Tagembed.

They used the Google Reviews Slider template by Tagembed and displayed reviews across areas such as the About Us section, homepage, and footer. This not only helped the company drive higher engagement on their website but also increased foot traffic, trust, and credibility.

2. WealthCare Financial – Google Review List

 

WealthCare Financial is a financial planning and advisory firm in Florida, offering services including retirement, investment, and tax planning. They have curated a separate ‘Client Testimonial’ page on their website to build credibility and authority. The Google Review List template they used not only organizes their Google reviews in a clean, clear format but also highlights social icons to drive audience engagement. This helped the company maintain a professional online presence while building trust and engagement.

3. Generator Supercenter – Google Review Badge

Generator Supercenter has added a visible Google review badge to its website, highlighting real customer ratings and experiences. This badge links directly to their live Google reviews, making it easy for visitors to verify their reputation without leaving the site. By putting reviews front and center, Generator Supercenter builds trust, reduces hesitation, and helps potential customers feel more confident about choosing their generator sales, installation, and maintenance services.

4. Perfect Gift – Google Review Grid

 

Perfectgift.com is an online gift card and e-gift platform that lets users purchase, customize, and send physical and digital gifts effortlessly. For gifts, you need to be thoughtful and sometimes pay high prices, too. This sometimes makes users hesitate about whether to trust a brand.

That’s why perfectgift.com has created a Google Reviews page on its website that displays verified customer reviews. They have used the Google Review Grid template to display reviews in a neat row-and-column format for smooth browsing. Hence, they have successfully established trust and delivered a smooth customer experience.

5. OddBall Entertainment – Review Carousel

Based in Chicago, Odd Ball Entertainment plans awesome corporate outings and trips. They’ve done something smart on their website, too. They have effectively displayed customer reviews on their site using Tagembed’s review widget. These reviews show how satisfied their customers are with their work. And you know what? This has helped them get even more people interested in what they offer. So, it’s like their website is speaking for them and bringing in more business. Cool, right?

Powerful Tagembed Features to Showcase Google Reviews

These are some of the best practices of the Google Review widget powered by Tagembed:

a) Content Moderation

Tagembed’s AI-powered content moderation helps filter fake or unprofessional Google reviews from your feed. With manual or autopilot options, it ensures your website maintains professionalism, builds trust, and tracks user interactions to enhance authenticity and transparency.

b) Rating Schema

The Rating Schema feature by Tagembed displays star ratings on websites and on search engine results, and improves your SEO. Not only that, but it also boosts visibility, increases website traffic, and enhances your presence in the SERPs. These trust-building elements appear with ⭐ under your listing with no complexity and enhance your CTR.

c) AI Summarizer

The Tagembed’s AI summarizer analyzes hundreds of Google reviews present on your website and gives a positive snippet of them to your users. This means visitors will no longer have to search for positive reviews in the pool of reviews. The feature automatically highlights what makes your brand stand out. This helps customers make informed purchase decisions and displays an overall star rating without much scrolling.

d) Banner to Collect More Reviews

The Google Review Banner lets you add a banner to your website featuring your 5-star reviews. This helps in turning your customer feedback into trust-building elements that are likely to boost conversions and credibility. This helps display your overall reviews at the top of your template, so they instantly catch visitors’ attention and influence their purchase decisions.

e) Google Review with Photos

The Tagembed’s Google review with photo feature lets you display authentic Google reviews on your website, including the review photo. No matter which template you choose, the photo with a name will appear with the review that not only builds strong social proof but also increases engagement and boosts conversions.

f) Review Hub

Want to collect more reviews from your users effortlessly? Then the Review Hub feature by Tagembed does the job for you. It simply allows users to scan the QR code and leave reviews that appear on your website in real time. This means instead of navigating to the website<review page<review, users have to scan and upload. It not only simplifies the review process but also helps you get more reviews, sales, and leads.

What Our Customers Say

Wrapping Up!

Integrating Google reviews into a website is a simple yet powerful strategy that can elevate your online presence and, ultimately, your business. 

By providing a seamless way for potential customers to access authentic feedback, you not only enhance your website’s credibility but also make it easier for visitors to make informed decisions. 

The benefits are clear: increased trust, improved conversions, and a more engaging user experience. 

If you’re looking to take your website to the next level, start embedding Google Reviews and watch your business thrive.