What is GMB?

Google My Business (GMB), or Google Business Profile (GBP), is an online local business listing platform offered by Google for businesses and brands to create a custom profile that occurs in Google search and Maps results. 

Google enables businesses to create a detailed profile that contains their location, timings, address, offerings, ratings, etc. In their local area, when a person searches for a business or service, the full detailed information of a business then appears in the search results. 

What Are The Essential Features of Google My Business?

Here are some of the important key features of Google My Business that are mentioned below: 

  1. Information sheet – With GMB, any business can provide accurate and up-to-date information such as business name, address, website, phone number, and category. 
  2. Google Reviews and Ratings- On the profile of a brand or business, customers can write reviews and give ratings to influence prospective customers and impact the online reputation of a business. 
  3. Map Listing- To appear on Google Maps, a verified Google My Business permits businesses and will make it easy for customers to find the location of the business or brand. 
  4. Photos And Videos- Brands and businesses can easily upload photos and videos to display their products, services, etc., to provide users a glimpse of what they offer. 
  5. Posts- Businesses often create posts to share promotions, updates, events, and announcements with their customers. 
  6. Insights- Google My Business offers analytics and insights displaying how customers interact with the profile, what they’re looking for, and how they find the business. 
  7. Local SEO- In local SEO search results, a well-optimized Google My Business profile can improve the visibility of a business and increase its chances of being explored by local customers.
  8. Website Creation- Directly through Google My Business, businesses can create a simple website for those with limited resources for website development.
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