TikTok

TikTok is a social media platform that enables users to create short-form videos and share them on their profiles or channels. TikTok was formerly known as Musical.ly and launched in 2016. TikTok is the fastest-growing social media platform, with over 800 million active monthly users. 

Music, filters, and text are commonly used in the videos created on TikTok. This social media platform is popular among Gen Z, and dancing, singing, or lip-syncing videos are quite common on it. The quantity of localized content made TikTok famous. 

Key Features Of TikTok

Let’s take a look at some of the critical features of TikTok here: 

1. Video Recording

The most essential feature of this social media platform is the ability to record videos right on the app. You can also upload existing videos from your camera roll. 

2. Video Editing

The robust editing tools of TikTok enable users to be as creative as they want with their videos. Cropping, flipping, rotating, and changing the playback speed are some of the editing options available. 

3. Filters And Effects

One of the most entertaining aspects of this platform is the abundance of fun filters and effects. From beauty filters to fun stickers and animations, TikTok offers a variety of tools to make your video stand out. 

4. TikTok Sounds

The extensive collection of sounds is another popular aspect of this app. You can add classic and pop songs in the background of your videos offered by this app. 

5. Live Video Streaming

This social media app lets users stream live videos, during which the creators and their followers can interact with them in real time. 

How To Grow TikTok For Businesses?

Businesses and marketers can leverage TikTok for their business growth with some of the following strategies:

1. Hashtag Challenge

On nearly every social media platform, Hashtag challenges are a big deal, and TikTok also drives this. To enhance engagement, creating a hashtag challenge is one amazing way to invite people to participate in making content for the brand. 

2. Collaboration With Influencers

Influencers play a huge role on social media platforms when it comes to influencing people and convincing them about something. Brands that want to grow their business with TikTok need to consider influencer collaboration. 

3. Branded Filters

Brands can fully leverage this social media platform by partnering with TikTok and launching filters that users can try. This clever approach can connect brands with TikTok users and boost engagement. 

4. In-Feed Video Ads

In-feed advertising is one creative way to promote your brand on the TikTok platform. The video you select will appear in the section For You of a user, and it will work as organic content on the platform.