Tagembed Glossary
Social Media & UGC Glossary
Clear, simple definitions of the social media, user-generated content and website widget terms you come across every day.
63 terms explained in plain words
Starting with A
8 terms-
Affiliate Marketing
A process through which an affiliate marketer earns commission by promoting a product or service of a brand or retailer by using the affiliate link is…
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Airbnb Reviews
Air Bed and Breakfast is the abbreviation of Airbnb. It is an online marketplace that links to people who want to rent out their space for…
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Algorithm
A set of systematic solutions required to perform a task, solve a problem, or sequence of operations is often said to be an Algorithm. Algorithms mostly…
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AliExpress Reviews
AliExpress is a worldwide renowned online marketplace that provides a wide range of products that can be purchased and delivered anywhere. After making a purchase, customers…
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Amazon Reviews
The positive or negative feedback provided by the customers after completing a purchase on Amazon product page is known as Amazon Reviews. Amazon is one of…
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Analytics
The process of analyzing, communicating, and interpreting significant patterns of data from large data is known as Analytics. The analytics helps us to convert large data…
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Anchor Text
On web content, the by default blue color text which consists of a clickable link is called an Anchor text and it is also referred to…
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What is API?
API means “Application Programming Interface,” a set of protocols and rules for building software applications. API describes the methods and data formats applications can use to…
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Starting with B
4 terms-
Brand Advocate
An individual who spreads positive experience through word-of-mouth or social media with others that elevates your brand products and services is known as a Brand Advocate.…
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Brand Authenticity
When a brand is perceived as transparent, genuine, and trustworthy by its customers or stakeholders then it is referred to as brand authenticity. Sometimes it is…
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Branding
The process of creating a positive impact on the consumers’ minds by using various tools, logos, names, campaigns, and strategies to influence the audience to act…
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What is Brand Monitoring?
There is just a basic difference between brand monitoring and social monitoring. Social monitoring focuses only on the social media coverage your brand receives. In contrast,…
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Starting with C
8 terms-
Call-To-Action (CTA)
A prompt on your website or social media posts encouraging your users or visitors to take a particular action is called a Call to Action (CTA).…
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Capterra Reviews
Capterra is a software review and rating platform founded in 1999 and helps businesses evaluate software products through different industries. Capterra’s marketplace assists managers with a…
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Card Style
Card Style is a feature available in the Tagembed app through which you can personalize the widget as per your requirement or the website’s visual appearance.…
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Content Curation
The process of organizing your existing content in a meaningful way by extracting it from various social media platforms and presenting it to your target audience…
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Content Marketing
The process of creating and publishing content (text, image, video, audio, etc) to draw or convert potential clients into consumers by sharing valuable posts is called…
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CPC (Cost Per Click)
When an advertiser pays a publisher a cost for every click on an ad in digital marketing, then it is known as Cost per Click (CPC).…
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CTR (Click Through Rate)
The total number of clicks you get on social media posts, web pages, or an advertisement is known as the click-through rate (CTR). By measuring the…
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Customization
The process of adjusting a service or product to suit a company’s or an individual’s preferences or requirements is called customization. The process of customization may…
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Starting with E
2 terms-
Embedding
The process of incorporating external content directly into a web page rather than linking it is known as embedding. Embedding on social media often means inserting…
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Etsy Reviews
The customers who review the services and products on the Etsy platform are known as Etsy reviews. Etsy was started in 2005. Etsy is an online…
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Starting with F
7 terms-
Facebook Business Page
A Facebook Business Page or Facebook Page is a public social media profile created for brands, businesses, associations, and commercial organizations. Facebook business pages enable you…
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Facebook Feed Aggregator
Facebook Feed Aggregator is a tool that is used to collect, curate and embed Facebook feeds on the website with a single code. Without users leaving…
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What is Facebook Feed Widget?
The widget is just a block that can be used to aggregate and display user feed on the website, called a Facebook Feed Widget. In a…
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Facebook Reviews
The reviews or recommendations posted on the Facebook business page of a brand by the users are referred to as Facebook Reviews. On any business website,…
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Feed
An updated list of content posted by a user on the social media platform that contains images, text, and videos is termed a Feed. The feed…
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Flickr
Flickr is a platform that allows photo-sharing, which is free to the public, and a social network where users upload high-quality photographs. Users create a free…
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Flickr Feed Widget
The Flickr Feed Widget is a section added on a website to display posts from Flickr to your webpages. You can collect photos from Flickr using…
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Starting with G
2 terms-
GMB
Google My Business (GMB), or Google Business Profile (GBP), is an online local business listing platform offered by Google for businesses and brands to create a…
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Google Reviews
A feature offered by Google that permits customers to provide their experiences and opinions about businesses and brands directly on the Google platform is known as…
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Starting with H
1 termStarting with I
6 terms-
Influencer
A person who has the power to influence the buying decisions of the audience because of several factors like reputation, knowledge, position, authority, or relationship with…
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Influencer Marketing
A type of marketing for promoting products and services of a brand through influencers who influence their audience to buy is known as Influencer Marketing. It…
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Instagram
Instagram is a free online social media platform that focuses on sharing photos and videos and interacting with other users socially. Instagram was launched in 2010,…
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Instagram Feed
Instagram Feed is the page on Instagram where you discover photos and videos from your recent post or the one you follow. It is a place…
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Instagram Handle
A username used to identify an account on the Instagram platform is known as an Instagram handle. You need to pick a different username to differentiate…
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Instagram Reels
An Instagram Reel is a feature on Instagram that allows users to create and share captivating short videos in vertical format. Instagram Reels are very similar…
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Starting with J
1 termStarting with L
2 terms-
LinkedIn
LinkedIn was launched in 2003 as the largest professional platform in the world. It is the perfect platform for job searching, internships, learning new skills, and…
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LinkedIn Feed
LinkedIn Feed is a cumulative LinkedIn post of users with which we interact on a unified place. When users post about job openings, trends, research, and…
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Starting with M
1 termStarting with N
2 terms-
Native Embed
A Native Embed is a way of adding external content, such as social media posts, reviews, videos, or widgets, directly into a webpage’s HTML rather than…
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Newsletter
A newsletter is a recurring email sent to a list of subscribers to share updates, insights, or promotions related to a brand, publication, or organization. It…
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Starting with P
1 termStarting with Q
1 termStarting with R
4 terms-
Real-Time Update
A type of computer programming process in which the information is processed and received by the receiver immediately without any delay is known as Real-time update. …
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Review Hub
Review Hub is a feature of Tagembed that bridges the gap from users to lets you collect and display reviews from users on your website easily.…
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RSS (Really Simple Syndication)
RSS stands for Really Simple Syndication or Rich Site Summary, an online file that includes content details of every piece published on a website. Whenever a…
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RSS Feed
An RSS feed is a feed that reduces information sources in one place and updates when a website adds new content. An RSS feed enables you…
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Starting with S
1 termStarting with T
4 terms-
Testimonial Widget
A testimonial widget is an embed tool for websites that displays customer quotes, reviews, ratings, and photos on the respective web page. This allows fellow visitors…
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Themes
Themes are the preset of graphical personalization and functionality, which changes the user interface once applied. The theme is the foundation of the entire user experience…
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TikTok
TikTok is a social media platform that enables users to create short-form videos and share them on their profiles or channels. TikTok was formerly known as…
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Tripadvisor Reviews
Tripadvisor is a popular review platform for the travel and hospitality industry. The reviews written on this platform are by travelers, after they complete a stay…
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Starting with U
1 termStarting with V
1 termStarting with W
1 termStarting with X
4 terms-
X (Twitter)
X, formerly known as Twitter, is a real-time microblogging and social media platform through which users can publish their thoughts in the form of “Tweets” of…
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X Feed (Twitter)
A Twitter feed is a continuously updating stream of tweets displayed on a user’s Twitter profile of a website or application. It includes tweets from the…
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XML Feed
An XML feed is a structured file that organizes and shares regularly updated information in XML (Extensible Markup Language). It allows websites, applications, and other systems…
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XML Sitemap
An XML sitemap is a file that lists the important URLs on a website and gives search engines information about those pages. It uses XML (Extensible…
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