What is Brand Advocate?
An individual who spreads positive experience through word-of-mouth or social media with others that elevates your brand products and services is known as a Brand Advocate.
Brand advocates create content for your business on your behalf and they also recommend your products to new customers or their followers. Mostly, brand advocates do not charge from the brands, they promote out of their loyalty to the brand.
Who Can Be Your Brand Advocates?
Anyone who promotes your brand and helps in supporting brand reputation management can be your brand advocate. Such as:
The support of customers for your brand is impactful for your future clients as they are not directly linked to your company.
About the business, employee advocates have all the information. They can become a powerful tool in advocacy due to their inside knowledge.
Because of the wider reach and large audience, influencers become one of the best brand advocates. They promote your brand to a new target audience and help you get new consumers.
4. Brand Partners
Any other company or organization that is linked with your business can also influence the buying decisions of customers and prove to be good brand advocates.
Why Are Brand Advocates Important?
For any company, brand advocates are the most genuine form of marketing. A brand advocate can do wonders when used correctly, like:
1. Extend Reach Of Brand
A brand advocate will extend the reach of your business and provide you with a new market. Because a social media user connects with new friends- the audience that is out of your reach.
2. Improves The Visibility Of Brand
Brand advocates don’t require large investments or efforts to grow your business. They spread the message of your brand with enthusiasm.
3. Exhibit Product Value Of Brand
In this digital world, customers trust other customers more than brand advertising. The brand advocates are the main USPs of your business that will help the audience turn into consumers.
4. Increases Sales
All the above benefits like extending brand reach, gaining the confidence of customers, and showing brand value will eventually lead to increased sales.