What is Instagram?

Instagram is a free online social media platform that focuses on sharing photos and videos and interacting with other users socially. Instagram was launched in 2010, and later, it was acquired by Meta (Facebook) in 2012. 

Instagram wows its users with its various creative, fun and customizable features like stories, reels, shopping, stickers, filters, etc. Anyone can create and use Instagram for free with a mobile app or desktop website. 

To boost the reach of your posts, you can write captions and insert hashtags with location-based geotags in the Instagram posts. 

What Are The Features Of Instagram?

Instagram offers several features that are listed below: 

  1. Instagram Story- Instagram stories appear on the top left corner and will be available for 24 hours until or unless a user deletes them. An Instagram story can be a post or video. 
  2. Instagram Highlights- There is a separate section for Instagram highlights on your Instagram account profile. It is placed on your profile between the Follow button and the feed. 
  3. Instagram Live- Users can effortlessly downstream a video and download it later with Instagram Live and save that video for later. 
  4. IGTV- IGTV is a video service that competes with YouTube, and it enables videos to last up to 15 minutes. 
  5. Instagram Like- By double tapping any post or video, users can like it quickly. 
  6. Instagram Bio- To explain yourself or your business (if you’re a brand owner), an Instagram bio is a great place to insert text in limited characters. 
  7. Instagram Save- By tapping on the bottom right corner just above the caption, users can save any post or reel they like. 
  8. Direct Message (DM)- The direct messages on Instagram are private messages between users, where they can share memes, posts, reels, or their messages. 
  9. Instagram Insights- Instagram insights are just like post metrics and analysis. It will help a user in getting to know how many impressions and reach it is getting from the users. 
  10. Instagram Post- Any picture or video posted by a user on their Instagram feed is popularly known as an Instagram post. 


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