What is Pinterest?

Pinterest is a visual search social media platform where people can search, save, and shop for ideas. From everyday decisions to big life milestones, people use this platform to visualize their future. Pinterest has more than 200 million active monthly users and was launched in 2010. 

Compared to other social media sites, Pinterest content is entirely driven by eye-pleasing visuals. Visuals play a major role as more than 85% of users buy the product showcased on the platform. Boards and Pins are outstanding features of this platform. 

Pinterest is the perfect platform to find your loyal and most passionate audience because it appeals to everybody. People will actively want to hear from brands because they are here to discover new ideas and products. 

What Is a Pinterest Board?

Pinterest pins are organized on boards, unlike the pictures posted on Instagram and Facebook. The collection in which users save specific pins on the platform is called Pinterest Board. Each board has a theme that is different from the others. For example, you can have two different boards of graphic designing and social media marketing. 

To cover each of your interests, your Pinterest profile is made up of multiple boards. Users can add additional content to their Pinterest boards or create new ones over time.

What Are Pinterest Board Practices?

Your social media and business goals will play a pivotal role in deciding what to include in your Pinterest board. Here are some:

  1. Participating in Group Boards- Owned by a single person or an individual, Pinterest group boards are collaborative boards. Showing your Pins to a large group of people and finding potential collaborators can earn you Pins. 
  2. Using Promoted Pins- Sponsored Pins usually look like regular Pins. To reach a greater audience segment, you have to pay for your material. 
  3. Participating in Trending Topics- To get the attention of the audience, finding out the trending topics and keywords on Pinterest will help you. Ensure that the content you are sharing is relevant to the targeted audience. 
  4. Tracking Pinterest Analytics- Can People See Your Pins and Pages? Pinterest analytics will provide you with better analytics. You’ll learn more about your audience demographics and the devices your audience will use to view your content.
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