What is Brand Authenticity?
When a brand is perceived as transparent, genuine, and trustworthy by its customers or stakeholders then it is referred to as brand authenticity. Sometimes it is a measure of how well a brand keeps its promise about its brand values and products/services.
Authenticity is the result of regular and transparent communication, commitment to deliver, and honest business practices. It is essential for brands to build stronger relations with customers and develop businesses. Customers want to be sure about a brand that they aren’t trying to be something different.
With your brand authenticity, if you want your audience to understand you, you need to be available on all social media platforms. Among your audience, it will make your worth, and the trust of customers will grow in your brand.
Why Is Brand Authenticity Matter For Your Business?
The behavior of customers changes in no time due to this, brand authenticity is very important for businesses. Some of the key factors, why brand authenticity is important are listed below:
1. Provides Recognition
The first and foremost benefit of brand authenticity is that it will help you stand out from your competitors. There are numerous options available to customers so sometimes it becomes difficult to differentiate your brand from the competition. Brand authenticity provides you a chance to make a unique identity that will resonate with your customers.
2. Builds Credibility And Trust
Another advantage of brand authenticity is that it will help brands develop trust and credibility with their customers. When customers trust a brand totally, they will recommend it to others and become loyal customers.
3. Generate Revenue
Brand authenticity will generate revenue for a business. Customers will more likely buy from a business when it is reasonable and authentic. By recommending it to others, more than 90% of customers reward a business that is more authentic and trustworthy. This will result in more income and customers even pay more for its services or products.
How To Increase Brand Authenticity?
Here are some ways to increase brand authenticity:
1. Foster Relationships
Foster strong bonds with customers and competitors. The important factor that comes into play while fostering relationships with customers is trust. Personalize your communications and provide exceptional customer services that your customers will always remember.
2. Establish Brand Values
You need to be consistent with your branding and establish ethical brand values. Customers will see you as a unique, trustworthy, and reliable brand when you do messaging and branding consistently. As a brand, deliver what you promise or promise what you can deliver and this will increase brand loyalty.
With your customers and peers, be engaged, and don’t be afraid to have regular conversations on any platform. Respond to customer mentions and issues promptly. Engage with your customers in a two-way conversation to resolve issues and make them aware of your brand.