7 Examples of Brands Using Instagram Reels Fabulously

Instagram is one of the world’s most popular social media platforms, with over 1 billion active users. The platform has become even more versatile and engaging with the introduction of Instagram Reels. Brands are using Instagram Reels to showcase their products, services, and unique brand personalities in a fun and creative way. 

This blog will explore examples of brands using Instagram Reels fabulously. From Netflix to Zomato, these brands have mastered creating engaging content that resonates with their audience. 

We will dive into their strategies, tactics, and content to understand how to use Instagram Reels for better marketing. From humorous memes to creative product placement, each brand has a unique approach that sets them apart. You can also check our article on Instagram Algorithm for better understanding your marketing strategy.

If you are a brand looking to up your Instagram game and engage with your audience in a new and exciting way, this blog is for you. We will provide insights, tips, and inspiration to help you create Instagram Reels that showcase your brand’s personality and resonate with your target audience. So, let’s get started and explore these fantastic examples of brands using Instagram Reels fabulously.

Examples of Brands Using Instagram Reels Fabulously

Look at some of the best examples of brands awesomely using Instagram reels. 

1. StarStruck By SL

StarStruck is a high-end beauty and cosmetics brand established by the renowned global actress Sunny Leone. The brand aims to empower its customers through its products that enhance their natural beauty. On Instagram, StarStruck has a youthful and lively presence that appeals to its target audience. StarStruck By SL creates engaging Instagram reels that resonate well with their followers.

For instance, they recently shared reels that highlighted their cleansing balm during the Holi festival in India. The product helps you to wipe out the color from your face instantly. It was a strategic move as it was well-timed and perfectly aligned with their target audience’s interests. The best part of their Instagram reel marketing strategy is that they also embed Instagram Reels on website. It increases their reach, visibility and boosts overall engagement on their website.

2. Netflix 

As per the reports by Demand Sage, Netflix Has 260.28 Million Subscribers As Of 2024. We all know that This multimillion-dollar company has made some gripping content on its platform, but they have also made their names on Instagram. 

It is an understatement to say that Netflix is omnipresent on Instagram. Wondering what their approach is? Owning multiple accounts to cover different languages, genres, and themes. Whether you are in Japan looking for some relatable Korean drama content, or an Indian who has a special preference for Netflix movie updates, Netflix has covered all of us. 

But that is not it; Netflix also delves deeper into the genre to cover broader topics, such as specific movies, such as Stranger Things. They have created hyper-focused accounts on particular themes to strengthen their Instagram presence. 

But this is not all about quantity; it is also about quality. While Netflix never fails to surprise its target audience outside the platform and makes sure to engage with them. 

3. Duolingo 

During 2021, Duolingo grew at a stable rate, having probably 100k followers on Instagram. In a couple of months, they hit 1 million followers on Instagram. Many might consider this success a fluke and say they probably got lucky. 

However, have you ever pondered over their Instagram Reels section? Apart from their eerily intimidating owl mascot, their plan has a secret sauce of unhinged marketing. Duolingo usually uses three types of content. 

• Flicker – Participation in trends 
• Flash – Planned and episodic content 
• Flare – Campaign initiatives

4. Sephora 

Sephora is a French company that operates as one of the largest beauty chains in the world. It has online and global stores offering over 300 makeup, skincare, and haircare brands. The company’s Instagram feed showcases creative product placement, highlighting every image’s glam factor. 

Sephora’s strategy involves featuring products in unique and innovative ways to attract and engage their audience while showcasing each product’s distinct personality. Their vibrant color palette in Instagram Reels is projecting their brand value. 

The company aimed to use a fun, interactive advertising format that would encourage consumers to engage more with the brand on social media and reinforce the brand’s association with the fragrance category. 

They were excited to experiment with augmented reality ads to determine whether they would resonate with consumers, mainly Gen Z audiences, and achieve the desired results.

5. GoPro 

GoPro is a company that produces cameras. When it comes to their Instagram Reels strategy, they only use high-quality videos that were captured using their device. It helps to create a positive image for the brand.

Another essential practice that GoPro should continue to follow is to use high-quality images exclusively. Since they are a camera company, it is imperative that they only share content captured on GoPro cameras. Using low-quality images can lead consumers to believe that the content captured on GoPro cameras is also low-quality. 

On the other hand, sharing high-quality images can drive engagement and enhance consumer trust in the brand. GoPro also chooses to embed Instagram Reels on their website. 

6. Zomato 

Zomato is a popular Indian multinational restaurant aggregator and food delivery company that creates humorous memes related to food that are often shared on Instagram. Their Instagram marketing strategy is witty, quirky, and highly targeted towards their audience. 

Before joining Instagram, Zomato researched its target audience thoroughly, creating a buyer persona that has paid off well. They understood that their target audience consisted of foodies and Generation Z, and have successfully used this knowledge to create Instagram content that resonates with their audience. 

Another notable trend that Zomato smartly utilized was meme marketing. These tactics generated some buzz around their brand and hyped the engagement rate of their Instagram account to nearly 5%.  

7. The Label Tagai 

When discussing a multi-billion dollar company, it’s essential not to overlook local businesses that have made a significant impact quickly. The Label Tagai, an apparel brand based in Jaipur, India, is a brand many people worldwide can relate to. 

We admire their Instagram reel marketing approach because it is simple, direct, and effective. Moreover, they spend very little money promoting their business, relying instead on beautifully shot Instagram reels to connect with their target audience. 

Best Ways To Utilize Instagram Reels For Your Business 

Instagram Reels is a powerful tool for businesses to engage with their audience and promote their brand. There are many ways you can efficiently utilize Instagram Reels for your business. Here are some of the best ways:

1. Showcase Your Products Or Services

With Instagram Reels, you can create short videos showcasing your products or services. You can demonstrate how to use your products, highlight their features and benefits, or show how your services can help your customers.

2. Share behind-the-scenes glimpses

Instagram Reels is a great way to give your audience a behind-the-scenes look at your business. You can create videos of your team at work, show how your products are made, or share the process behind creating your services.

3. Create educational content

You can use Instagram Reels to create educational content related to your business. For example, if you sell fitness equipment, you can develop Reels showcasing different workouts that can be done with your products. If you run a cooking business, you can create Reels showcasing recipes and cooking tips.

4. Collaborate With Influencers

Collaborating with influencers is a great way to reach a wider audience and promote your business. You can use Instagram Reels to create content with influencers that showcase your products or services.

5. Embed Instagram Reels On the Website 

If you’re feeling unsure about using Instagram Reels for your business, a great way to get started is by embedding Instagram Reels on your website. It has a two-fold benefit. Firstly, it can increase the visibility of your Instagram Reels. Additionally, it adds visual appeal and interactivity to your website. You can easily add a call-to-action button to your Instagram Reel widget using Instagram aggregator tools. These tools also allow you to create an impressive and customizable Instagram widget that can change themes and layouts.

In A Nutshell 

As we wrap up, it’s crucial to understand that utilizing Instagram Reels for your business is essential. However, it’s equally important to determine whether your niche is suitable for the platform. If your target audience is more active on another platform, such as LinkedIn, creating content on Instagram may not be the best use of your time. 

We’ve highlighted some of the top brands worldwide and their Instagram Reel strategies. Take a look and learn from them to make the most of Instagram Reels for your business.